France Cider Market Insights 2012


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France Cider Market Insights 2012

  1. 1. France Cider Market Insights 2012Report Details:Published:September 2012No. of Pages: 32Price: Single User License – US$1650Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type,material, refill ability, pack size) and distribution channel (on- and off-premise). Other informationincludes market valuation/pricing data and new products are identified. All supported by marketcommentary.Introduction and LandscapeWhy was the report written?The 2012 France Cider Market Insights report is a high level market research report on the Frenchcider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market(on- and off-premise) and includes valuable insight and analysis on cider market trends, brands,brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?Cider is regarded as a traditional drink in France and is consumed at a variety of occasions,although less often than wine or beer as consumers tend to see it as old-fashioned. It is producedmainly by cooperatives.What are the key drivers behind recent market changes?The declines should be seen within the wider, long-term downward trend of alcoholic beverages ingeneral in FranceWhat makes this report unique and essential to read?The France Cider Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the cider market. The report provides a muchmore granular and detailed data set than our competitors.
  2. 2. Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the France cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and selectedcompany profilesThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.Key Market IssuesCider is subject to seasonal consumption, peaking in January during Epiphany or La Chandeleur,two traditional events when cider is drunk together with pastries such as crepes or galette des rois(Kings cake). Cider consumption also tends to rise during the summer season.Consumers tend to see it as old-fashioned drinks.Cider is subject to seasonal consumption, peaking in January during Epiphany or La Chandeleur.Cider consumption also tends to rise during the summer season.While the long-term trend of declining alcoholic drinks consumption in France does not seem toslowing down, some products managed to recover in 2011 thanks to the good weather. This wasnot the case for cider, with consumption remaining occasional and sporadic.France has a strong wine culture in the south and a strong beer culture in the north to competewith.Key HighlightsCider declined again in 2011 with consumption remaining occasional and sporadic .Some brands such as Ecusson tried to create new cider drinking occasions to fuel the demand ofits products, a strategy which has proved fruitful so far with some of its new launches.Virtually all branded products saw a negative performance in 2011, while PL lines increasedcompared with 2010.
  3. 3. In the mainstream segment, branded products were down by over 7%.Bolée dArmorique suffered, decreasing by almost 27% compared to 2010 as the brand reliesheavily on the shrinking on-premise channel.Get your copy of this report @ points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2009-2011- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011- Brand Analysis- Private Label/Private Label Producers- New Products ActivitySection 2 Brewer ProfilesBREWER PROFILES- CCLF - CIDRERIES DU CALVADOS LA FERMIERE- Cidreries du Calvados La Fermiere Brand Volumes, 2007-2011- CSR - CIDRERIES SOPAGLY REUNIES- CSR Brand Volumes, 2007-2011- VAL DE RANCE- Val de Rance Brand Volumes, 2007-2011MINI PROFILES- Guillet Freres- MTIMethodologyBeer and Cider Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapLEGISLATION AND TAXATION TABLES
  4. 4. - Table 1.2.1 - Taxation Base- Table 1.2.3 - Legal Controls on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - per Capita - Growth, 2001-2011- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Cider Production/Trade/Consumption - Growth, 2005-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F.- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F- Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Private Label Brands, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Chart - Leading Brewers/Importers, 2011- Market Structure- Cider Producers/ImportersPACKAGING- Chart - Consumption by Pack Material/Type, 2011- Packaging TrendsCHANNEL ANALYSIS- Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution Trends
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