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Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
Consumer health in slovenia
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Consumer health in slovenia

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The challenging economic climate was no match for consumer health in 2010. Sales in many key categories were bolstered by factors such the rising birth rate, an increasing number of elderly people, …

The challenging economic climate was no match for consumer health in 2010. Sales in many key categories were bolstered by factors such the rising birth rate, an increasing number of elderly people, and a number of growing health trends.

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  • 1. Consumer Health in SloveniaReport SummaryDespite economic downturn, consumer health continues to growThe challenging economic climate was no match for consumer health in 2010. Sales in many keycategories were bolstered by factors such the rising birth rate, an increasing number of elderly people,and a number of growing health trends. While certain areas cooled due to consumers’ price-sensitivity,most showed a clear upward trend owing to companies ongoing efforts to promote their productsthrough both marketing/promotional activities and consumer education.Shake-ups in weight managementWith Slovenias transition to a market economy came a flood of new choices, especially in the area offood, and this dizzying area of choice resulted in a marked increase in unhealthy eating in society,leading more and more people to become overweight and even obese. According to CINDI Sloveniaconsumer health market, a project of the World Health Organization, 15% of adult Slovenians areoverweight, and an even higher percentage of young people aged 6 to 19 are judged to be overweight.In addition, a recent study of 15 year-old girls found that 20% of them had been or were on a diet.While governmental and NGO initiatives have focused primarily on healthy eating and exercise as thebest solutions for the challenge of excessive weight-gain, the new landscape also posed opportunitiesfor retailers of weight loss supplements, slimming teas, meal replacements, and other diet products.Global companies lead, but some domestic companies remain competitiveThe leading company in consumer health in 2010 was Lek Pharmaceuticals dd, a subsidiary of Sandoz,Novartis AGs generics division; however, it was closely followed by Slovenian company Krka dd NovoMesto. Bayer Pharma doo, a part of global pharmaceuticals giant Bayer AG rounded out the top three.In general, consumers seem to show no clear preference for domestically-owned brands, and in somecategories - such as vitamins and dietary supplements - foreign-produced brands hold a clearadvantage.More channels for consumer health productsWhile traditional store-based retail outlets, in particular chemists/pharmacies, remain the dominantchannels for distributing consumer health products, the sources of OTC medicines and othersupplements is more varied than ever. Internet retailing and pharmacies are expanding, as is directselling which operates through word-of- mouth, websites, and advertisements in popular circulars.While older Slovenians may be slow to adapt to newer ways of purchasing such as via email orwebsites, the country does have a long tradition of mail order and at-home sales, which sellers –particularly those of supplemental health brands – can build upon.Overall growth to continue during the forecast periodWhile the economic slowdown may have made Slovenians more budget-conscious in recent years,consumer health is an area where most refuse to pinch pennies. Consumer health overall appears to
  • 2. be poised to see substantial growth during the forecast period, particularly in the areas of analgesics,cough, cold and allergy (hay fever) remedies, child-specific products, and vitamin and dietarysupplements.TABLE OF CONTENTSConsumer Health in Slovenia - Industry OverviewEXECUTIVE SUMMARYDespite economic downturn, consumer health continues to growShake-ups in weight managementGlobal companies lead, but some domestic companies remain competitiveMore channels for consumer health productsOverall growth to continue during the forecast periodKEY TRENDS AND DEVELOPMENTSAn increase in obesity means new opportunities for weight managementSlovenia agesSmoking under threat in SloveniaMARKET INDICATORSTable 1 Consumer Expenditure on Health Goods