Germany Cider Market Insights 2012


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Germany Cider Market Insights 2012

  1. 1. Germany Cider Market Insights 2012Report Details:Published:September 2012No. of Pages: 37Price: Single User License – US$1650Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type,material, refill ability, pack size) and distribution channel (on- and off-premise). Other informationincludes market valuation/pricing data and new products are identified. All supported by marketcommentary.Introduction and LandscapeWhy was the report written?The 2012 Germany Cider Market Insights report is a high level market research report on theGerman cider industry. Published by Canadean, this report provides an excellent way of gainingan in-depth understanding of the dynamics and structure of the market. The report covers totalmarket (on- and off-premise) and includes valuable insight and analysis on cider market trends,brands, brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?The two segments - traditional, pure cider on the one hand and flavored/mixed cider on the other -showed completely different development. Traditional, pure cider stagnated whilst cider mixesincreased their volume six-fold.What are the key drivers behind recent market changes?Traditional, pure cider is mainly consumed in south-west Germany and above all in the Rhine-main region. It has a slightly dated image. In 2011, cider mixes gained significant volume as itbecame more innovative, taking inspiration from current cocktail- and mixed-beverages trends.What makes this report unique and essential to read?The Germany Cider Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the cider market. The report provides a muchmore granular and detailed data set than our competitors.
  2. 2. Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Germany cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and selectedcompany profiles.This report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.Key Market IssuesTraditional, pure cider has a slightly dated image whilst cider mixes are more innovative, takinginspiration from current cocktail- and mixed-beverages trends.Premium product variants and cider mixes have, in particular, been successful in amplifying theconsumer base without producing cannibalization effects. New products are actually attractingconsumers that do not consume traditional cider.Cider mixes producers became more innovative in 2011, when they implemented current cocktailflavors in their cider products. The flavors are, however, expected to change according to currenttrends in the beverage industry.Imports play a minor role in the market as cider is considered to be a traditional German beverageand consumers prefer drinking cider from their region, with which they have a strong emotionalbond.On-premise volumes of cider are significantly impacted by the weather conditions as the product istypically consumed in cider gardens.Key HighlightsTraditional, pure cider stagnated whilst cider mixes increased their volume six-fold.There has been a very positive development in off-premise consumption, which recorded a growthof approaching 4%. New cider variants such as cider mixes entered modern retail quickly andthereby made their way to the homes of consumers.
  3. 3. In recent years product innovations were launched to capture new consumer groups; sparklingcider variants are the newest trend. These variants are comparable to sparkling wine and targetconsumers who prefer a more sophisticated beverage with a more defined taste.Private Label holds a solid position in the German cider market, accounting for 11% of thecategorys volume. In 2011, Private Label performed slightly below the category and recorded anincrease of just over 2%.New packaging entered the cider category as new products communicated their differentpositioning through their packaging.Get your copy of this report @ points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2009-2011- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011- Brand Analysis- Private Label/Private Label Producers- New Products ActivitySection 2 Brewer ProfilesBREWER PROFILES- KELTEREI POSSMANN GmbH and Co KG- Kelterei Possmann KG Brand Volumes, 2007-2011- RAPPS KELTEREI GmbH- Rapps Kelterei GmbH Brand Volumes, 2007-2011- KELTEREI HEIL OHG- Kelterei Heil OHG Brand Volumes, 2007-2011- KELTEREI WILHELM HOEHL HOCHSTADT GmbH and Co KG- Kelterei Wilhelm Hoehl Brand Volumes, 2007-2011Methodology
  4. 4. Beer and Cider Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapLEGISLATION AND TAXATION TABLES- Table 1.2.1 - Taxation Base- Table 1.2.3 - Legal Controls on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - per Capita - Growth, 2001-2011- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Cider Production/Trade/Consumption - Growth, 2005-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F.- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F- Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Imported Brands by Origin, 2007-2011- Cider Private Label Brands, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Chart - Leading Brewers/Importers, 2011- Market Structure- Cider Producers/ImportersPACKAGING- Chart - Consumption by Pack Material/Type, 2011- Packaging Trends
  5. 5. CHANNEL ANALYSIS- Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution TrendsContact: for more information.