ReportsnReports - Convenience Store Foodservice Trends in the U.S.

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  • 1. Convenience Store Foodservice Trends in the U.S.ReportsnReports.com adds Packaged Facts Market Research Report “Convenience StoreFoodservice Trends in the U.S.‟‟ to its store.Packaged Facts‟ Convenience Store Foodservice Trends in the U.S. estimates thatconvenience store foodservice sales grew 5.6% in 2010, and we forecast sales to rise by5.8% in 2011 and 5.3% in 2012, on the heels of aggressive foodservice platform build outsand increased convenience store foodservice patronage. In the process, foodservice istransforming the convenience store user experience, forcing players to improve theirplatforms or get left behind.Buy This Report: U.S. Foodservice IndustryConvenience Store Foodservice Trends in the U.S. helps industry participants understandand leverage key trends shaping category growth, including: Analysis of convenience store users‟ intended and actual purchases (by product category), to help participants develop trip consolidation strategies that increase guest traffic and leverage sales of other merchandise. Analysis of intended and actual foodservice purchases, to help participants leverage foodservice platforms as part of their trip consolidation strategies. Convenience store foodservice sales growth trends, by foodservice category (prepared foods, hot dispensed beverages, cold dispensed beverages, and frozen beverages), to help foodservice suppliers and operators develop menu items on trend. Prepared foods retail segment cross-usage analysis, to assess the degree of prepared foods competition among conveniences stores, grocery store/supermarket and fast food/QSR players and help position opportunity. Guest traffic analysis for the foodservice industry by segment; convenience stores, and convenience store foodservice, to identify opportunity among key demographic groups. Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences. Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales. Competitive foodservice analysis of five leading convenience store foodservice programs, to learn how these leading players are developing and adapting their foodservice platforms. Foodservice strategies, foodservice sales growth, menu analysis, and consumer usage demographics are included.Table Of ContentsChapter 1: Executive SummaryIntroductionScope and MethodologyScopeMethodology
  • 2. Consumer survey methodologyMarket size and forecastDefinitions2: Share of Stomach: Convenience Store Foodservice Market Size and ForecastInsight CapsuleFast Facts3: Product Mix and Competitive Foodservice RationalesInsight CapsuleFast Facts4: Laying a Healthful FoundationInsight Capsule5: Guest Traffic AnalysisInsight CapsuleFast Facts6: The Consumer: “Quick Bite” Food Health AttributesInsight Capsule7: The Consumer: Convenience Store Foodservice Purchase ConsiderationsInsight Capsule8: Purchase Intention v. Actual Purchase: The Foodservice ConnectionInsight Capsule9: Convenience Store Chains: Competitive Foodservice AnalysisChapter 2: Share of Stomach: Convenience Store Foodservice Market Size and ForecastIntroductionFoodservice is transforming the convenience store user experienceMargins are too good to pass upGraph 2-1: Convenience Store Sales & Margins: Top Five In-Store Categories,2009Convenience stores wave foodservice carrot with trip consolidation stickSegmentation structureEmployment trends suggest growth in convenience store-gas station hybridsTable 2-1: Employment Trends, Convenience Stores and Gas Stations, 2006-11Packaged Facts convenience store foodservice market size2011 momentumGraph 2-2: Convenience Store Foodservice Sales, 2006-13Foodservice category and food type sales60% of foodservice sales generated by prepared foodsPrepared foodGraph 2-3: Prepared Food Sales, By Menu CategoryCoffee worth $5 billion?Graph 2-4: Hot Dispensed Beverages, By Menu CategoryCold dispensed beverages
