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Emerging Opportunities in the Brazil Cards and Payments Market: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape
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Emerging Opportunities in the Brazil Cards and Payments Market: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

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  • 1. Emerging Opportunities in the Brazil Cards and PaymentsMarket: Market Size, Trends and Drivers, Strategies, Productsand Competitive LandscapeReport Details:Published:November 2012No. of Pages: 91Price: Single User License – US$4495SynopsisThe report provides market analysis, information and insights into Brazils cards and paymentsmarket, including:• Current and forecast values for each segment of the Brazil cards and payment market includingdebit cards, credit cards, prepaid cards and charge cards• Comprehensive analysis of the industry’s market attractiveness and future growth areas• Analysis of various market drivers and regulations governing Brazils cards and payment market• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by variousbankers and other institutions in the market• Comprehensive analysis of consumer attitudes and their buying preferences for cards• Competitive landscape of Brazils cards and payments marketSummaryThe Brazilian card market has a relatively mature credit and debit card segment and the market asa whole grew at a compound annual growth rate (CAGR) of 10.71% during the review period. Theprepaid card and charge card markets in Brazil are emerging. Private label cards were also incirculation and are expected to emerge as a mainstream card segment in the forecast period. Thedebit and credit markets are mature and are expected to grow only nominally in the forecastperiod. The debit card market is expected to post a CAGR of 2.9% and the credit card market isexpected to grow at a CAGR of 6.5% in volume terms. However, the prepaid and charge cardmarkets are expected to be the prime drivers of the Brazilian card market. The charge card marketis expected to grow at a CAGR of 7.3% and the prepaid card market is expected to grow at aCAGR of 9.33% in volume terms during the forecast period.Scope• This report provides a comprehensive analysis of Brazils cards and payments market• It provides current values for Brazils cards and payments market for 2011 and forecast figures
  • 2. for 2016• It details the different macroeconomic, infrastructural, consumer and business drivers affectingBrazils cards and payments industry• It outlines the current regulatory framework in the industry• It details the marketing strategies used by various bankers and other institutions• It profiles the major banks in Brazils cards and payments marketReasons To Buy• Make strategic business decisions using historic and forecast market data related to Brazilscards and payments market and each market within it• Understand the key market trends and growth opportunities within Brazils cards and paymentsmarket• Assess the competitive dynamics in Brazils cards and payments market• Gain insights into the marketing strategies used for selling various types of cards in Brazil• Gain insights into key regulations governing Brazils cards and payment marketKey Highlights• A key factor that spurred the growth of the Brazilian prepaid card market is the governmentlegislation that levied a 6.38% charge on all foreign transactions made through Brazilian creditcards.• The forecasted growth in the card market is expected to be fuelled by a number of key businessdrivers. These include the growth of online commerce, the growth of tourism, innovative productofferings, the growth of retail sales volume and growth of private label cards.• High internet penetration is expected to boost online commerce, which in turn is expected tofoster card market growth. Large tourist inflows into the country are expected to fuel the demandfor travel cards and transit cards.• The regulatory landscape in the cards and payments sector is undergoing significant change andthe stance of the central bank is to pursue steps that promote competition in the market.Get your copy of this report @http://www.reportsnreports.com/reports/206254-emerging-opportunities-in-the-brazil-cards-and-payments-market-market-size-trends-and-drivers-strategies-products-and-competitive-landscape.htmlMajor points covered in Table of Contents of this report includeTable of Contents1 Executive Summary2 Market Attractiveness and Future Prospects of Cards and Payments Industry3 Analysis of Brazilian Cards and Payments Market Drivers3.1 Macroeconomic Fundamentals3.1.1 Gross domestic product (GDP) growth3.1.2 Easing inflationary pressure3.1.3 Expected decline in Selic Target Rate3.1.4 Low Unemployment3.1.5 Growth oriented fiscal policy
