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Children's Publishing Market Forecast 2013
 

Children's Publishing Market Forecast 2013

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    Children's Publishing Market Forecast 2013 Children's Publishing Market Forecast 2013 Document Transcript

    • Childrens Publishing Market Forecast 2013Report Details:Published:September 2012No. of Pages: 196Price: Single User License – US$3250Now in its seventh edition, Children’s Publishing Market Forecast 2013 adds even more value as acritical research tool by exploring a much-discussed but little-understood side of the market:children’s e-books. In a pair of nationally representative surveys administered in February andAugust in 2012 that you just can’t get anywhere else, Simba answers the pressing questionspertaining to this segment: What percentage of adults buy children’s and YA books, and in whatformat are they buying them? How do e-book buyers and iPad owners view the intersectionbetween children and reading, and what extent do they buy digital children’s books? And finally,how many are buying children’s and YA print and e-books to read for themselves?With more than three decades worth of wisdom pertaining to the children’s and YA market, Simbaexamines the market for children’s books segment by segment, from youngsters to tweens toteens, as well as an in-depth look at format trends. In addition, Children’s Publishing MarketForecast 2013 provides high-quality, unbiased market intelligence on the publishing houses andthe entire retail landscape, from independent bookstores to online outlets to big box stores.This exclusive statistics and analysis in this report include:•Proprietary data on children’s e-book adoption levels, as well as exclusive e-book user and iPad owner trend data.•Analysis of the bestselling children’s books drawn from the USA Today, Publishers Weekly and New York Times lists, with breakdowns of top-performing titles, authors, imprints and a comprehensive category ranking of which books are selling and which are not.•Exhaustive demographic review of adult buyers of children’s/YA books•Multi-year results from Simba’s surveys of independent retailers across the country, which rate different books and genres as well as profiling buyer and retail trends.•Category trends for 15 major juvenile categories with five or more years of data.•Projections on the children’s/YA market size through 2014Children’s Publishing Market Forecast 2013 also includes profiles of bestseller performance andfinancial estimates for companies such as Candlewick Press, Hachette Book Group,HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic andSimon & Schuster.
    • This report is the tool to truly understand where the children’s/YA book market truly stands intoday’s world of shifting consumer tastes and increased digital book adoption, as well asunderstanding trends affecting the industry, sizing up the competition, reviewing potential partneror acquisition profiles, benchmarking performance, planning short- and long-term growthstrategies, and anticipating what comes next.Children’s Publishing Market Forecast 2013 is essential for book and e-book retailers, publishingexecutives, M&A advisors, market analysts, and industry consultants who need to understand thebusiness strategies driving the children’s and YA trade book publishing industry.The primary author of each of the past seven editions of this report is Simba senior trade bookanalyst Michael Norris, who has been tapped by the New York Times, The Washington Post, USAToday and other publications to discuss industry trends and digital issues in the adult andchildrens publishing markets. Get this firsthand intelligence at your fingertips to understand buyerhabits, the significance of series, and the e-book adoption history of the children’s/YA markettoday.Get your copy of this report @http://www.reportsnreports.com/reports/195659-childrens-publishing-market-forecast-2013.htmlMajor points covered in Table of Contents of this report includeTable of ContentsMethodologyExecutive SummaryChapter 1: Overview of the U.S. Children’s/YA Book Market and Buyer DemographicsIntroductionWho Are the Buyers?Children’s Book Buyer DemographicsGender—Table 1.10Race—Table 1.11 16Age Bracket—Table 1.12Education Level—Table 1.13Household Income—Table 1.14Employment Status—Table 1.15Region—Table 1.16 18Kind of Residence—Table 1.17Marital Status—Table 1.18Number of Children in Household—Table 1.19Age of Children in Household—Table 1.20 19Vertical Demographic Overview—Table 1.21