  • 3. Graph 2-5: Cold Dispensed Beverages, By Menu CategoryDaypart sales analysisGraph 2-6: Convenience Store Foodservice Sales, by DaypartChapter 3: Product Mix and Competitive Foodservice RationalesIntroductionOverviewHelping consumers make more efficient use of their timeThree minutes and countingAgainst the backdrop of limited leisure timeTime-pressed women present convenience store foodservice opportunityTable 3-1: Time Spent in Leisure & Sports Activity, 2006-10Placing time in demographic perspectiveIt‟s all downhill after 18Have job, but no timeHarried parents need helpTable 3-2: Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010Smokes on the ropesTable 3-3: Prevalence of cigarette smoking among U.S. adults aged 18 years and over,2000-09Get off the gasoline yo-yoGraph 3-1: Motor Fuel Consumption, Pricing, and Revenue, 2004-10Competition from supermarkets and grocery storesCross-channel usage is commonTable 3-4: Convenience Store Prepared Foods Use & Mean Use Among Grocery StorePreparedFoods UsersTable 3-5: Grocery Store Prepared Foods Use & Mean Use Among Convenience StorePreparedFoods UsersCompetition from restaurantsTable 3-6: C-Store Usage Frequency Analysis, Key C-Store User GroupsTable 3-7: Fast Food Usage Frequency Analysis, Key C-Store User GroupsTable 3-8: Fast Food Brand Usage, Key C-Store User GroupsIf you can‟t beat „em, join emOr build your own restaurant brandOr build your foodservice platformSpeedway ratchets up prepared foods programMenu expansionChapter 4: Laying a Healthful FoundationIntroductionOverviewHealth conundrum: do as I say, not say as I doHealth not a top-of-mind purchase rationale
  • 4. Healthful connotationsTargeting the baseMore produce produces resultsPortability, meet health; health, meet portabilityPackaging innovation helps drive growthFresh is the word: “Program Fresh”Fresh program philosophyA trip consolidation strategyTable 4-1: The Pantry, Inc.: Fresh Program Highlights, 2011Enhancing qualityCoffee: ubiquitous and a foodservice growth leverConvenience Store Foodservice Trends in the U.S. Table of ContentsSeptember 2011 iiiFiercely competitiveGenerating coffee loyaltyChapter 5: Guest Traffic AnalysisIntroductionOverviewQSR foodservice footprint dwarfs convenience store foodservice footprintUpside potentialGraph 5-1: Foodservice Usage, by Restaurant Type and Daypart, 2011Foodservice usage, by foodservice establishment typeFast food and convenience store foodservice share youth appealUsage among 55+s plummetsTable 5-1: Foodservice in Past Month, by Foodservice Outlet: Gender, Age & HH IncomeConvenience store foodservice usage varies by race/ethnicityMore of an urban phenomenonTable 5-2: Foodservice in Past Month, by Foodservice Outlet: Race/Ethnicity, Region &PopulationDensityFoodservice usage, by daypartLunch and dinner exhibit widest usageTarget female snackersTable 5-3: Foodservice in Past Month, by Daypart: Gender, Age & HH IncomeHispanics a breakfast opportunity?Urban versus ruralTable 5-4: Foodservice in Past Month, by Daypart: Race/Ethnicity, Region & PopulationDensityConvenience store usageOverviewEnviable traffic trendsTrip consolidation strategies have strong potential
  • 5. Graph 5-2: Convenience Store Use: Population Assessment, by Usage Frequency, 2011No gender equality hereGraph 5-3: Convenience Store Use: Population Assessment, by Usage Frequency, Gender,2011But such potential!Incentivizing older consumers a different storyGraph 5-4: Convenience Store Use: Population Assessment, by Usage Frequency, Age, 2011Working America: convenience store fansA locational nexus between work and c-store purchasingTable 5-5: Location Prior to Convenience Store Purchase, Work Relationship, 2010And limited leisure timeTable 5-6: Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010Graph 5-5: Convenience Store Use: Population Assessment, by Usage Frequency EmployedPeoplein HH, 2011,Drilling into convenience store foodservice usage & mean useLet them eat snacksWooing womenTable 5-7: C-store Foodservice Use & Mean Use, by Daypart: Gender & AgeRacial/ethnic groups exhibit varied usageUrban appealTable 5-8: C-store Foodservice Use & Mean Use, by Daypart: Race/Ethnicity & PopulationDensityConvenience store foodservice users: mean usage trendsFemale users close frequency gapHH income not a strong determinantTable 5-9: C-store Foodservice Use & Mean Use, by Daypart: Gender, Generation & HHIncomeChapter 6: The Consumer: “Quick Bite” Food Health AttributesIntroductionOverview: Food health attributes that determine choice of a “quick bite”A guide with many usesAnd the survey saysGraph 6-1: Food Health Attributes, Degree of Importance When Getting a Quick BiteFood health attributes: gender analysisGraph 6-2: Food Health Attributes, Degree of Importance When Getting a Quick Bite,GenderSalt, fat and trans fat, oh my!Graph 6-3: Food Attributes, Degree of Importance When Getting a Quick Bite, Gender IICatering to food education and food portioningGraph 6-4: Food Health Attributes, Degree of Importance When Getting a Quick Bite, AgeComplementing the menuGraph 6-5: Food Attributes, Degree of Importance When Getting a Quick Bite, Age II