and Medical Services 2005-2010Table 2 Life Expectancy at Birth 2005-2010MARKET DATATable 3 Sales of Consumer Health by Category: Value 2005-2010Table 4 Sales of Consumer Health by Category: % Value Growth 2005-2010Table 5 Consumer Health Company Shares 2006-2010Table 6 Consumer Health Brand Shares 2007-2010Table 7 Penetration of Private Label by Category 2005-2010Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010Table 10 Forecast Sales of Consumer Health by Category: Value 2010-2015Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015APPENDIXOTC Registration and ClassificationPackaging and LabellingDistributionVitamins and Dietary Supplements Registration and ClassificationAdvertisingDistributionSelf-medication/Self-care and Preventative MedicineSwitchesSummary 1 OTC Healthcare Switches 2008-2010DEFINITIONSSummary 2 Research SourcesConsumer Health in Slovenia - Company ProfilesFidimed doo in Consumer Health (Slovenia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUND
  • 3. PRODUCTIONCOMPETITIVE POSITIONINGSummary 5 Fidimed doo: Competitive Position 2010Galex dd in Consumer Health (Slovenia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 7 Galex dd: Competitive Position 2010Krka dd Novo Mesto in Consumer Health (Slovenia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Krka dd Novo Mesto: Competitive Position 2010Medis doo in Consumer Health (Slovenia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 13 Medis doo: Competitive Position 2010Adult Mouth Care in Slovenia - Category AnalysisHEADLINESTRENDSWhile the sluggish economy did not stop Slovenians from spending in certain areas of OTC healthcare,mouth care is one area where consumers have turned away from buying specialist products and foundthat they can rely on retail brands, which offer a range of lower-priced and more easily accessibleproducts to treat mouth discomfort.SWITCHESCOMPETITIVE LANDSCAPEGlaxoSmithKlines recent acquisition of Biotene, the leading brand in OTC mouth care in Slovenia, hasgiven the company the leading position of 40% value share. The company also offers Parodontax. The2009 purchase also means that Laclede is no longer a player in this category. Ranked second for 2010was Slovenian-based company Krka dd Novo Mesto, which retained 9% value share through sales of itsDaktarin oral gel 2%.PROSPECTSSlovenia is experiencing significant growth in both an ageing population as well as a boom in theamount of live births. The shifting demographics of the country means that adult mouth care willcontinue to take low priority, with few consumers inclined to self medicate with OTC remedies. As aresult, adult mouth care can expect to experience a 2% constant value CAGR over the forecast period,down to EUR130, 000 by 2015.CATEGORY DATATable 12 Sales of Adult Mouth Care: Value 2005-2010Table 13 Sales of Adult Mouth Care: % Value Growth 2005-2010
  • 4. Table 14 Adult Mouth Care Company Shares 2006-2010Table 15 Adult Mouth Care Brand Shares 2007-2010Table 16 Forecast Sales of Adult Mouth Care: Value 2010-2015Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2010-2015Analgesics in Slovenia - Category AnalysisHEADLINESTRENDSBayer Aspirin continued to dominate aspirin in Slovenia, the only country where it has no directcompetition.SWITCHESCOMPETITIVE LANDSCAPEGlobal brand owner Novartis AG dominated analgesics with 41% share in retail value terms, largelythrough local player Lek Pharmaceutical, due to the success of its Lekadol brand as well as itsdominance in topical analgesics, wherein it offers Voltaren, Venoruton, Venitan and Ketonal creamsand gels. Ranked second with 31% value share was Bayer AG, which drew in customers with its Aspirinbrands as well as Saridon combination paracetamol product.PROSPECTSAnalgesics is predicted to witness overall constant value growth of 19% over the forecast period toreach EUR13 million by 2015.CATEGORY DATATable 18 Sales of Analgesics by Category: Value 2005-2010Table 19 Sales of Analgesics by Category: % Value Growth 2005-2010Table 20 Analgesics Company Shares 2006-2010Table 21 Analgesics Brand Shares 2007-2010Table 22 Forecast Sales of Analgesics by Category: Value 2010-2015Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2010-2015Calming and Sleeping in Slovenia - Category AnalysisHEADLINESTRENDSWith the ever faster pace of life in Slovenia, consumers are seeking more forms of products in moreareas to aid in calming and sleeping and advertisements coupled with public education