The document is a 66-page market research report by Canadean on the beer market in western China. It provides detailed data, analysis, and insights into market trends, brands, brewers, packaging, distribution channels, pricing, and valuations in the western China beer industry from 2007-2012. Key findings include that beer consumption in western China has grown faster than the national average in recent years, though the market remains the smallest in China. The largest brewers are increasing investments and market share in the region.

1. China Regional West Beer Market Insight 2012
Report Details:
Published:September 2012
No. of Pages: 66
Price: Single User License – US$9970
"Product Synopsis
A detailed market research report on the China West beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China West beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
The western China region is the smallest market for beer in China due to long-term
underdevelopment. However, beer consumption in the region has enjoyed a higher growth rate
than the national average in recent years. The vast rural market has yet to be fully explored in
west China and big brewers invested more than ever in the region.
What are the key drivers behind recent market changes?
The growth is a result of governmental support, improved living conditions and brewers' efforts.
With tourism in west China flourishing, beer consumption has increased, especially in the on-
premise channel. As the profit margin for inexpensive beer is limited and competition is fierce,
many brewers have started to pay more attention to the high-end sector.
What makes this report unique and essential to read?
The China West Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews
with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits

2. This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the China West Beer industry. Data includes volumes from 2007 to
2011, plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for major brewers.
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and
pricing data, including beer consumption by price segment/distribution channel and selected
consumer beer prices, are also included.
Key Market Issues
However, beer consumption in the region has enjoyed a higher growth rate than the national
average in recent years. This is a result of governmental support, improved living conditions and
brewers' efforts.
As the profit margin for inexpensive beer is limited and competition is fierce, many brewers have
started to pay more attention to the high-end sector, as shown by the new brewery in the Yunan
province.
Mergers and acquisitions continue, with further market consolidation expected in 2012
Snow, now commanding a quarter of mainstream volume, is expanding very fast
Lager continues to drive the beer market in the west, in keeping with the other regions of China;
specialty beer has a tiny volume
Key Highlights
The western China region is the smallest market for beer in China due to long-term
underdevelopment. However, beer consumption in the region has enjoyed a higher growth rate
than the national average in recent years.
The future for beer in western China remains optimistic. Per capita consumption is relatively low,
there is a vast rural market yet to be fully explored, and the economic situation is improving.

3. The vast rural market has yet to be fully explored in west China and big brewers invested more
than ever in the region, with the announcement of the plans for new breweries by: China
Resources Snow Breweries and A-BInBev. Furthermore, CRSB and the China Kweichow Moutai
Distillery have announced a joint cooperation agreement to invest in the Guizhou province, and
Tsingtao Beer (WuWei) has announced capacity expansion plans.
CRE remained the leading brewer in the west and increased its share slightly. With Snow gaining
almost 1% share, in 2011.
The collective share of the top five brewers' in west China is 70%"
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Major points covered in Table of Contents of this report include
"Canadean China Regional West Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011

4. Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices, West Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, West Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F

5. Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company History
Company Data
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Breweries Brand Volumes, 2007-2011
CARLSBERG
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Carlsberg Full Brand List, ABV%, Pack Type
Table - Carlsberg China Brand Volumes, 2007-2011
CHONGQING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Chongqing Brewery Full Brand List, ABV%, Pack Type
Table - Chongqing Brewery Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)

6. Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Guangdong Full Brand List, ABV%, Pack Type
Table - Guangdong Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
YUNNAN LANCANGJIANG BREWERY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Yunnan Lancangjiang Full Brand List, ABV%, Pack Type
Table - Yunnan Lancangjiang Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Suntory Full Brand List, ABV%, Pack Type

7. Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
u Beer Co Ltd Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
LANZHOU YELLOW RIVER BEER GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Lanzhou Yellow River Full Brand List, ABV%, Pack Type
Table - Lanzhou Yellow River Beer Group Brand Volumes, 2007-2011
SMALLER BREWERS
Xiliang Beer Co Ltd
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapCanadean China Regional West Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING

8. Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011

9. Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices, West Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, West Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company History
Company Data
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Breweries Brand Volumes, 2007-2011
CARLSBERG

10. Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Carlsberg Full Brand List, ABV%, Pack Type
Table - Carlsberg China Brand Volumes, 2007-2011
CHONGQING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Chongqing Brewery Full Brand List, ABV%, Pack Type
Table - Chongqing Brewery Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Guangdong Full Brand List, ABV%, Pack Type
Table - Guangdong Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
YUNNAN LANCANGJIANG BREWERY
Ownership/Shareholders
Company Data

11. Table - Breweries, Capacity, 000s HL
Table - Yunnan Lancangjiang Full Brand List, ABV%, Pack Type
Table - Yunnan Lancangjiang Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
u Beer Co Ltd Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
LANZHOU YELLOW RIVER BEER GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Lanzhou Yellow River Full Brand List, ABV%, Pack Type
Table - Lanzhou Yellow River Beer Group Brand Volumes, 2007-2011
SMALLER BREWERS
Xiliang Beer Co Ltd
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapCanadean China Regional West Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context

12. MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers

13. PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices, West Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, West Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders

14. Company History
Strategic Information
Company Data
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company History
Company Data
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Breweries Brand Volumes, 2007-2011
CARLSBERG
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Carlsberg Full Brand List, ABV%, Pack Type
Table - Carlsberg China Brand Volumes, 2007-2011
CHONGQING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Chongqing Brewery Full Brand List, ABV%, Pack Type
Table - Chongqing Brewery Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Guangdong Full Brand List, ABV%, Pack Type
Table - Guangdong Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders

15. Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
YUNNAN LANCANGJIANG BREWERY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Yunnan Lancangjiang Full Brand List, ABV%, Pack Type
Table - Yunnan Lancangjiang Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
u Beer Co Ltd Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
LANZHOU YELLOW RIVER BEER GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL

16. Table - Lanzhou Yellow River Full Brand List, ABV%, Pack Type
Table - Lanzhou Yellow River Beer Group Brand Volumes, 2007-2011
SMALLER BREWERS
Xiliang Beer Co Ltd
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map"
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