Your SlideShare is downloading. ×

Consumer Foodservice in China

208
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
208
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Consumer Foodservice in ChinaReport Details:Published:August 2012No. of Pages:Price: Single User License – US$1900Discover the latest market trends and uncover sources of future market growth for the ConsumerFoodservice industry in China with research from Euromonitors team of in-country analysts.The Consumer Foodservice in China market research report includes:•Analysis of key supply-side and demand trends•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Consumer Foodservice in China?•What are the major brands in China?•How are economic or demographic factors impacting the foodservice industry in #Country»?•How are multinational and local operators expanding in #Country»?•How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYDynamic growth supported by rising disposable income levelsConsumer foodservice saw dynamic growth for the review period as a whole, with thisunderpinned by a number of factors but particularly by rising income levels. China’s strongeconomic growth during the review period resulted in an increasingly affluent consumer base. Inaddition, ongoing urbanisation not only offered consumers greater access to consumerfoodservice but also resulted in busier lifestyles. This boosted demand for convenience and thusalso for consumer foodservice.Young consumers attracted by western lifestylesTeenagers and consumers in their 20s and 30s were particularly important to the growth ofconsumer foodservice during the review period. These consumers are increasingly affluent andaspirational, while also being increasingly interested in western lifestyles. They increasingly shiftedfrom independent Asian full-service restaurants, fast food and street stalls/kiosks operatorstowards fashionable multinational chains and concepts. Pizza consumer foodservice notably saw
  • 2. strong growth as a result of these consumers, as did specialist coffee shops, chicken fast food andbars/pubs.Yum! Restaurants benefits from early investmentYum! Restaurants was the clear leader in consumer foodservice in 2010, with the companybenefiting from its early entry and rapid expansion in the country. The company’s KFC and PizzaHut brands were both within the top five by 2010 and benefited from strong brand awareness andextensive networks. The company notably expanded into second and third tier cities towards theend of the review period. McDonald’s ranked second and had its strongest presence in first tiercities, while the leading domestic player is Ting Hsin in third place with its Dicos chicken fast foodchain.Independents continue to dominateSales continued to be highly fragmented at the end of the review period, however, withindependent operators accounting for close to 99% of outlet volume in 2010. Independent salesare dominated by Asian full-service restaurants and fast food operators. Consumer foodservice isan attractive proposition for entrepreneurs in China, with these channels continuing to seenumerous new entrants in 2010. However, chains gained share in the year, with leading playerssuch as Yum! Restaurants and Hua Lai Shi keen to expand rapidly across the country.Strong growth for leading chains in forecast periodWhile independent operators will continue to dominate throughout the forecast period, there isexpected to be dynamic growth for chains. Both Yum! Restaurants and McDonald’s announcedambitious expansion plans for the forecast period, while domestic leaders are also keen to expandtheir networks. Chinese consumers will also fuel strong growth in consumer foodservice during theforecast period, with rising disposable income levels encouraging a strong growth in expenditure inthis area. In addition to buying meals via consumer foodservice, the channel will also beincreasingly used for indulgent treats and hot drinks, with ice cream fast food and specialist coffeeshops set to see particularly strong growth.Get your copy of this report @http://www.reportsnreports.com/reports/191891-consumer-foodservice-in-china.htmlMajor points covered in Table of Contents of this report includeTable of ContentsConsumer Foodservice in China - Industry OverviewEXECUTIVE SUMMARYDynamic growth supported by rising disposable income levelsYoung consumers attracted by western lifestylesYum! Restaurants benefits from early investmentIndependents continue to dominateStrong growth for leading chains in forecast periodKEY TRENDS AND DEVELOPMENTSRicher and busier consumers turn to consumer foodservice more regularlyConsumers increasingly concerned by food safetyPost-80s consumers drive growth for westernised concepts
  • 3. Multinationals shift focus to lower tier citiesDomestic players push for a national brand profileCITY KEY TRENDS AND DEVELOPMENTSGuangzhouMARKET DATATable 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010Table 5 Consumer Foodservice by Food Vs Drinks Split 2010Table 6 Sales in Consumer Foodservice by Location 2005-2010Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010Table 8 Chained Consumer Foodservice Company Shares 2006-2010Table 9 Chained Consumer Foodservice Brand Shares 2007-2010Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth2010-2015APPENDIXNational Consumer ExpenditureTable 12 Consumer Expenditure on Consumer Foodservice 2004-2009Operating environmentDEFINITIONSSummary 1 Research SourcesConsumer Foodservice in China - Company ProfilesAjisen (China) Holdings Ltd in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 4 Ajisen (China) Holdings Ltd: Competitive Position 2010Country Style Cooking Restaurant Chain Co Ltd in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 7 Country Style Cooking Restaurant Chain Co Ltd: Competitive Position 2010Inner Mongolia Xiao Wei Yang Chained Food Service Co Ltd in Consumer Foodservice(China)STRATEGIC DIRECTIONKEY FACTS