  • 3. 3.2 Infrastructure Drivers3.2.1 NFC 183.2.2 Fingerprint Biometric enabled ATMs3.2.3 Seismic Sensors3.2.4 Anti-skimming technology3.2.5 Growing number of ATMs3.2.6 Point of sale terminals (POS)3.3 Business Drivers3.3.1 Growth of Online Commerce3.3.2 Growth of Tourism3.3.3 Central bank efforts to discourage use of check3.3.4 Global events3.3.5 Innovative product offerings3.3.6 Retail Sales Volume3.3.7 Growth of private label cards3.4 Consumer Drivers3.4.1 Increasing Consumption Expenditure3.4.2 Demographic advantages3.4.3 Growth of middle-class and upper income consumer segments3.4.4 Increasing inflow of foreign tourists and internal migration within the country3.4.5 Emergence of new spending and saving patterns3.4.6 Increasing number of benefit card users3.5 Card Fraud Statistics3.5.1 By channel3.6 Regulatory Framework3.6.1 International Capital and Foreign Exchange Market Regulation3.6.2 Central Bank regulation on functioning of clearing and settlement systems3.6.3 Other specific legislations pertaining to prepaid cards4 Emerging Consumer Attitudes and Trends4.1 Market Segmentation and Targeting4.1.1 Retail segment4.1.2 Corporate Consumers4.2 Consumer Preference – Price, Convenience, and Services4.2.1 Price4.2.2 Convenience4.2.3 Services4.3 Online Buying Behaviour4.3.1 Mobile and Internet Penetration and gadgets used4.3.2 Online security4.4 Preferred Payment Methods5 Competitive Landscape and Industry Dynamics5.1 Market Share Analysis by Payment Channels
  • 4. 5.1.1 Overview of payment channels5.1.2 Cash5.1.3 Credit transfer5.1.4 Direct Debit5.1.5 Cards5.1.6 Checks5.2 Debit Cards Market Share5.2.1 By scheme5.3 Credit Cards Market Share5.3.1 By scheme5.4 Charge Cards Market Share6 Strategies Adopted by Key Players6.1 Market Entry Strategies6.2 Marketing / Product Strategy6.2.1 Debit cards6.2.2 Credit Cards6.2.3 Prepaid cards6.3 Pricing Strategies7 Market Size and Growth Potential of Payment Card Industry7.1 Market Share Analysis by Type of Card7.2 Total Market Size and Forecast of Card Industry7.2.1 Analysis by number of cards7.2.2 Analysis by transaction value7.2.3 Analysis by transaction volume7.3 Debit Card Market Size and Forecast7.3.1 Analysis by transaction value7.3.2 Analysis by transaction volume7.3.3 Other key performance indicators7.4 Prepaid Card Market Size and Forecast7.4.1 Analysis by number of cards7.4.2 Analysis by segments – open loop cards and close loop cards7.4.3 Analysis by transaction value7.5 Charge Card Market Size and Forecast7.5.1 Analysis by number of cards7.5.2 Analysis by transaction value7.5.3 Analysis by transaction volume7.6 Credit Card Market Size and Forecast7.6.1 Analysis by number of cards7.6.2 Analysis by transaction value7.6.3 Analysis by transaction volume7.6.4 Other key performance indicators7.6.5 Average Transaction Value
  • 5. 8 Profile of Key Players, Products and Strategies8.1 Caixa Econômica Federal8.1.1 Strategies8.1.2 Credit Cards Offered8.2 Banco Bradesco8.2.1 Strategies8.2.2 Cards Offered8.3 Banco Santander Brasil8.3.1 Cards offered9 Appendix9.1 Methodology9.2 Definitions9.3 Contact Us9.4 About Timetric9.4.1 Our Approach9.5 Services9.6 DisclaimerList of TablesTable 1: Brazil Payment Channels (BRL Million), 2007 and 2011Table 2: Brazil Cards Market by Type of Card (Number in Thousands), 2007–2016Table 3: Brazil Cards Market Size by Volume (Thousands), 2007–2016Table 4: Brazil Cards Market Size by Transaction Value (BRL Million), 2007–2016Table 5: Brazil Cards Market Size by Transaction Value (US$ Million), 2007–2016Table 6: Brazil Cards Market Size by Transaction Volume (Million), 2007–2016Table 7: Brazil Debit Card Category Market Size (Thousands), 2007–2016Table 8: Brazil Debit Card Category Market Size (BRL Million), 2007–2016Table 9: Brazil Debit Card Category Market Size (US$ Million), 2007–2016Table 10: Brazil Debit Card Category Market Size by Transaction Volume (Million), 2007–2016Table 11: Brazil Card Category Market Size by Frequency of Use (Transaction/Card/Year),2007–2016Table 12: Brazil Prepaid Card Category Market Size (Thousands), 2007–2016Table 13:Brazil Open-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016Table 14: Brazil Closed-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016Table 15: Brazil Prepaid Cards Category Market Size (BRL Million), 2007–2016Table 16: Brazil Prepaid Cards Category Market Size (US$ Million), 2007–2016Table 17: Brazil Charge Card Category Market Size (Thousands), 2007–2016Table 18: Brazil Charge Card Category Market Size (BRL Million), 2007–2016Table 19: Brazil Charge Card Category Market Size (US$ Million), 2007–2016Table 20: Brazil Charge Card Category Market Size by Transaction Volume (Million), 2007–2016Table 21: Brazil Charge Card Category Market Size by Frequency of Use(Transaction/Card/Year), 2007–2016Table 22: Brazil Credit Card Category Market Size by Volume (Thousands), 2007–2016Table 23: Brazil Credit Card Category Market Size by Transaction Value (BRL Million), 2007–2016