efforts havemade Slovenian shoppers more empowered than ever to self-medicate in this category. Nearly all ofthe brands available are herbal/traditional and as such are non-habit forming and less risky thanprescription remedies.SWITCHESCOMPETITIVE LANDSCAPELek Pharmaceuticals continued to dominate the category in 2010 with the continued success of itsPersen and Sanosan products. The company recorded 83% value share in 2010, which was marginallylower than 2009. No other players generated a notable share of the category.PROSPECTSOver the forecast period, calming and sleeping is expected to see overall constant value growth of 14%and a 3% CAGR to reach EUR310, 000 by 2015. While this category will continue to see expansion, itwill be tempered by competition from beverage products such as herbal teas which can be bothmedicinal and non-medicinal.CATEGORY DATATable 24 Sales of Calming and Sleeping: Value 2005-2010Table 25 Sales of Calming and Sleeping: % Value Growth 2005-2010
  • 5. Table 26 Calming and Sleeping Company Shares 2006-2010Table 27 Calming and Sleeping Brand Shares 2007-2010Table 28 Forecast Sales of Calming and Sleeping: Value 2010-2015Table 29 Forecast Sales of Calming and Sleeping: % Value Growth 2010-2015Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia - Category AnalysisHEADLINESTRENDSSlovenian consumers are growing ever more health-conscious and wary of standard medications andtheir effects. While recent reports show that as much as 50% of the population takes some form ofmedication every day. These reports also point to a growing attraction to vitamins andherbal/traditional remedies to cure common ailments. These remedies are not only considered less-deleterious to ones health, but are often more easily accessible. In the area of OTC cough, cold, andallergy remedies, these trends lead consumers to reach for many of the combination products, whichare generally fortified with vitamin C, as well as herbal/traditional remedies to aid in relieving relatedsymptoms such as decongestion and sore throat.SWITCHESCOMPETITIVE LANDSCAPEKrka dd. Novo Mesto led sales in 2010 with 31% value share. While its share marginally decreased, itheld on to its dominance owing to good coverage throughout the segments and the strength of itspopular Cold 3 Daleron combination product and competitively-priced Letizen S antihistaminemedication. Lek Pharmaceuticals was ranked second with 25% value share. Though its success can besomewhat attributed to other brands such as Angal pharyngeal preparation and Flonisan Santihistamine, the companys Lekadol combination products were aggressively marketed during theyear and gained the most amongst consumers. Above all, Lek’s brands have succeeded on the strengthof well-marketed products with a consistent visual identity.PROSPECTSOver the forecast period, cough, cold, and allergy (hay fever) remedies is expected to see overallconstant value growth of 34% to reach EUR21 million by 2015.CATEGORY DATATable 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010Table 32 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares 2006-2010Table 33 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares 2007-2010Table 34 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015Table 35 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth2010-2015Digestive Remedies in Slovenia - Category AnalysisHEADLINESTRENDSAs consumer health is becoming increasingly awash with new foods and faster food items, theshopping public reaches for these generally lower-cost items to explore their novelty and takeadvantage of their convenience. While these items can often seem good alternatives to freshly-prepared food, these cheaply made and low-nutrition products often have the unfortunate side effectof causing digestive ailments.SWITCHES
