Guatemala Beer Market Insights 2012

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  • 1. Guatemala Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 50Price: Single User License – US$2672Product SynopsisA detailed market research report on the Guatemala beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Guatemala beer industry, publishedby Canadean. The report covers the total market (on- and off-premise) and includes valuableinsight and analysis on beer market trends, brands, brewers, packaging, distribution channels,market valuation and pricing.What makes this report unique and essential to read?The Guatemala Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Guatemala Beer industry. Data includes volumes from 2007 to2011, plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.
  • 2. This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesThe on-premise channel shows no improvement in the split from 2010 because it not onlydepends on economic improvement but also on public security.Exports of beer into Mexico decreased considerably.Key HighlightsA better economic scenario and new brands in the market are boosting the premium segment,while mainstream beers diminish.The beer market is very complex in Guatemala because the market size is small but consumersare extremely loyal to national brands.Off-premise consumption is still the main channel for beer sales of all price segments, while on-premise channels still struggle to recover.Prices increased in off-premise channels, but only slightly as larger packaging is gaining oversmaller sizes. On-premise prices also increased.There is a new dark beer in the premium segment called Moza Gold and a special edition of adiscount beer Cabro Reserva, both launched as special editions with no due date by CerveceriaCentroamericana.Get your copy of this report @http://www.reportsnreports.com/reports/191946-guatemala-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation Tables
  • 3. Table 1.5.1 A - Taxation BaseTable 1.5.1 B - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic Strength .Beer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Brand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011 ...Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups For Beer, 2011
  • 4. Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesCERVECERIA CENTRO AMERICANA DE GUATEMALA SAAMBEV CENTROAMERICA SA (FORMERLY CERVECERIA RIO)INDUSTRIAS TRIPOLISmaller BrewersDISTRIBUIDORA IMPROMOContact: sales@reportsandreports.com for more information.