  • 4. COMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 9 Inner Mongolia Xiao Wei Yang Chained Food Service Co Ltd: Competitive Position2010Little Sheep Group Limited in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 12 Little Sheep Group Limited: Competitive Position 2010McDonalds China Development Co Ltd in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 14 McDonalds China Development Co Ltd: Competitive Position 2010Starbucks (China) Co Ltd in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 16 Starbucks (China) Co Ltd: Competitive Position 2010Suzhou Dio Food Service Management Co Ltd in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 18 Suzhou Dio Food Service Management Co Ltd: Competitive Position 2010Ting Hsin International Group in Consumer Foodservice (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 20 Ting Hsin International Group: Competitive Position 2010Yum! Restaurants China in Consumer Foodservice (China)STRATEGIC DIRECTION
  • 5. KEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 22 Yum! Restaurants China: Competitive Position 2010100% Home Delivery/Takeaway in China - Category AnalysisHEADLINESTRENDSGrowth in 100% home delivery/takeaway continued to be driven by dominant player Yum!Restaurants, with this player continuing to expand its Pizza Hut Express chain. The chainbenefited from the opening of an additional 19 outlets, bringing its total to 120. There aremeanwhile only a handful of other 100% home delivery/takeaway outlets present in China, withsmaller players seeing no expansion in the year. Consumer foodservice outlets that offer homedelivery and/or takeaway services also typically offer seating, enabling consumers to eat theirpurchases on-site.COMPETITIVE LANDSCAPEYum! Restaurants is the only significant player in 100% home delivery/takeaway and accountedfor 93% share in value and outlet volume in 2010. This player was a pioneer in 100% homedelivery/takeaway and continued to be responsible for the channel’s expansion in 2010. Thecompany increased outlet volume by 19% in 2010 over the previous year, thus rising by over apercentage point in outlet volume share. This expansion also supported a percentage point growthin value share in the year.PROSPECTSThere is expected to be rapid expansion for Pizza Hut Express in lower tier cities during theforecast period. Yum! Restaurants particularly plans to continue to develop west China, in order tobenefit from economic development in the region. However, the company is expected to expandthroughout the country as consumers in lower tier cities become more affluent and sophisticated intheir tastes. In addition, the company will take advantage of improved infrastructure across thecountry, while also build on synergies offered by its KFC chicken fast food chain. This chainexpanded successfully into lower tier cities during the review period and is likely to be rapidlyfollowed by Pizza Hut Express.CATEGORY DATATable 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-2010Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-2010Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-2010Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions
  • 6. 2010-2015Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value2010-2015Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth2010-2015Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth2010-2015Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice ValueGrowth 2010-2015Cafés/Bars in China - Category AnalysisHEADLINESTRENDSCafés/bars benefited from growing interest among young adults towards the end of the reviewperiod. Mid- and high-income urban consumers in their 20s, 30s and 40s benefited from growingaffluence during the review period and also began to show a growing interest in western culture.These consumers increasing welcomed the concept of socialising over coffee in specialist coffeeshops or over alcoholic drinks in bars/pubs. These consumers were also responsible for aburgeoning coffee culture in the country, with a growing focus on the origins and preparation ofcoffee.COMPETITIVE LANDSCAPEUBC Coffee Food was the leading player in cafés/bars in 2010, with this player accounting for24% of chained value sales. The company’s share is even stronger in GBO terms, reaching 31%as the company’s UBC Café chain is also operated as a franchise by Suzhou Dio Food Service ina number of regions. This chain was a pioneer in Taiwanese-style cafés and enjoys strongnationwide brand awareness. It also benefits from its large network, with 1,100 outlets present infirst tier cities but also in lower tier cities and rural areas.PROSPECTSSocialising in bars/pubs is expected to become increasingly mainstream in China during theforecast period. Young urban consumers are likely to increasingly meet up with friends in theseoutlets after work or in the evenings. This trend will in turn encourage the opening of a growingnumber of bars/pubs in urban areas, supporting a dramatic 13% outlet volume CAGR during theforecast period. With consumers increasingly meeting up with friends for a few hours, the channelis also expected to see the strongest constant value growth during the forecast period, with aCAGR of 15%.CATEGORY DATATable 27 Cafés/Bars by Category: Units/Outlets 2005-2010Table 28 Cafés/Bars by Category: Number of Transactions 2005-2010Table 29 Cafés/Bars by Category: Foodservice Value 2005-2010Table 30 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010Table 31 Cafés/Bars by Category: % Transaction Growth 2005-2010Table 32 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010Table 33 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010