  • 6. COMPETITIVE LANDSCAPEBayer Pharma doo continued to dominate digestive remedies in 2010 with 37% value share. Thecompany produces the two most popular antacids present and faces little competition from its twocompetitors in this segment, namely fourth ranked player Lek Pharmaceuticals and fifth positionedKrka dd Novo Mesto.PROSPECTSDietary concerns will continue to drive growth of digestive remedies over the forecast period. Thecategory is expected to see overall constant value growth of 12% and a 2% constant value CAGR todisplay sales of EUR4.7 million by 2015.CATEGORY DATATable 36 Sales of Digestive Remedies by Category: Value 2005-2010Table 37 Sales of Digestive Remedies by Category: % Value Growth 2005-2010Table 38 Digestive Remedies Company Shares 2006-2010Table 39 Digestive Remedies Brand Shares 2007-2010Table 40 Forecast Sales of Digestive Remedies by Category: Value 2010-2015Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2010-2015Ear Care in Slovenia - Category AnalysisTRENDSEar care sales in Slovenia remained negligible in 2010.Eye Care in Slovenia - Category AnalysisHEADLINESTRENDSSlovenias population of senior citizens continues to grow, and as that number grows, so too does thenumber of people suffering from the discomfort of dry and ageing eyes. Products present in eye caretarget this group with the latest innovations in safe and effective eye care, as does the number ofpeople working at desks in front of computers.SWITCHESCOMPETITIVE LANDSCAPEEye care in Slovenia is completely dominated by global players. The overall leader, Pfizer, experiencedvalue growth of five percentage points higher in 2010 compared to 2009 to control 38% value share,due to the growing popularity of its Visine products.PROSPECTSSenior eye care concerns as well as growing consumer awareness of eye problems caused by extendedcomputer usage will contribute to 19% overall constant value growth over the forecast period,resulting in a CAGR of 4%.CATEGORY DATATable 42 Sales of Eye Care by Category: Value 2005-2010Table 43 Sales of Eye Care by Category: % Value Growth 2005-2010Table 44 Standard Eye Care by Type: % Value Breakdown 2007-2010Table 45 Eye Care Company Shares 2006-2010Table 46 Eye Care Brand Shares 2007-2010Table 47 Forecast Sales of Eye Care by Category: Value 2010-2015Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2010-2015Herbal/Traditional Products in Slovenia - Category AnalysisHEADLINESTRENDSOngoing health trends in Slovenia continued to lead consumer demand for products that boast health
  • 7. benefits and/or contain ingredients sourced from nature. This led to an increase in products sold fromthis category. Companies that sell herbal/traditional products place a strong premium on consumereducation and making buyers aware of the benefits of these products.COMPETITIVE LANDSCAPEIsla Moos/Mint from Engelhard Arzneimittel GmbH & Co KG led sales in 2010 accounting for 17% valueshare. The product is an herbal lozenge for cough and sore throats which contains Icelandic moss as itskey ingredient.PROSPECTSHerbal/traditional products is expected to see constant value growth of 33% in retail value terms overthe forecast period to reach EUR6.7 million by 2015.CATEGORY DATATable 49 Sales of Herbal/Traditional Products: Value 2005-2010Table 50 Sales of Herbal/Traditional Products: % Value Growth 2005-2010Table 51 Herbal/Traditional Products Company Shares 2006-2010Table 52 Herbal/Traditional Products Brand Shares 2007-2010Table 53 Forecast Sales of Herbal/Traditional Products: Value 2010-2015Table 54 Forecast Sales of Herbal/Traditional Products: % Value Growth 2010-2015Medicated Skin Care in Slovenia - Category AnalysisHEADLINESTRENDSThe number of live births in 2009 in Slovenia was a full 20% higher than the number in 2000, and thenumber steadily grew over the past three years. Favourable government initiatives such as paid leaveand new government-run nurseries created conditions in which child births have flourished in thenation, and with new babies comes an increased popular demand for infant and child-friendlyproducts. In medicated skin care, this manifested in positive growth for nappy (diaper) rashtreatments.SWITCHESCOMPETITIVE LANDSCAPENovartis AG leads sales in medicated skin care with 22% value share in 2010; this was due to thedominance of its Lamisil antifungal products, Modolex haemorrhoid treatment, and Fenistil topicalallergy cream. Bayer was in a close second place, with 20.32% of the market share in retail value terms,due to its wide range of Canesten antifungal creams.PROSPECTSOver the forecast period, the most significant retail value growth is expected from nappy (diaper) rashtreatments owing to the ongoing baby boom in Slovenia. This segment is expected to see overall 9%constant value growth over the forecast period to reach EUR230, 000 by 2015.CATEGORY DATATable 55 Sales of Medicated Skin Care by Category: Value 2005-2010Table 56 Sales of Medicated Skin Care by Category: % Value Growth 2005-2010Table 57 Medicated Skin Care Company Shares by Value 2006-2010Table 58 Medicated Skin Care Brand Shares 2007-2010Table 59 Hair Loss Treatments Brand Shares 2007-2010Table 60 Forecast Sales of Medicated Skin Care by Category: Value 2010-2015Table 61 Forecast Sales of Medicated Skin Care by Category: % Value Growth 2010-2015NRT Smoking Cessation Aids in Slovenia - Category AnalysisHEADLINES