  • 6. Table 24: Brazil Credit Card Category Market Size by Transaction Value (US$ Million), 2007–2016Table 25: Brazil Credit Card Category Market Size by Transaction Volume (Million), 2007–2016Table 26: Brazil Credit Card Category Market Size by Frequency of Use, 2007–2016Table 27: Brazil Credit Card Category Market Size by Average Transaction Value (BRL),2007–2016Table 28: Brazil Credit Card Category Market Size by Average Transaction Value (US$),2007–2016Table 29: Discount Rates That Can Be Availed Through Reward Points for Various CardProgrammesTable 30: Cards and Payments Key DefinitionsList of FiguresFigure 1: Brazilian Current and Future Prospects of Various CardsFigure 2: Brazilian Current and Future Prospects of Various CardsFigure 3: Brazilian Potential Money Transactions in Key Mobile Money Market Segments, 2011Figure 4: Brazilian GDP Growth Rate, 2006–2016Figure 5: Brazilian Inflation Rate (%), 2006–2016Figure 6: Brazilian Selic Target Rate (%), March 2011–June 2012Figure 7: Brazilian Unemployment Rate (%), 2006–2017Figure 8: Brazilian Benefits and Pension Payments (as % of GDP)Figure 9: Brazilian Number of Automated Tailor Machines (Thousands), 2007–2016Figure 10: Brazilian Number of Point of Sale Terminals (Million), 2007–2016Figure 11: Brazilian Tourist Volume (Million), 2007–2016Figure 12: Brazilian Sales Volume Index, January 2011 – June 2012Figure 13: Brazilian Household Final Consumption Expenditure (as % of GDP), 2006–2011Figure 14: BolsaFamilia Program Expenditure (BRL Billion)Figure 15: Brazilian Card Fraud Statistics by Region (US$ Million), 2007–2011Figure 16: Brazilian Card Fraud Statistics by Channel (BRL Million), 2007–2011Figure 17: Brazilian Market Segmentation by Card Type – Retail Consumer SegmentFigure 18: Brazilian Market Segmentation by Card Type – Corporate Consumer SegmentFigure 19: Brazilian Consumer Preferences on Various Types of Cards – Retail ConsumersFigure 20: Brazilian Consumer Preferences on Various Types of Cards – Corporate ConsumersFigure 21: Brazilian Economically Active Online PopulationFigure 22: Preferred Online Payment Methods (%)Figure 23: Brazilian Payment Channels, 2011Figure 24: Brazil Value and Growth of Cash Transactions (BRL Million), 2007–2011Figure 25: Brazil Value and Growth of Check Payment (BRL Million), 2007–2011Figure 26: Brazilian Value and Growth of Credit Transfers, 2007–2011Figure 27: Brazil Value and Growth of Cards Payment (BRL Million), 2007–2011Figure 28: Brazil Debit Card Market Share by Banks (%), 2011Figure 29: Brazil Debit Card Market Share by Schemes (%), 2011Figure 30: Brazil Credit Card Market Share by Bank (%), 2011Figure 31: Brazilian Credit Card Market Share by Schemes (Number of Cards), 2011Figure 32: Brazil Charge Card Market Share by Schemes (%), 2011Figure 33: Brazilian Marketing Entry Strategies of Multinational BanksFigure 34: Credit Card Pricing Strategies by Brazilian BanksFigure 35: Brazilian Card Industry by Type of Cards (%), 2007–2016
  • 7. Figure 36: Brazilian Card Industry Market Size by Volume (Thousands), 2007–2016Figure 37: Brazilian Card Industry Market Size by Transaction Value (BRL Million), 2007–2016Figure 38: Brazilian Card Industry Market Size by Transaction Volume (Million), 2007–2016Figure 39: Brazilian Credit Card Industry Market Size by Volume (Thousands), 2007–2016Figure 40: Brazilian Credit Card Industry Market Size by Transaction Value (BRL Billion),2007–2016Figure 41: Brazilian Credit Card Industry Market Size by Transaction Volume (Million), 2007–2016Figure 42: Brazilian Credit Card Industry Market Size by Frequency of Use, 2007–2016Figure 43: Brazilian Credit Card Industry Market Size by Average Transaction Value (BRL),2007–2016Figure 44: Brazilian Debit Card Industry Market Size (Thousands), 2007–2016Figure 45: Brazilian Debit Card Industry Market Size (BRL Million), 2007–2016Figure 46: Brazilian Debit Card Industry Market Size by Transaction Volume (Million), 2007–2016Figure 47: Brazilian Card Industry Market Size by Frequency of Use, 2007–2016Figure 48: Debit Card Usage ATMs and POS Terminals (Thousands), 2007–2016Figure 49: Brazil Prepaid Card Category Market Size (Thousands), 2007–2016Figure 50: Brazil Open-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016Figure 51: Brazil Closed-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016Figure 52: Brazil Prepaid Cards Category Market Size (BRL Million), 2007–2016Figure 53: Brazil Charge Card Category Market Size (Thousands), 2007–2016Figure 54: Brazil Charge Card Category Market Size (BRL Million), 2007–2016Figure 55: Brazil Charge Card Category Market Size by Transaction Volume (Million), 2007–2016Figure 56: Brazil Charge Card Category Market Size by Frequency ofUse(Transaction/Card/Year),Figure 57: Caixa Econômica Federal (CEF) Segmentation of Cards OfferedFigure 58: Banco Bradesco – Corporate Promotional OffersFigure 59: Credit Cards Offered by Banco Santander BrasilContact: sales@reportsandreports.com for more information.