  • 7. Table 34 Brand Shares of Chained Cafés/Bars 2007-2010Table 35 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015Table 36 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-2015Table 37 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015Table 38 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-2015Table 39 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015Table 40 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015Consumer Foodservice by Location in China - Category AnalysisHEADLINESTRENDSThere was rapid growth in the number of shopping malls present in China during the reviewperiod, with an estimated 500 being constructed between 2004 and 2009. These centres are alsoincreasingly combining retailing with leisure and recreational facilities such as cinemas,amusement parks and green areas, thus attracting both tourists and local residents seeking afamily day out. These centres offer strong scope for consumer foodservice expansion and a largesemi-captive consumer base and consequently boosted retail and leisure locations during thereview period, supporting outlet volume growth of 9% and 10% respectively.COMPETITIVE LANDSCAPEMultinationals were particularly active in developing retail and leisure locations during the reviewperiod. Yum! Restaurants is the leading player in both retail and leisure locations, with thecompany keen to ensure a high footfall for its outlets. Pizza Hut has a strong presence in bothretail and leisure locations, while the 100% home delivery/takeaway formats Pizza Hut Expressand Pizza Hut Delivery have a strong and growing presence in retail locations. KFC also has astrong focus on retail locations. McDonald’s also placed a growing emphasis on retail locationsduring the review period, with McCafé also gaining a strong presence in leisure locations in 2010.PROSPECTSThere is expected to be rapid expansion in the availability of retail locations during the forecastperiod, with considerable investment in the construction of shopping malls being seen at the endof the review period. Investors are expected to particularly focus on second and third tier cities,with these set to see a flourishing of four- or five-storey malls offering retailing and consumerfoodservice options. Within first tier cities, a smaller number of mega malls are likely to beconstructed during the forecast period, with these also offering entertainment and recreationfacilities. Investors are keen to capitalise on expected economic growth in China during theforecast period, with shopping set to become an increasingly popular leisure pursuit. As a result ofthis trend, retail locations is expected to see strong growth within consumer foodservice, with anoutlet volume CAGR of 9%. Growth is expected to be particularly strong within specialist coffeeshops, with many consumers keen to stop for coffee and a chat with friends while out shopping.CATEGORY DATATable 41 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010Table 42 Consumer Foodservice Sales by Location: Number of Transactions 2005-2010Table 43 Consumer Foodservice Sales by Location: Foodservice Value 2005-2010Table 44 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010
  • 8. Table 45 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010Table 46 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010Table 47 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010Table 48 Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010Table 49 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-2010Table 50 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010Table 51 Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010Table 52 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2005-2010Table 53 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010Table 54 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-2010Table 55 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010Table 56 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-2010Table 57 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-2010Table 58 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010Table 59 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010Table 60 Consumer Foodservice Sales through Retail: Number of Transactions 2005-2010Table 61 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010Table 62 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-2010Table 63 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-2010Table 64 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010Table 65 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010Table 66 Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010Table 67 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010Table 68 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-2010Table 69 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-2010Table 70 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2005-2010Table 71 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010Table 72 Consumer Foodservice Sales through Travel: Number of Transactions 2005-2010Table 73 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010Table 74 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-2010Table 75 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-2010Table 76 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010Table 77 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015Table 78 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015Table 79 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-2015Table 80 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015Table 81 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015Table 82 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2010-2015Table 83 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015Table 84 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions
