Costa Rica Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 56Price: Single User License – US...
plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market ...
consumers how to consume in a responsible way.In 2011 imports experienced a growth of 12% mainly driven by the imports of ...
Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volum...
Beer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumptio...
Map Table - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FTable 1.5.1 - Taxation BaseTable ...
Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/M...
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Costa Rica Beer Market Insights 2012

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Costa Rica Beer Market Insights 2012

  1. 1. Costa Rica Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 56Price: Single User License – US$2672"Product SynopsisA detailed market research report on the Costa Rica beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Costa Rica beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?Beer consumption is recovering in slow pace. Costa Ricans have a moderate per capita beerconsumption as they are only drink during the weekends or in special occasions.What are the key drivers behind recent market changes?The economic crisis in 2009 was the main reason for the decline of beer sales, however theeconomy is improving and this is turning beer to recovery. Beer consumption is also affected bythe penalties for driving while intoxicated, that benefit the of premise channel as consumers prefernot to risk and thus drink at home.What makes this report unique and essential to read?The Costa Rica Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviewswith key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Costa Rica Beer industry. Data includes volumes from 2007 to 2011
  2. 2. plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for top major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe high cost of penalties for driving while intoxicated are affecting beer consumption especiallythe on-premise market.Historically most Costa Ricans drink high quantity of beer but only during the weekends or onspecial occasionsEven though Costa Rica survived the recession successfully, growth in the coming years isexpected to be lower that during the pre-crisis boom, as the economy remains dependent on USdemand.Individual packaging continues to be the favourite format mainly because consumers prefer toconsume individual bottlesAlthough the per capita consumption of Costa Rica is lower that in neighboring countries, themarket considered mature and increasing the average consumption is going to be a difficult task.Key HighlightsStarted as seasonal product but has become part of the brewers portfolio as it attracts newconsumers because its flavor is softer than regular beers.Premium and super premium beers have both grown by almost 5%, accounting for 11% of themarket together.Marketing activities in 2011 focused on campaigns and their main objective was to teach
  3. 3. consumers how to consume in a responsible way.In 2011 imports experienced a growth of 12% mainly driven by the imports of Old Milwaukee byWal-Mart, which has been able to list beer in most of its stores.Cerveceria de Costa Rica, advertised beer through the Festival Imperial, a three day musicfestival."Get your copy of this report @http://www.reportsnreports.com/reports/195394-costa-rica-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report include"Canadean Costa Rica Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011
  4. 4. Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012F
  5. 5. Beer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESCERVECERIA COSTA RICA (CCR)Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - CCR Full Brand List, ABV%, Pack TypeTable - Cerveceria Costa Rica Brand Volumes, 2007-2011GRUPO PAMPA SAOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Grupo Pampa Full Brand List, ABV%, Pack TypeTable - Grupo Pampa Brand Volumes, 2007-2011SMALLER BREWERSDistribuidora IsleñaMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossary
  6. 6. Map Table - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Table - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012Commercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011
  7. 7. Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FChart - Leading Brewers/Importer, 2011Chart - Consumption by Pack Material/Type, 2011Chart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011"Contact: sales@reportsandreports.com for more information.

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