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Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
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Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

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As most countries emerge from the effects of recession, this report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change …

As most countries emerge from the effects of recession, this report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

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  • 1. Global Power Supplier Industry Outlook Survey 2011–2012: Industry Dynamics,Market Trends and Opportunities, Marketing Spend and Sales StrategiesReport SummaryExecutives from power industry buyer companies expect increased levels of consolidation intheir industry over the next 12 months, with 55% of respondents predicting either asignificant increase or increase in M&A activity. High growth in emerging markets andovercapacity in the developed regions, and the need to develop new efficient technologysolutions as a long-term priority for companies, is expected to drive M&A activity. For 2011,the key factors behind the expected increase in the level of consolidation in the industryhave changed to include the need to expand geographical presence, the optimum utilizationof production capacity and to add new capabilities.”ICD Research‟s report, “Global Power Supplier Industry Outlook Survey 2011–2012:Industry Dynamics, Market Trends and Opportunities, Marketing Spend and SalesStrategies” is the result of an extensive survey drawn from ICD Research‟s exclusive panelof leading power industry companies.Buy Now: Power Supplier IndustryBrowse All: Newly Published Market Research ReportsAs most countries emerge from the effects of recession, this report provides the reader witha definitive analysis of the industry outlook and explores how opportunities and demand areset to change in 2011–2012. Furthermore, this report not only grants access to the opinionsand strategies of business decision makers and competitors, but also examines their actionssurrounding business priorities. The report also provides access to information categorizedby region, company type and size, in addition to examining the following: Revenue growth expectations Market-specific growth opportunities Mergers and acquisitions Leading business concerns Marketing expenditure trends Key factors for marketing agency selectionReasons to buy Benchmark your sales and marketing spend with industry peers to effectively determine strategy Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • 2. Better promote your business by aligning your capabilities and business practices with your customer‟s changing needs during these times of market uncertainty Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers Predict how the industry will grow, consolidate and where it will stagnate Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industryTable Of Contents1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Industry Dynamics3.1.1 Revenue growth expectations3.1.2 Revenue growth expectations by company type3.1.3 Revenue growth expectations by region3.1.4 Revenue growth expectations by turnover3.1.5 Revenue growth expectations by senior level respondents3.2 Future developments in business structure3.2.1 Future developments by buyers3.2.2 Future developments by suppliers3.3 Merger and acquisition activity expectations3.3.1 Merger and acquisition activity expectations by buyers3.3.2 Merger and acquisition activity expectations by suppliers3.3.3 Merger and acquisition activity expectations by region3.3.4 Merger and acquisition activity predictions by company turnover4 Power Industry Market Growth Outlook4.1 Demand in emerging markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region
  • 3. 4.1.4 Demand in emerging markets by company turnover4.2 Growth expectations in developed countries4.2.1 Growth expectations in developed countries by buyers4.2.2 Growth expectations in developed countries by suppliers4.2.3 Growth expectations in developed countries by region4.2.4 Growth expectations in developed countries by company turnover5 Threats And Opportunities for the Power Industry5.1 Leading business concerns for 2011–20125.1.1 Leading business concerns for 2011–2012 by company type5.1.2 Leading business concerns for 2011–2012 by region5.1.3 Leading business concerns by company turnover5.2 Key supplier actions to maintain and win buyer business5.2.1 Actions to maintain and secure buyer business by buyers5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by turnover5.2.4 Actions to maintain and secure buyer business by procurement budget5.2.5 Actions to maintain and secure buyer business by purchasing decision authority6 Power Industry Supplier Marketing Spend Activity6.1 Annual marketing budgets: power industry suppliers6.1.1 Annual marketing budgets by region6.1.2 Annual marketing budgets by company turnover6.2 Planned change in marketing expenditure levels6.2.1 Planned change in marketing expenditure levels by region6.2.2 Planned change in marketing expenditure levels by company turnover6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations6.3 Future investment by media channel6.3.1 Future investment by media channel by region6.3.2 Planned change in marketing spend by company turnover6.4 Suppliers‟ future investment in marketing and sales technology6.4.1 Planned investment in marketing and sales technologies by region6.4.2 Planned investment in marketing and sales technologies by company turnover7 Marketing and Sales Behaviors and Strategies in 2011–20127.1 Key marketing aims of suppliers for 2011–20127.1.1 Key marketing aims by region7.1.2 Key marketing aims by company turnover7.1.3 Key marketing aims by revenue growth expectations7.2 Essential amendments to marketing activities in 2011–2012