  • 9. 2010-2015Table 85 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2010-2015Table 86 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth2010-2015Table 87 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth2010-2015Table 88 Forecast Consumer Foodservice Sales through Standalone: % Foodservice ValueGrowth 2010-2015Table 89 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-2015Table 90 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2010-2015Table 91 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015Table 92 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2010-2015Table 93 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2010-2015Table 94 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth2010-2015Table 95 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-2015Table 96 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2010-2015Table 97 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015Table 98 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2010-2015Table 99 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2010-2015Table 100 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth2010-2015Table 101 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-2015Table 102 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2010-2015Table 103 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2010-2015Table 104 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2010-2015Table 105 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2010-2015Table 106 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth2010-2015Table 107 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-2015Table 108 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2010-2015Table 109 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015
  • 10. Table 110 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2010-2015Table 111 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2010-2015Table 112 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth2010-2015Fast Food in China - Category AnalysisHEADLINESTRENDSFor much of the review period, multinationals mainly focused on first tier cities in China, wheretheir global brands attracted mid- and high-income consumers with an interest in westernlifestyles. However, growing competition in these cities resulted in a growing focus on lower tiercities, particularly from Yum! Restaurants’ KFC. KFC notably introduced lower franchising fees forsecond and third tier cities in 2007, with the chain subsequently expanding more rapidly in thesecities as a result. Simultaneously, domestic players with a lower-priced positioning increasinglyturned their attention to gaining share in first tier cities as they sought to expand. Ting Hsin forexample launched its Dicos and Master Kong Chefs Table chains in first tier cities such as Beijingfrom 2008 onwards. Consequently, fast food saw rising competition in all cities across Chinatowards the end of the review period.COMPETITIVE LANDSCAPEYum! Restaurants was the clear leader in value terms in 2010, with the company accounting for40% chained value share. Owner Yum! Brands increasingly focused on building up sales in Chinaduring the review period, with rapidly rising profits from the country compensating for a slowingperformance in North America. The company’s KFC chain benefits from a number of keystrategies, including the offer of lower franchising fees for second and third tier cities and theintroduction of traditional Chinese dishes such as congee to its menu. The strong appeal of theKFC brand and its well-chosen locations are reflected in the company’s high chained transactionvolume share of 35% in 2010 despite accounting for just 11% of chained outlet volume.PROSPECTSThe leading multinationals are expected to invest heavily in China during the forecast period.McDonald’s notably announced in July 2011 that it planned to open a McDonald’s outlet every dayin China for the next three to four years. The company also announced that it would recruit 50,000employees in China in 2011, including 1,000 management trainees. McDonald’s is keen tocompete more strongly with Yum! Brands in China, believing the country to offer a strong potentialfor continued sales growth. The company is also keen to further develop burger fast food, whichcontinued to lag behind chicken fast food and Asian fast food at the end of the review period.CATEGORY DATATable 113 Fast Food by Category: Units/Outlets 2005-2010Table 114 Fast Food by Category: Number of Transactions 2005-2010Table 115 Fast Food by Category: Foodservice Value 2005-2010Table 116 Fast Food by Category: % Units/Outlets Growth 2005-2010Table 117 Fast Food by Category: % Transaction Growth 2005-2010
  • 11. Table 118 Fast Food by Category: % Foodservice Value Growth 2005-2010Table 119 Sales of Bakery Products Fast Food by Type 2007-2010Table 120 Global Brand Owner Shares of Chained Fast Food 2006-2010Table 121 Brand Shares of Chained Fast Food 2007-2010Table 122 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015Table 123 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015Table 124 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015Table 125 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015Table 126 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015Table 127 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015Full-Service Restaurants in China - Category AnalysisHEADLINESTRENDSFull-service restaurants benefited from China’s economic growth throughout the review period,with players in the channel keen to benefit from consumers’ increasing willingness to spend oneating out. Growth rates dipped slightly in 2009 due to economic uncertainty related to the globaleconomic downturn and deflation. However, China maintained growth in this year and in 2010players of all sizes were more willing to invest in opening new full-service restaurants. The threeleading players in outlet volume all invested in double-digit outlet volume growth in the year, withYum! Restaurants, Little Sheep and Inner Mongolia Xiao Wei Yang opening over 150 outlets intotal. Smaller chains also expanded, with “other” chained full-service restaurants opening 616outlets in 2010 over the previous year. Many independent entrepreneurs also entered, with almost266,000 new independent outlets opening in the year.COMPETITIVE LANDSCAPEFull-service restaurants is highly fragmented, with “others” accounting for close to 100% of outletvolume and 99% share of value sales in 2010. Most outlets are independent Asian full-servicerestaurants, with these generally focused on regional food. Even within chained full-servicerestaurants sales continued to be fragmented at the end of the review period, with the