    • Table 1.1: How Common are the Following Children’s/YA Book Buyers?Table 1.2: When Parent(s) or Adults are Buying a Children’s/YA Book, who is it usually?Table 1.3: Overview of Book Purchasing Population (U.S. Adults), Adults Who Have PurchasedChildren’s BooksTable 1.4: Overview of Book Purchasing Population (U.S. Adults), Adults with Children inHousehold Who Have Purchased Children’s BooksTable 1.5: Overview of Book Purchasing Population (U.S. Adults), Women with Children inHousehold Who Have Purchased Children’s BooksTable 1.6: Overview of Book Purchasing Population (U.S. Adults): Men with Children in HouseholdWho Have Purchased Children’s BooksTable 1.7: Overview of Book Purchasing Population (U.S. Adults), Grandparents Who HavePurchased Children’s BooksTable 1.8: Overview of Book Purchasing Population (U.S. Adults), Grandmothers Who HavePurchased Children’s BooksTable 1.9: Overview of Book Purchasing Population (U.S. Adults), Grandfathers Who HavePurchased Children’s BooksTable 1.10: Describe the Gender Mix of Children’s/YA Book Buyers at Your StoreTable 1.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by RaceTable 1.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by AgeBracketTable 1.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by EducationLevelTable 1.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by HouseholdIncomeTable 1.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byEmployment StatusTable 1.16: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by RegionTable 1.17: Overview of Book Purchasing Population (U.S. Adults): Children’s Book Buyers byKind of ResidenceTable 1.18: Overview of Book Purchasing Population (U.S. Adults): Book/Children’s Consumersby Marital StatusTable 1.19: Overview of Book Purchasing Population (U.S. Adults): Children’s Book Buyers byHousehold Children PopulationTable 1.20: Overview of Book Purchasing Population (U.S. Adults): Book Consumers by Age ofChildren in HouseholdTable 1.21: Children’s Book Buyers: Key Statistics and DemographicsChapter 2: Trends in Children’s/YA Book PublishingIntroductionChildren’s/YA Business vs. Adult Trade: Revenue TrendsChildren and Young Adults Are Reading LessTrends in Children’s/YA E-Book Adoption
    • The Value of SeriesSuccess Still ConsolidatedTrade Paperback Still The Leading FormatTV and Movie Tie-Ins Becoming More ImportantRetailer and ‘Intermediaries’ Relationships and Influence ChangingTeen Book Market Cooling Slightly; Tween Books RiseTable 2.1: Growth Trends in Juvenile Trade, Adult Trade and E-BooksTable 2.2: Bookstores Compare the First-Half Performances of Adult Trade and Juvenile, 2012 vs.2011Table 2.3: 4th Graders (9-10-year-olds) Reading habits (2002-2011)Table 2.4: 8th Graders (13-14-year-olds) Reading habits (2002-2011)Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Group(2010-2012)Table 2.6: Print and Digital Children’s Book Purchases (February 2012)Table 2.7: Opinions on Children, Reading and Technology (February 2012)Table 2.8: Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPadOwners) Any Agree, 2012Table 2.9: Print and Digital Children’s Book Purchases: All Adults (August 2012)Table 2.10: Print and Digital Children’s Book Purchases: iPad Owners and E-Book Users (August2012)Table 2.11: Why Did you Buy a Children’s YA/Print Book? (August 2012)Table 2.12: Digital: Why Did You Buy A Children’s/YA Digital Title? (August 2012)Table 2.13: NYT/USA Today Children’s Bestsellers, July 2008-June 2009Table 2.14: NYT/USA Today Children’s Bestsellers, July 2009-June 2010Table 2.15: NYT/USA Today Children’s Bestsellers, July 2010-June 2011Table 2.16: Top NYT/USA Today Children’s Bestsellers, July 2011-June 2012Table 2.17: Average Bestselling Titles per Author (2008-2012)Table 2.18: What Format of Children’s/YA Has Been a Particular Strong Performer in the First Halfof 2008-2012?Table 2.19: Top Ten Trade Categories (2007-2011)Table 2.20: How Would you Rate the Following Formats of Children’s Books in Terms of HowThey Sell?Table 2.21: Children’s Titles by Age Range on Weekly Bestseller Lists (NYT, USA Today)Table 2.22: When Looking at Children’s and Young Adult Titles Separately, How Would You SayYour Business is Trending?Chapter 3: Leading Authors, Books and ImprintsIntroductionNew York Times Series BestsellersUSA Today BestsellersBestselling Books, Authors, Imprints and CategoriesComposite Analysis of USA Today and New York Times Lists
    • New TitlesBestselling AuthorsLeading ImprintsComparing Parent Publishers: Total Bestsellers and Weeks per TitleTable 3.1: No. of New Children’s/YA Titles Appearing on NYT & USA Today Bestseller Lists, July2006-June 2012Table 3.2: Top 20 New York Times Series, July 2011-June 2012Table 3.3: Top 20 New York Times Series Authors, July 2011-June 2012Table 3.4: Top 20 New York Times Series Imprints, July 2011-June 2012Table 3.5: Top 20 USA Today Bestsellers, July 2011-June 2012Table 3.6: Top 20 USA Today Authors, July 2011-June 2012Table 3.7: Top 20 USA Today Imprints, July 2011-June 2012Table 3.8: Top 20 NYT & USA Today Bestsellers, July 2011-June 2012Table 3.9: Top 20 NYT & USA Today Authors, July 2011-June 2012Table 3.10: Top 20 NYT & USA Today Imprints, July 2011-June 2012Table 3.11: Leading Children’s Book Publishers, Two-Year ComparisonJuly 2010-June 2012Table 3.12: Comparison of Publishers, July 2011-June 2012Chapter 4: Market Sizing and ForecastsIntroductionLeading Children’s PublishersCandlewickDisney Publishing WorldwideHachette/Little, Brown Books for Young ReadersHarperCollinsHoughton Mifflin HarcourtMacmillanPenguin Group (USA)Random HouseScholasticSimon & SchusterSize of the Children’s Publishing MarketLeading Children’s Publishers by RevenueForecast for Balance of 2012 and BeyondJanuary—April Comparisons (2012-2011)Table 4.1: Scholastic Revenue, FY 2001-2012Table 4.2: Revenue Growth, Children’s Trade Book Market, 2010-2014PTable 4.3: Leading Children’s Publishers, 2009-2014PTable 4.4: AAP Results: Children’s/YA Category Net SalesTable 4.5: AAP Results: Children’s/YA Category Returns