  • 4. 7.2.1 Amendments to marketing activities by region7.2.2 Amendments to marketing activities by company turnover7.3 Use of new media for business prospects7.3.1 Use of new media by region7.3.2 Use of new media by company turnover7.4 Critical success factors for choosing a marketing agency7.4.1 Critical success factors by region7.4.2 Critical success factors by company turnover8 Appendix8.1 Survey results8.2 Methodology8.3 Contact us8.4 About ICD Research8.5 DisclaimerLIST OF FIGURESFigure 1: Revenue Growth Optimism (%), 2009–2011. 21Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2011. 23Figure 3: Revenue Growth Optimism by Region (%), 2009–2011 25Figure 4: Revenue Growth Optimism by Turnover (%), 2011 27Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011.. 28Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011 28Figure 7: Key Expected Changes In Business Structure, Fossil Fuel Power GenerationIndustry (%), 2011.. 31Figure 8: Key Expected Changes In Business Structure in the Other Power GenerationIndustry (%), 2011.. 33Figure 9: Key Expected Changes In Business Structure in the Power Industry SupplierIndustry (%), 2011 35Figure 10: Merger and Acquisition Activity Expectations, Fossil Fuel Power Generation (%),2009–2011 38Figure 11: Merger and Acquisition Activity Expectations, Other Power Generation (%),2009–2011.. 40Figure 12: Merger and Acquisition Activity Expectations, Power Industry Supplier (%),2009–2011 41Figure 13: Merger and Acquisition Activity Expectations by Region (%), 2011 43Figure 14: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011 45Figure 15: Top Ten Growth Regions (%), 2011 47Figure 16: Top Five Emerging Markets (%), 2011.. 48Figure 17: Demand in Emerging Markets by Fossil Fuel Power Generation Companies (%),
  • 5. 2011. 50Figure 18: Demand in Emerging Markets by Other Power Generation Companies (%), 2011..52Figure 19: Demand in Emerging Markets by Power Industry Suppliers (%), 2011 54Figure 20: Demand in Emerging Markets by Region (%), 2011 55Figure 21: Demand in Emerging Markets by Company Turnover (%), 2011. 56Figure 22: Top Five Developed Regions by Growth (%), 2011. 57Figure 23: Growth Expectations in Developed Countries, Fossil Fuel Power Generation (%),2011 59Figure 24: Growth Expectations in Developed Countries, Other Power Generation Companies(%), 2011. 61Figure 25: Growth Expectations in Developed Countries by Power Industry Suppliers (%),2011.. 63Figure 26: Growth Expectations in Developed Countries by Region (% „increase‟ responses),2011.. 64Figure 27: Growth Expectations in Developed Countries by Company Turnover (% „increase‟responses), 2011. 65Figure 28: Leading Business Concerns (%), 2011–2012 69Figure 29: Leading Business Concerns (%), 2011–2012 69Figure 30: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011. 76Figure 31: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011.. 77Figure 32: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011.80Figure 33: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority(%), 2011. 82Figure 34: Annual Marketing Budgets: Power Industry Suppliers (%), 2009–2011.. 85Figure 35: Annual Marketing Budgets by Region (%), 2011.. 86Figure 36: Annual Marketing Budgets by Company Turnover (%), 2011. 87Figure 37: Planned Change in Marketing Expenditure Levels: Power Industry Suppliers (%),2009–2011.. 89Figure 38: Planned Change in Marketing Expenditure Levels by Region (%), 2011 90Figure 39: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011. 92Figure 40: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%),2011. 93Figure 41: Future Investment by Media Channels: Power Industry Suppliers, 2011 97Figure 42: Future Investment by Media Channels by Region (% Increase Responses), 2011.98Figure 43: Future Investment by Media Channels by Company Turnover (% Increase
  • 6. Responses), 2011.. 99Figure 44: Planned Investment in Marketing and Sales Technologies (% SupplierComparison), 2011. 102Figure 45: Planned Investment in Marketing and Sales Technologies by Region (%), 2011.103Figure 46: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011.. 105Figure 47: Key Marketing Aims: Power Industry Suppliers (%), 2011. 108Figure 48: Key Marketing Aims by Region (% „Increase‟ Responses), 2011.. 109Figure 49: Key Marketing Aims by Company Turnover (% „increase‟ responses), 2011. 110Figure 50: Key Marketing Aims by Revenue Growth Expectations (%), 2011 111Figure 51: Amendments to Marketing Activities (% Supplier Comparison), 2011.. 113Figure 52: Amendments to Marketing Activities by Region (%), 2011. 115Figure 53: Amendments to Marketing Activities by Company Turnover (%), 2011 117Figure 54: Use of New Media by Suppliers (% Supplier Comparison), 2011. 