  • 8. TRENDSAfter the first few years of fairly positive growth following the August 2007 institution of Slovenias banon smoking in indoor public places and work places, a law which also raised the legal smoking age from15 to 18 and required that all tobacco products by stamped with anti-smoking labels, the number ofsmokers in Slovenia decreased and does not appear to be falling any further. According to healthofficials, while there are private resources such as NRT smoking cessation aids, support groups, andanti-smoking hotlines to aid someone once they decide to stop smoking, the government has donelittle to contribute to the effort and has failed to institute the necessary “push” factors, such as hightaxes on tobacco products. Without more government support for anti-smoking and smokingprevention efforts, it seems unlikely that the smoking rate will decrease much more than current rates.SWITCHESCOMPETITIVE LANDSCAPEGlobally owned by Johnson & Johnsons, Nicorette was the only and leading brand in Slovenia in 2009.No other local or major international brands like Nicotinell had entered and it was unlikely that privatelabel brands would thrive due to the small size of the potential consumer audience.PROSPECTSOver the forecast period, NRT smoking cessation aids is expected to see overall constant value growthof 2% to reach EUR340, 000 by 2015.CATEGORY INDICATORSTable 62 Number of Smokers by Gender 2005-2010CATEGORY DATATable 63 Sales of NRT Smoking Cessation Aids by Category: Value 2005-2010Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2005-2010Table 65 NRT Gum Flavours: % Value Breakdown 2006-2010Table 66 NRT Smoking Cessation Aids Company Shares 2006-2010Table 67 NRT Smoking Cessation Aids Brand Shares 2007-2010Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015Sports Nutrition in Slovenia - Category AnalysisHEADLINESTRENDSOn the heels of momentous Slovenian participation in both the winter Olympics and the Soccer WorldCup, Slovenian sports and athletes have been in the public eye and with that a new focus on activelives and athletic bodies. This focus spurred on current value growth of 2% in 2010.COMPETITIVE LANDSCAPEAll Stars Fitness Products GmbH (All Stars brand) held on to the leading position in sports nutrition in2010, with 38% value share. The company has extensive distribution and it offers a wide range ofproducts and flavours.PROSPECTSContrary to last years forecast, 2010 numbers show sports nutrition contracting over the forecastperiod. Sports nutrition is a highly niche area that does not appear to be poised to take hold in the areaof mainstream consumer health. With so many other categories competing for consumer attention, itseems likely that sports nutrition will be left behind. In addition, many sports products run contrary togeneral health and nutrition trends that value products sourced from natural ingredients.CATEGORY DATASummary 14 Sports Nutrition: Brand Ranking By Format 2010Table 70 Sales of Sports Nutrition: Value 2005-2010
  • 9. Table 71 Sales of Sports Nutrition: % Value Growth 2005-2010Table 72 Sports Nutrition By Format: % Value Breakdown 2007-2010Table 73 Sports Nutrition Company Shares 2006-2010Table 74 Sports Nutrition Brand Shares 2007-2010Table 75 Forecast Sales of Sports Nutrition: Value 2010-2015Table 76 Forecast Sales of Sports Nutrition: % Value Growth 2010-2015Vitamins and Dietary Supplements in Slovenia - Category AnalysisHEADLINESTRENDSAmongst the Slovenian public within overall consumer health, the trend has been towards natural andnutritional products not only to remedy ailments but to promote overall health. Recent changes in thetypical Slovenian diet and lifestyle mean that consumers are looking for ways to counterbalance theeffects of sometimes less than healthy diets, lack of exercise, and the impacts of environmental stress.To this end, consumers seek out all sorts of products that boast plant or herbal content or vitaminfortification.VITAMINSDIETARY SUPPLEMENTSCOMPETITIVE LANDSCAPEKrka dd Novo Mesto continued to dominate vitamins and dietary supplements with 21% value share;the company is responsible for popular brands however, this category is a fractured battleground asmore and more highly