    • Chapter 5: Category TrendsIntroductionThe Top CategoriesUSA Today Bestseller DataChildren’s Titles vs. All Titles ReleasedChildren’s/YA Category AnalysisAction & AdventureAnimalsFamily & RelationshipsFantasyGraphic NovelHistoryHorrorHorror & GhostHumorPeople & PlacesReligionSchools & EducationScience FictionSocial IssuesSocial ScienceTable 5.1: Leading Children’s Book Categories by No. of Bestselling Titles,July 2008-June 2009Table 5.2: Leading Children’s Book Categories by No. of Bestselling Titles,July 2009-June 2010Table 5.3: Leading Children’s Book Categories by No. of Bestselling Titles,July 2010-June 2011Table 5.4: Leading Children’s Book Categories by No. of Bestselling Titles,July 2011-June 2012Table 5.5: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2009-June 2010Table 5.6: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2010-June 2011Table 5.7: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2011-June 2012Table 5.8: New Children’s/YA Titles vs. All New Titles Released, 2007-2011Table 5.9: Select Category Ratings, Seven-Year OverviewTable 5.10: Action & Adventure Bestseller PerformanceTable 5.11: Vital Statistics – Action & AdventureTable 5.12: Animals Bestseller PerformanceTable 5.13: Vital Statistics – AnimalsTable 5.14: Family & Relationships Bestseller Performance
    • Table 5.15: Vital Statistics – Family & RelationshipsTable 5.16: Fantasy Bestseller PerformanceTable 5.17: Vital Statistics – FantasyTable 5.18: Graphic Novel Bestseller PerformanceTable 5.19: Vital Statistics – Graphic NovelTable 5.20: History Bestseller PerformanceTable 5.21: Vital Statistics – HistoryTable 5.22: Horror Bestseller PerformanceTable 5.23: Vital Statistics – HorrorTable 5.24: Horror & Ghost Bestseller PerformanceTable 5.25: Vital Statistics – Horror & GhostTable 5.26: Humor Bestseller PerformanceTable 5.27: Vital Statistics – HumorTable 5.28: People & Places Bestseller PerformanceTable 5.29: Vital Statistics – People & PlacesTable 5.30: Religion Bestseller PerformanceTable 5.31: Vital Statistics – ReligionTable 5.32: Schools & Education Bestseller PerformanceTable 5.33: Vital Statistics – Schools & EducationTable 5.34: Science Fiction Bestseller PerformanceTable 5.35: Vital Statistics – Science FictionTable 5.36: Social Issues Bestseller PerformanceTable 5.37: Vital Statistics – Social IssuesTable 5.38: Social Science Bestseller PerformanceTable 5.39: Vital Statistics – Social ScienceChapter 6: Distribution and Retail SalesIntroductionWhere Books Are Being PurchasedMass Merchandisers and Children’s Book RetailingBarnes & NobleBooks-A-MillionOperating Performance at the Big Two ChainsSuperstores and Small Format Store ClosingsOnline BooksellingAmazon.comBarnes & Noble and Books-A-MillionChannel Breakdown for All Book Buyers vs. Children’s Book BuyersAttitudes and Opinions about Shopping Among Children’s Book BuyersTable 6.1: Overview of Book Purchasing Population (U.S. Adults), Sales Channel TrendsTable 6.2: Number of Stores, Big Three vs. Big BoxTable 6.3: Bestselling Children’s Books at Select Retail Store Web Sites, 2012
    • Table 6.4: Revenue Growth, Leading Bookstore Chains, Fiscal 2007-2011Table 6.5: Books-A-Million Revenue Allocation (2012-2011)Table 6.6: Bookstore Chains’ Operating Performance, 2007-2012Table 6.7: Growth in Superstore Sales, Major Retail Chains, 2007-2012Table 6.8: Bookstore Chains’ Operating Performance, 2007-2012Table 6.9: Number of Superstore Outlets, 2007-2011Table 6.10: Amazon’s Media Sales vs. Electronic Sales as a Percentage of Total Sales, Q12007-Q12012Table 6.11: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of BookBuyerTable 6.12: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of BookBuyerTable 6.13: Overview of U.S. Adults and Children’s Book Buyers: Attitudes and Opinions onShopping (Any Agree)Chapter 7: Forecasts and ConclusionsConclusionsOther RecommendationsTable 7.1: Things Parents Have Done in Relation to Child’s Reading HabitsTable 7.2: Revenue Growth, Children’s Trade Book Market, 2010-2014PProfiles of Leading Children’s Book PublishersCandlewick PressDisney Publishing WorldwideHachette Book GroupHarperCollins PublishersHoughton Mifflin HarcourtMacmillanPenguin Group (USA)Random House Inc.Scholastic Corp.Simon & Schuster Inc.Contact: sales@reportsandreports.com for more information.