Czech Republic Beer Market Insights 2012

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Czech Republic Beer Market Insights 2012

  1. 1. Czech Republic Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 101Price: Single User License – US$8000Product SynopsisA detailed market research report on the Czech Republic beer industry. Researched andpublished by Canadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Czech Republic beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?The warmer autumn months combined with the stabilization of the economic situation helped todrive beer sales which after three years of decline saw the first signs of recovery. Consumers areswitching away from traditional vycepni beer to stronger beers, especially 11º lager, but youngconsumers are becoming more experimental and choose lower alcohol beers, especially flavoredoptions. Domestic sales thus bounced back. Consumers are now turning away from internationallyowned brands and are more willing to experiment with new flavors. They are also opting for abetter taste and savoring it for longer rather than drinking a large quantity of lager which is typicalof old, traditional drinkersWhat are the key drivers behind recent market changes?Warmer autumn months combined with the stabilization of the economic situation. It seems thatthe young drinkers are now more prepared to experiment and are looking for quality rather thanquantity.What makes this report unique and essential to read?The Czech Republic Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews
  2. 2. with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Czech Republic Beer industry. Data includes volumes from 2007 to2011 plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for top major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market Issues2011 was marked by hectic activity as most brewers were busying themselves with launching newbrands or variationsThe Czech market now offers around 550 different brands, up by 100 new options just over oneyearThe economic uncertainty still continues to force many consumers to buy off-premise, rather thandrink in pubsExports also recovered as the economic situation in Europe stabilized for most of the yearNrPET has become accepted for outdoor activities, with many of the leading brewers now offeringtheir brands in this packaging.Key HighlightsYoung consumers are becoming more experimental and choose lower alcohol beers, especiallyflavored options. Domestic sales thus bounced back by a healthy 3% in 2011 as a result.Significant growth was seen in demand for 11° lager variants of local smaller brands and all the
  3. 3. leading brewers have now launched such products.The leader, Pilsner Urquells Gambrinus (SABMiller), continued to lose share, although it stillremains the leading brand by far, with volumes declining to 20% of the market in 2011. Its positionhowever remains unchallenged.The no alcohol beers experienced a growth again driven by Radegast Birell (SABMiller), Frii(Heineken) and Staropramen Nealko. In fact most of the segment experienced growth as stricterdriving legislation is in force.Private Label sales grew again last year largely due to Lidl Deep brand which gained quickpopularity while most other Private Label brands were losing appeal as consumers treatedthemselves to stronger more expensive beers.Get your copy of this report @http://www.reportsnreports.com/reports/195395-czech-republic-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report include"Canadean Czech Republic Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1991-2014FTable - East Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - East Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic Strength
  4. 4. Table - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012Table 3.11 - Beer Consumption by Type/Brand - Tmave/Polotmave, 2007-2011
  5. 5. DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESBUDEJOVICKY BUDVAROwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Budejovicky Budvar Full Brand List, ABV%, Pack TypeTable - Budejovicky Budvar Brand Volumes, 2008-2011HEINEKEN CESKA REPUBLIKAOwnership/Shareholders
  6. 6. Company HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Heineken Ceska Republika Full Brand List, ABV%, Pack TypeTable - Heineken Ceska Republika Brand Volumes, 2008-2011K BREWERY TRADE ASOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - K Brewery Full Brand List, ABV%, Pack TypeTable - K Brewery Trade Brand Volumes, 2008-2011PLZENSKY PRAZDROJ (PILSNER URQUELL GROUP)Ownership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Pilsner Urquell Group Full Brand List, ABV%, Pack TypeTable - Pilsner Urquell Group Brand Volumes, 2007-2011PMS PREROVOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - PMS Prerov Full Brand List, ABV%, Pack TypeTable - PMS Prerov Brand Volumes, 2007-2011PIVOVARY STAROPRAMENOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Pivovary Staropramen Full Brand List, ABV%, Pack TypeTable - Pivovary Staropramen Brand Volumes, 2007-2011
  7. 7. SMALLER BREWERSPIVOVAR SVIJANY AS (Brands, Volume (000s HL) 2011, Comment)MethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapAssembly to complete - this should be all tables as per the count KMF10Assembly tocomplete - this should be all charts as per the count KMF11"Contact: sales@reportsandreports.com for more information.

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