119Figure 55: Use of New Media by Region (% ), 2011 121Figure 56: Use of New Media by Company Turnover (% ), 2011.. 123Figure 57: Critical Success Factors: Power Industry Suppliers (% ), 2011.. 125Figure 58: Critical Success Factors by Region (%), 2011 126Figure 59: Critical Success Factors by Company Turnover (%), 2011 128LIST OF TABLESTable 1: Total Global Power Industry Survey Respondents by Company Type, 2011 12Table 2: Buyer Respondents by Job Role (%), 2011. 12Table 3: Buyer Respondents by Global Company Turnover (%), 2011. 13Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011. 13Table 5: Buyer Respondents by Region (%), 2011. 13Table 6: Supplier Respondents by Job Role (%), 2011 14Table 7: Supplier Respondents by Global Company Turnover (%), 2011 14Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011.15Table 9: Supplier Respondents by Region (%), 2011 15Table 10: Revenue Growth Optimism (%), 2009–2011 20Table 11: Revenue Growth Optimism by Buyers (%), 2009–2011.. 22Table 12: Revenue Growth Optimism by Power Industry Suppliers (%), 2009–2011. 23Table 13: Revenue Growth Optimism by Region (%), 2009–2011.. 25Table 14: Revenue Growth Optimism by Turnover (%), 2011.. 26Table 15: Revenue Growth Optimism by Senior Level Respondents (%), 2011. 27Table 16: Key Expected Changes In Business Structure, Fossil Fuel Power GenerationIndustry (%), 2011. 30
  • 7. Table 17: Key Expected Changes In Business Structure in the Other Power GenerationIndustry (%), 2011. 32Table 18: Key Expected Changes In Business Structure in the Power Industry SupplierIndustry (%), 2011.. 34Table 19: Merger and Acquisition Activity Expectations, Fossil Fuel Power Generation (%),2009–2011. 38Table 20: Merger and Acquisition Activity Expectations, Other Power Generation (%), 2009–2011. 39Table 21: Merger and Acquisition Activity Expectations, Power Industry Supplier (%), 2009–2011. 41Table 22: Merger and Acquisition Activity Expectations by Region (%), 2011. 43Table 23: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011. 44Table 24: Demand in Emerging Markets by Fossil Fuel Power Generation Companies (%),2011 50Table 25: Demand in Emerging Markets by Other Power Generation Companies (%), 201152Table 26: Demand in Emerging Markets by Power Industry Suppliers (%), 2011. 54Table 27: Growth Expectations in Developed Countries, Fossil Fuel Power Generation (%),2011. 58Table 28: Growth Expectations in Developed Countries, Other Power Generation Companies(%), 2011. 61Table 29: Growth Expectations in Developed Countries by Power Industry Suppliers (%),2011 62Table 30: Leading Business Concerns (%), 2009–2010, 2011–2012. 68Table 31: Leading Business Concerns by Company Type (%), 2011–2012.. 71Table 32: Leading Business Concerns by Region (%), 2011–2012. 72Table 33: Leading Business Concerns by Company Turnover (%), 2011–2012 73Table 34: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011.. 75Table 35: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011 77Table 36: Actions to Maintain and Secure Buyer Business by Region (%), 2011. 78Table 37: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011..79Table 38: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 201181Table 39: Annual Marketing Budgets: Power Industry Suppliers (%), 2009–2011.. 84Table 40: Annual Marketing Budgets by Region (%), 2011 85Table 41: Annual Marketing Budgets by Company Turnover (%), 2011 86Table 42: Planned Change in Marketing Expenditure Levels: Power Industry Suppliers (%),2009–2011.. 88
  • 8. Table 43: Planned Change in Marketing Expenditure Levels by Region (%), 2011. 90Table 44: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011.. 91Table 45: Net Change in Planned Marketing Expenditure, All Industries (%) 2011.. 94Table 46: Future Investment by Media Channels: Power Industry Suppliers, 2011. 96Table 47: Planned Investment in Marketing and Sales Technologies (% SupplierComparison), 2011.. 101Table 48: Planned Investment in Marketing and Sales Technologies by Region (%), 2011103Table 49: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011 104Table 50: Key Marketing Aims: Power Industry Suppliers (%), 2011.. 107Table 51: Amendments to Marketing Activities (% Supplier Comparison), 2011. 113Table 52: Amendments to Marketing Activities by Region (%), 2011.. 114Table 53: Amendments to Marketing Activities by Company Turnover (%), 2011.. 116Table 54: Use of New Media by Suppliers (% Supplier Comparison), 2011 119Table 55: Use of New Media by Region (%), 2011.. 120Table 56: Use of New Media by Company Turnover (%), 2011. 122Table 57: Critical Success Factors: Power Industry Suppliers (% ), 2009–2011 124Table 58: Critical Success Factors by Region (%), 2011.. 126Table 59: Critical Success Factors by Company Turnover (% ), 2011 127Table 60: Survey Results-Closed Questions.. 129Latest Market Research Reports: Direct-To-Consumer Genetic Testing: Business Prospects in the United States Strategic Management of Resources and Portfolios MVNO Business Plan Comprehensive MVNO/MVNE Package China Wind Turbine Gearbox Industry, (2011 Deep Research Report) China coal mining and washing industry, 2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.
  • 9. Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: +1-888-989-8004E-mail: sales@reportsnreports.comhttp://www.reportsnreports.com

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