Germany Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 160Price: Single User License – US$10672Product SynopsisA detailed market research report on the Germany beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Germany beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?While the total market volume decreased slightly in 2011, the value for the whole market increasedat a rate of over 1%. This is mainly a result of the increasing volumes in the on-premise channels.As the average price per litre also increased in these channels, a significant positive developmentwas seen.What are the key drivers behind recent market changes?The off-premise channel showed a more negative development on the value side (and volume),despite the fact that a small price increase was taking place. But as especially the higher pricedchannels such as home delivery and specialist beverage retailers showed big decreases, thevalue dropped significantly.What makes this report unique and essential to read?The Germany Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Germany Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesBeer mixes became a very important segment of the German beer market as it obtainedconsumers that traditionally would not consume beer as they do not like the taste of the traditionalbeer types. Due to the overall decline in beer consumption, a consolidation within this segmenttook place in which only the successful innovations survived. This resulted in a volume decline ofnearly 2% in 2011.The weather in 2011 started off very positively, with above average warm and dry spring months.Unfortunately, this positive development did not continue throughout the year as the summermonths, mainly June and July, were extremely rainy. Damp cold weather lessened the thirst of theGermans during these months that are usually the main volume drivers.Looking at the off-trade it is can be seen that all channels showed a negative development,amounting to a significant overall decrease of more than 1%.Private Label brands performed below the category as consumers finally detached (to a certainextent) from their traditional saving patterns.The positive economic situation of Germany and the declining unemployment rates led to therecovery of the hotel and restaurant industry as consumers finally increased their out of homespending. This positive development softened the impact of the weather and the ongoing declineof alcohol consumption. The overall result was static consumption of beer with a minor decline,compared to 2010.
Key HighlightsAll five leading brewers in Germany were able to record a volume increase in 2011, despite theslight overall market contraction. Together, the five major players accounted for 45% of the entiremarket in 2011.Both imports and exports of beer showed a positive development in 2011. Imports were driven bythe positive economic climate, the consumer desire for a unique consumption experience and theincrease in drinking out. Exports, on the other hand, were driven by the strategic marketdevelopment of the brewers.New product innovations have been seen, especially in the beer mixes and alcohol-free segmentsto target new consumer groups and offer alternatives for health-conscious consumers.2011 was the first time in several years that the on-premise market outperformed the overallmarket development. With an increase of 2%, it showed a massive turn around in relation to theformer years. This was driven by the fact that German consumers had more money in theirpockets and spent more on out of home activities, hence the eating, drinking and accommodationchannel developed particularly well.The increase of the cans is expected to continue at significant rates due to the good developmentof on-premise consumption.Get your copy of this report @http://www.reportsnreports.com/reports/194755-germany-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Germany Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2008-2011Table 3.4.2 - Outlet Universe for Beer By Turnover - Value/% Share, 2008-2011
Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8A - Leading Distributors/Drinks WholesalersTable 3.8B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESA-BINBEV GERMANYOwnership/ShareholdersCompany HistoryStrategic Information