competitive domestic and global players enter.PROSPECTSAreas such as probiotics, special dietary supplement formulations, multivitamin-products targetingmore specially-defined demographics, and “beautyceutical” brands can expect to see more growth andchange over the forecast period. This category as a whole is predicted to witness a 4% constant valueCAGR or 19% overall growth to reach EUR13.7 million by 2015. While last years report predicted only1% CAGR, there have been a number of notable shakeups and changes in the category in 2010, whichcaused the forecast to increase expectations for the forecast period outlook.CATEGORY DATATable 77 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010Table 78 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010Table 79 Dietary Supplements by Positioning 2006-2010Table 80 Vitamins and Dietary Supplements Company Shares 2006-2010Table 81 Vitamins and Dietary Supplements Brand Shares 2007-2010Table 82 Vitamins Brand Shares 2007-2010Table 83 Dietary Supplements Brand Shares 2007-2010Table 84 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015Table 85 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015Weight Management in Slovenia - Category AnalysisHEADLINESTRENDSAccording to a recent report from CINDI Slovenia, a project of the World Health Organization, 15% ofadult Slovenians are overweight, and an even higher percentage of young people aged 6 to 19 arejudged to be overweight. In addition, a recent study of 15 year-old girls found that 20% of them hadbeen or were on a diet. These conditions provided fertile ground for growth in weight management in2010. The category displayed a 10% increase, to reach EUR5.1 million.
  • 10. COMPETITIVE LANDSCAPEHerbalife Ltd dominates sales of weight management, accounting for 57% share of total sales in 2010.The company operates through direct selling and consumers respond well to discussing theirrequirements directly with its sales team and from being given specific recommendations.PROSPECTSOver the forecast period, weight management is predicted to see a 6% constant value CAGR and 35%growth to reach EUR6.8 million by 2015. This growth will be driven by a 30% constant value boost inmeal replacement slimming as other brands rush in to fill the vacuum left by Slim Fast and Bicentury.CATEGORY DATATable 86 Sales of Weight Management by Category: Value 2005-2010Table 87 Sales of Weight Management by Category: % Value Growth 2005-2010Table 88 Weight Management Company Shares 2006-2010Table 89 Weight Management Brand Shares 2007-2010Table 90 Forecast Sales of Weight Management by Category: Value 2010-2015Table 91 Forecast Sales of Weight Management by Category: % Value Growth 2010-2015Wound Care in Slovenia - Category AnalysisHEADLINESTRENDSThe amount of live births in 2009 was a full 20% higher than the number in 2000. The number of smallchildren in the populace has had a positive effect on sales of wound care items, particularly stickingplasters.COMPETITIVE LANDSCAPEBeiersdorfs Hansaplast led wound care in 2010 with 54% value share. The company benefits fromprominent brand displays in chemists/pharmacies, and are some of the only products generallyavailable for self-service in chemists/pharmacies. Hansaplast also markets the most extensive line ofwound care products in the country.PROSPECTSWound care is predicted to show continued growth over the forecast period as it benefits from thenational baby boom. Over the forecast period, wound care is expected to see 22% growth in constantvalue terms and 4% CAGR to reach EUR450, 000 by 2015.CATEGORY DATATable 92 Sales of Wound Care by Category: Value 2005-2010Table 93 Sales of Wound Care by Category: % Value Growth 2005-2010Table 94 Wound Care Company Shares 2006-2010Table 95 Wound Care Brand Shares 2007-2010Table 96 Forecast Sales of Wound Care by Category: Value 2010-2015Table 97 Forecast Sales of Wound Care by Category: % Value Growth 2010-2015Related Research Reports:  Consumer Health in Serbia  Consumer Health in Spain
  • 11. About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depth marketresearch studies & analysis of over 5000 micro markets. We provide 24/7 online and offline support toour customers. Get in touch with us for your needs of market research reports.Follow us on Twitter: http://twitter.com/marketsreportsContact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comVisit our Market Research Blog

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