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China Beer Market Insights 2012


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  • 1. China Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 188Price: Single User License – US$12896Product SynopsisA detailed market research report on the China beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the China beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What makes this report unique and essential to read?The China Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the China Beer industry. Data includes volumes from 2007 to 2011, plusforecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.
  • 2. This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesChinas beer market is dominated by major companies such as CRSB, Tsingtao Brewery Co Ltd,Anheuser-Busch InBev (A-BInBev) and Beijing Yanjing Beer Group Corp (Yanjing).Companies also face competition from counterfeit brands, which generally target lower incomeconsumer groups.Beer producers in China have raised product prices during 2011 as they fight soaring raw materialcosts and low profit margins.Given the countrys preference for high strength baijiu, health and safety issues associated withalcohol are a concern.The PRC government only recently enacted a minimum drinking age and laws that prohibit theconsumption of alcohol among children. In 2006, the government introduced a law that bans thesale of alcoholic beverages to consumers below the age of 18.Key HighlightsThe top four companies in Chinas beer sector are consolidating by acquiring smaller firms to gainmarket share and access to lower-tier cities in China.The consolidation of the industry continues, with a growing number of significant mergers andacquisitions involving increased investment by leading brewers in the market.More local brewers are entering the premium segment and the trend for major Chinese breweriesis to push into the premium beer market.Retail prices have increased in 2011 due to the continuing rise of costs, and competition is fiercer.Most sales of imported beer are on-premise and so this increase in imports was driven by theimproved performance of on-premise channels.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket Environment
  • 3. The Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationBrandsTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityIndustry StructureChart - Leading Brewers/Importers, 2011Market StructureBrewersPackaging
  • 4. Chart - Consumption by Pack Material/Type, 2011Packaging TrendsChannel AnalysisChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011Table 3.8.B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012Table 3.10.1 - Selected Consumer Beer Prices, North Region: Off-Premise, 2010-2012Table 3.10.1 - Selected Consumer Beer Prices, South Region: Off-Premise, 2010-2012Table B.3.10.1 - Selected Consumer Beer Prices, West Region: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices, South Region: On-Premise, 2010-2012Table B.3.10.2 - Selected Consumer Beer Prices, West Region: On-Premise, 2010-2012Table 3.11 - Beer Consumption by Province/Region, 2007-2011Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011
  • 5. Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesANHEUSER-BUSCH INBEV CHINA CO LTDHENAN AOKE GROUPASAHIASIA BREWERY INCCARLSBERGCHONGQING BREWERY GROUPCRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)GINSBER BEER CO LTDGUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)HEINEKEN ASIA PACIFIC BREWERIES LIMITEDHENAN JINXING BEER GROUP COMPANYKIRIN CHINA CO LTDHEBEI LANBEI ALCOHOL CO LTDYUNNAN LANCANGJIANG BREWERYSHANDONG NEW IMMENSE BREWERYSAN MIGUELSUNTORYTSINGTAO BREWERY CO LTDHENAN WEIXUE BEER GROUPXUANHUA ZHONGLOU BREWERYBEIJING YANJING BREWERY GROUPLANZHOU YELLOW RIVER BEER GROUPZHUJIANG BEER GROUP COMPANYJIANGSU DAFUHAO BREWERIES CO LTDSmall BrewersDalian Daxue BreweryTianjin Derong Trading Co LtdGuangdong Shaoguan Huoli BreweryJiangxi Jiujiang Brewery
  • 6. Shandong Longkou Milk Way BreweryMontrose Food and Wine CompanyNanjie Village Brewery Co LtdShijiazhuang Sanjiu Brewery Co LtdXiliang Beer Co LtdContact: for more information.