leadingplayers Yum! Restaurants, Little Sheep and Inner Mongolia Xiao Wei Yang accounting for just 4%value share each in 2010. These players benefit from strong brand names Pizza Hut, Little Sheepand Xiao Wei Yang. They also benefit from large outlet networks, with each operating around 500outlet at the end of the review period.PROSPECTSFull-service restaurants could well see consolidation at the start of the forecast period, with leadingplayer Yum! Brands attempting to purchase Little Sheep in 2011. This acquisition would be likelyto result in dynamic growth for the Little Sheep chain, which would benefit from Yum! Brands’ largebudget for advertising and outlet volume expansion. Yum! Brands’ Pizza Hut is also expected tosee dynamic expansion in outlet volume during the forecast period, with the company keen toexpand the chain into lower tier cities across China.CATEGORY DATATable 128 Full-Service Restaurants by Category: Units/Outlets 2005-2010Table 129 Full-Service Restaurants by Category: Number of Transactions 2005-2010
  • 12. Table 130 Full-Service Restaurants by Category: Foodservice Value 2005-2010Table 131 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010Table 132 Full-Service Restaurants by Category: % Transaction Growth 2005-2010Table 133 Full-Service Restaurants by Category: % Foodservice Value Growth 2005-2010Table 134 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010Table 135 Brand Shares of Chained Full-Service Restaurants 2007-2010Table 136 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015Table 137 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015Table 138 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015Table 139 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015Table 140 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015Table 141 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth2010-2015Self-Service Cafeterias in China - Category AnalysisHEADLINESTRENDSOnly a limited number of brands and outlets are present within self-service cafeterias, whichcontinued to be negligible in China at the end of the review period. There are only two chainedplayers present in this channel, namely IKEA and LB Peoples.COMPETITIVE LANDSCAPELB Peoples is the most significant player in self-service cafeterias. This player created thefoodservice concept of a “fast food supermarket” offering Chinese dishes in a self-service format.The chain focuses on offering a fast service and cheap prices, thus mainly targeting young people.This player had over 100 outlets at the end of the review period.PROSPECTSSelf-service cafeterias is expected to remain close to negligible during the forecast period. Mostconsumers prefer Asian to be freshly prepared and served piping hot. They are concerned aboutthe flavour, freshness, temperature and hygiene of food that has been kept warm. Consequently,there are likely to be few new entrants to self-service cafeterias during the forecast period, withplayers instead focusing on more popular and proven consumer foodservice channels.Street Stalls/Kiosks in China - Category AnalysisHEADLINESTRENDSOperators of street stalls/kiosks faced growing challenges towards the end of the review period.There were higher rental costs for most operators as cities became busier. In addition, operatorsfaced growing costs for food and beverage ingredients, fuel and wages. Furthermore, thegovernment sought to impose stricter controls on street stalls/kiosks towards the end of the reviewperiod, especially independent operators, with a growing focus on operators having the correctlicense and meeting safety standards. As a result of these controls, street stalls/kiosks saw only
  • 13. 6% growth in outlet volume in 2010 over the previous year. Growth remained strong due to the lowcost of entering this channel and due to growing demand for consumer foodservice. However,growth would have been considerably stronger in 2010 had conditions for street stalls/kiosksremained similar throughout the review period.COMPETITIVE LANDSCAPEStreet stalls/kiosks is highly fragmented, with independent players accounting for 72% value sharein 2010. Even within chained street stalls/kiosks shares are fragmented, with smaller chains within“others” accounting for 85% of chained value in the year. There are numerous small chainsoperating in one or two Chinese cities, with low entry barriers encouraging entrepreneurs toexpand into a number of street stalls/kiosks. The leading player Shanghai Jack Hut Food &Beverage accounted for 7% chained value share in 2010, benefiting from its large outlet volumeand low pricing. Meanwhile all other significant players accounted for 2% value share or less.PROSPECTSChained players in street stalls/kiosks are expected to focus on expanding into lower tier cities andtowns during the forecast period. This format is already saturated in many locations in first tiercities, with Shanghai and Beijing for example approaching maturity in street stalls/kiosks. InPeople’s Square in Shanghai, there were for example over 20 juice street stalls/kiosks within a500 sq. m area.CATEGORY DATATable 142 Street Stalls/Kiosks: Units/Outlets 2005-2010Table 143 Street Stalls/Kiosks: Number of Transactions 2005-2010Table 144 Street Stalls/Kiosks: Foodservice Value 2005-2010Table 145 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010Table 146 Street Stalls/Kiosks: % Transaction Growth 2005-2010Table 147 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010Table 148 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010Table 149 Brand Shares of Chained Street Stalls/Kiosks 2007-2010Table 150 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015Table 151 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015Table 152 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015Table 153 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015Table 154 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015Table 155 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015Contact: sales@reportsandreports.com for more information.

×