  • 6. Chapter 7: The Consumer: Convenience Store Foodservice PurchaseConsiderationsIntroductionConvenience stores live up to their nameProduct differentiation an issueGraph 7-1: Convenience Store Foodservice Purchase ConsiderationsSatisfying hungerGraph 7-2: C-Store Foodservice Purchase Considerations, Hunger: Gender & GenerationCompetitive leverage: Purchase non-food items along with foodservice onesGraph 7-3: C-Store Foodservice Purchase Considerations, Non-Food: Gender & GenerationChapter 8: Purchase Intention v. Actual Purchase: The Foodservice ConnectionIntroductionIntention versus action: An overviewAnd the survey says!Purchase intentionPurchase resultGraph 8-1: Purchase Intention v. Actual Purchase, by Product TypeProblems closing the deal?Graph 8-2: C-Store Prepared Food Purchase Intention v. Actual PurchaseI went to get prepared food, but I got . . .Table 8-1: C-Store—Foodservice Intention: Products Purchased; Foodservice Purchased:ProductPurchase IntentionChapter 9: Foodservice Operations of Leading Companies and BrandsIntroductionTop 5 convenience store brandsTable 9-1: Top 5 Convenience Store Chains: Foot Traffic Analysis, by Gender & AgeSecond 5 convenience store brandsTable 9-2: Second 5 Convenience Store Chains: Foot Traffic Analysis, by Gender & Age7Eleven, Inc.Strategic directionAggressive expansionPrivate label to differentiate and drive marginsGoing Digital to connect and promoteFood & foodservice strategyAggressive food sales growth target“We want our food to be better than restaurant quality”Remodeling to emphasize prepared foods and beveragesRetrofitting coffee to court MillennialsRamping up fresh produce to differentiateNew menu introductions
  • 7. Table 9-3: 7-Eleven, On the Menu, 20117-Eleven Consumer UniverseA more urban footprint; key convenience store user groups accounted forTable 9-4: 7-Eleven Consumer Demographic Profile, 20117-Eleven by the numbersMerchandise sales share: fresh foods ring up $1.6 billionTable 9-5: 7-Eleven Inc., Sales by Product Category, 2011U.S. existing same-store sales rise modestlyTable 9-6: 7-Eleven Inc., Selected Metrics, 2008-2011SheetzNot just a convenience store, but a convenience restaurantFood first; convenience products secondSheetz Bros. KitchenSheetz Bros. CoffeezSheetz Bros. CreamerySheetza Pizza: round 4Produce aplentySheetz menu analysisTable 9-7: Sheetz, On the Menu, 2011Sheetz by the numbersTable 9-8: Sheetz, Selected Metrics, 2010WawaAggressive expansion planned for 2011Fresh food, home meal replacement, and own-branded flairCoffee is the foodservice foundation—goes thermalWawa Consumer UniverseTable 9-9: Wawa Consumer Demographic Profile, 2011Wawa by the numbersCasey‟s General Stores, Inc.Takeover tug-of-warGrowth and acquisitionsProducts offeredPrepared foods growthPrepared food growth reflects strategy to promote high-margin productsNew store format makes room for foodserviceCurrent momentumCasey‟s store menuCasey’s by the numbersFoodservice sales growth outstrips merchandise sales growthTable 9-10: Casey‟s by the numbersAlimentation CoucheTardInc.Growth and acquisition strategy
  • 8. Notable acquisitionsFoodservice strategyCircle K Consumer UniverseTable 9-11: Circle K Consumer Demographic Profile, 2011Couche Tard by the numbersTable 9-12: Couche Tard by the numbersQuikTrip CorporationPlacing foodservice front and center: new store format analysisFood enhancementsBeverage enhancementsA food-centric experienceQuikTrip Consumer UniverseTable 9-13: Quick Trip Consumer Demographic Profile, 2011Latest Market Research Reports: The Latino Household Products Shopper Omega-3: Global Product Trends and Opportunities Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition Mobile Commerce in LTE: The Future of Commerce in 4G and Beyond Global Fetal (Labor & Delivery) and Neonatal Care Equipment Market (2011-2016) WiMAX-TDD/FDD Spectrum Analysis and Global Forecast (2011-2016) Global and China PV Ribbon Industry ( 2011 Deep Research Report ) Publishing for the PreK-12 Market 2011-2012 Remote and Wireless Patient Monitoring Markets Medical Imaging Markets: Image-Guided Surgery Trends in Trade Book Retailing 2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit Our Market Research Blog