Estonia Beer Market Insights 2012


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Estonia Beer Market Insights 2012

  1. 1. Estonia Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 65Price: Single User License – US$3328Product SynopsisA detailed market research report on the Estonia beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Estonia beer industry, published byCanadean. The report covers the total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Beer consumption had another good year of growth (5%) during 2011. A stronger economy, hotsummer, active new product introduction (both locally developed and imported) and increasedtourism have all helped to grow beer sales volumes.What are the key drivers behind recent market changes?The governments attempts to reduce strong alcohol consumption through taxation have helpedthe growth of light beer sales. Strong beer has also benefitted from trading down from otheralcoholic drinks with high alcohol content (due to their higher taxation and subsequent higherpricing).What makes this report unique and essential to read?The Estonia Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the
  2. 2. dynamics and structure of the Estonia Beer industry. Data includes volumes from 2007 to 2011,plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesInflationary pressure is ensuring that consumers are very aware of price promotions and willmostly purchase through off-premise outlets, which account for 94% of distribution (mostly throughdiscount and large modern outlets).Whilst Viru Õlu launched Puls Classic, a light beer to cater for the growing consumption of lighterbeers, these products did not have a chance to establish themselves in 2011and volumes weretherefore negligible.Beer exports decreased 6% in 2011, following two years of strong growth. The decline in exportvolumes is due to a decline in regional trade.Imported beer volumes dropped by 49% in 2011 due to consumers preference for moreaffordable local discount and mainstream beer.Trade with the other Baltic countries, Latvia and Lithuania. Export volumes to Latvia dropped 58%(falling from 16% of exports in 2010, to 7% in 2011), whilst Lithuania volumes fell nearly25%(falling from 24% of exports in 2010, to 19% in 2011).Key HighlightsIn 2011, beer consumption continued its growing trend (up by 5%) as sales volumes recovered tothe pre-economic crisis levels.Beer sales were helped by the recovering economy, another hot summer and increased tourism.
  3. 3. An increase in off-premise sales volumes has led to a near 5% increase in off-premise marketvalue in 2011.The good performance of Private Label beer is attributed to its favourable price per liter, which isin general below the average beer prices in the market.Discount and mainstream beer has shown the greatest growth as consumers seek moreaffordable beer in a price-sensitive market.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1991-2014FEast Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FEast Europe Commercial Beverage Consumption - Per Capita, 2001-2012FEast Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FEast Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and TaxationTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdatesBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011
  4. 4. Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and PricingTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups For Beer - Turnover (EUR bn)/% Share, 2008-2011Table 3.7.3 - Leading Retail Groups for Beer - Owner/Outlet 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 2000-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012F
  5. 5. Beer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesA LE COQ AS (OLVI)A Le Coq Brand Volumes, 2007-2011SAKU ÕLLETEHASE AS (CARLSBERG)Saku Brand Volumes, 2007-2011VIRU ÕLU AS (HARBOES)Viru Olu Brand Volumes, 2007-2011Contact: for more information.