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  • 1. Home Care in NigeriaReport Details:Published:November 2012No. of Pages: 50Price: Single User License – US$2400With increasingly urban lifestyles and the increasing sophistication of consumers, the home carecategory posted a stronger performance in 2011 than the review period as a whole. Risingincomes and the increasing number of people with white collar jobs in urban areas in 2011resulted in consumers moving away from known traditional means of home care to more modernmethods.Euromonitor Internationals Home Care in Nigeria market report offers a comprehensive guide tothe size and shape of the market at a national level. It provides the latest retail sales data (historicdate range), allowing you to identify the sectors driving growth. It identifies the leading companies,the leading brands and offers strategic analysis of key factors influencing the market - be they newproduct developments, packaging innovations, economic/lifestyle influences, distribution or pricingissues. Forecasts to 2016 illustrate how the market is set to change.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes,Surface Care, Toilet Care.Data coverage: market sizes (historic and forecasts), company shares, brand shares anddistribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 40 years experience of publishing market research reports,business reference books and online information systems. With offices in London, Chicago,Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and anetwork of over 800 analysts worldwide, Euromonitor International has a unique capability todevelop reliable information resources to help drive informed strategic planning.
  • 2. Get your copy of this report @http://www.reportsnreports.com/reports/206265-home-care-in-nigeria.htmlMajor points covered in Table of Contents of this report includeHOME CARE IN NIGERIAEuromonitor InternationalNovember 2012LIST OF CONTENTS AND TABLESExecutive SummaryIncreasing Sophistication and Growing Urbanisation Drive 2011 GrowthManufacturers Leverage Import Ban and Tariffs To Build SalesUnilever Nigeria Plc Maintains Its Strong PositionModern Retail Channels Continue To Build SharePositive Growth Expected in the Forecast PeriodMarket IndicatorsTable 1 Households 2006-2011Market DataTable 2 Sales of Home Care Household Care by Category: Value 2006-2011Table 3 Sales of Home Care Household Care by Category: % Value Growth 2006-2011Table 4 Home Care Company Shares 2007-2011Table 5 Home Care Brand Shares 2008-2011Table 6 Sales of Home Care by Distribution Format: % Analysis 2006-2011Table 7 Sales of Home Care by Category and Distribution Format: % Analysis 2011Table 8 Forecast Sales of Home Care by Category: Value 2011-2016Table 9 Forecast Sales of Home Care by Category: % Value Growth 2011-2016SourcesSummary 1 Research SourcesGongoni Co Ltd in Home Care (nigeria)Strategic DirectionKey FactsSummary 2 Gongoni Co Ltd: Key FactsCompany BackgroundProductionCompetitive PositioningSummary 3 Gongoni Co Ltd: Competitive Position 2011Nigerian-german Chemicals Plc in Home Care (nigeria)Strategic DirectionKey FactsSummary 4 Nigerian-German Chemicals Plc: Key FactsSummary 5 Nigerian-German Chemicals Plc: Operational IndicatorsCompany Background
  • 3. ProductionCompetitive PositioningSummary 6 Nigerian-German Chemicals Plc Competitive Position 2011HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 10 Sales of Air Care by Category: Value 2006-2011Table 11 Sales of Air Care by Category: % Value Growth 2006-2011Table 12 Air Care Company Shares 2007-2011Table 13 Air Care Brand Shares 2008-2011Table 14 Forecast Sales of Air Care by Category: Value 2011-2016Table 15 Forecast Sales of Air Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 16 Sales of Bleach: Value 2006-2011Table 17 Sales of Bleach: % Value Growth 2006-2011Table 18 Bleach Company Shares 2007-2011Table 19 Bleach Brand Shares 2008-2011Table 20 Forecast Sales of Bleach: Value 2011-2016Table 21 Forecast Sales of Bleach: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory IndicatorsTable 22 Household Possession of Dishwashers 2006-2011Category DataTable 23 Sales of Dishwashing by Category: Value 2006-2011Table 24 Sales of Dishwashing by Category: % Value Growth 2006-2011Table 25 Dishwashing Company Shares 2007-2011Table 26 Dishwashing Brand Shares 2008-2011Table 27 Forecast Sales of Dishwashing by Category: Value 2011-2016Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspects
  • 4. Category DataTable 29 Sales of Home Insecticides by Category: Value 2006-2011Table 30 Sales of Home Insecticides by Category: % Value Growth 2006-2011Table 31 Home Insecticides Company Shares 2007-2011Table 32 Home Insecticides Brand Shares 2008-2011Table 33 Forecast Sales of Home Insecticides by Category: Value 2011-2016Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory IndicatorsTable 35 Household Possession of Washing Machines 2006-2011Category DataTable 36 Sales of Laundry Care by Category: Value 2006-2011Table 37 Sales of Laundry Care by Category: % Value Growth 2006-2011Table 38 Sales of Laundry Aids by Category: Value 2006-2011Table 39 Sales of Laundry Aids by Category: % Value Growth 2006-2011Table 40 Sales of Laundry Detergents by Category: Value 2006-2011Table 41 Sales of Laundry Detergents by Category: % Value Growth 2006-2011Table 42 Laundry Care Company Shares 2007-2011Table 43 Laundry Care Brand Shares 2008-2011Table 44 Laundry Aids Company Shares 2007-2011Table 45 Laundry Aids Brand Shares 2008-2011Table 46 Laundry Detergents Company Shares 2007-2011Table 47 Laundry Detergents Brand Shares 2008-2011Table 48 Forecast Sales of Laundry Care by Category: Value 2011-2016Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 50 Sales of Polishes by Category: Value 2006-2011Table 51 Sales of Polishes by Category: % Value Growth 2006-2011Table 52 Polishes Company Shares 2007-2011Table 53 Polishes Brand Shares 2008-2011Table 54 Forecast Sales of Polishes by Category: Value 2011-2016Table 55 Forecast Sales of Polishes by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive Landscape
  • 5. ProspectsCategory DataTable 56 Sales of Surface Care by Category: Value 2006-2011Table 57 Sales of Surface Care by Category: % Value Growth 2006-2011Table 58 Surface Care Company Shares 2007-2011Table 59 Surface Care Brand Shares 2008-2011Table 60 Forecast Sales of Surface Care by Category: Value 2011-2016Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 62 Sales of Toilet Care by Category: Value 2006-2011Table 63 Sales of Toilet Care by Category: % Value Growth 2006-2011Table 64 Toilet Care Company Shares 2007-2011Table 65 Toilet Care Brand Shares 2008-2011Table 66 Forecast Sales of Toilet Care by Category: Value 2011-2016Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.