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ReportsnReports - Carbon Fiber Market by Types, Applications, Trends & Global Forecasts (2011 – 2016)

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Carbon fiber has remarkable properties such as tensile strength, stiffness, low density, electrical conductivity, and chemical inertness; which makes it an ideal material to be used in a number of …

Carbon fiber has remarkable properties such as tensile strength, stiffness, low density, electrical conductivity, and chemical inertness; which makes it an ideal material to be used in a number of applications in several industries such as aerospace, wind energy, automotive, industrial applications, and sporting goods.

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  • 1. Carbon Fiber Market by Types, Applications, Trends & Global Forecasts (2011 –2016)ReportsnReports.com adds Freedonia Group Market Research Report “Carbon Fiber Marketby Types, Applications, Trends & Global Forecasts (2011 – 2016)’’ to its store.Carbon fiber has remarkable properties such as tensile strength, stiffness, low density,electrical conductivity, and chemical inertness; which makes it an ideal material to be usedin a number of applications in several industries such as aerospace, wind energy,automotive, industrial applications, and sporting goods.Historically, carbon fiber industry has been cyclical with a period of limited supply resultingin high prices to periods of oversupply & falling prices. However, the market hasexperienced excellent growth recently. The growth rate for the last 23 years averaged about12%. Rapid increase in demand for carbon fiber for newer applications such as wind energyand industrial applications are said to drive the market further in the years to come.Though the carbon fiber has been around for more than three decades now, it is still farfrom being commercialized. It is still a niche industry with some amount of mass usage inaerospace industry; but in the other industries, there is still a long way to go. The cost ofthe carbon fiber varies from application to application, aerospace grade carbon fiber beingthe most expensive among the available variety. The main hindrance for commercializationis the current cost of the carbon fiber that is very high due to the soaring cost of the rawmaterial that is currently being used and also the processing methods that are highlyenergy consuming.There is currently a pressing need to improve vehicle fuel efficiency, industrial energyefficiency, and to produce energy through renewable sources across the globe. The answerto these problems currently lies in using stiffer & lighter carbon fiber in place of traditionalmetals. Department of Energy (U.S.) and government of Japan have invested heavily indeveloping materials and technologies for the production of low-cost carbon fiber. If theysucceed, there will be a revolution in the carbon fiber industry; especially in automotivearena.This market research study provides detailed qualitative and quantitative analysis ofthe carbon fiber market. It gives the current market size & individual forecasts for PAN-based or pitch-based carbon fiber. It further classifies PAN-based market into sub categoriessuch as small-tow & large-tow and provides current & future market data for thesecategories. In addition, it probes in detail into each applications market and providesseparate forecasts for aerospace, wind energy, automotive & sporting goods applications, bygeography & even in-depth by regions. In addition, the study also analyzes the supplychain, raw material supply, cost structure, regulatory issues, patents, and competitivestructure of the market.We have used numerous secondary sources such as encyclopedia, directories, technicalmagazines, excerpts from conferences, and databases to identify and collect informationuseful for this extensive technical and commercial study of carbon fiber industry. The
  • 2. primary sources – selected experts from related industries and selected suppliers have been interviewed to obtain and verify critical information as well as to assess the future prospects. This report focuses on the carbon fiber market and categorizes the global carbon fiber market on the basis of types, applications, and geography: On the basis of types: PAN-based Small-tow Large-tow Pitch-based Rayon-based On the basis of applications: Aerospace Wind Energy Automotive Sporting goods Other new applications On the basis of geography: North America Europe Asia-Pacific (APAC) ROW TABLE OF CONTENTS 1 INTRODUCTION 1.1 KEY TAKE-AWAYS 1.2 REPORT DESCRIPTION 1.3 MARKETS COVERED 1.4 STAKEHOLDERS 1.5 RESEARCH METHODOLOGY 1.5.1 MARKET SIZE 1.5.2 KEY DATA POINTS FROM SECONDARY SOURCES 1.5.3 LIST OF SECONDARY SOURCES 1.5.4 KEY DATA POINTS FROM PRIMARY SOURCES 1.5.5 ASSUMPTIONS 1.6 KEY QUESTIONS ANSWERED 2 EXECUTIVE SUMMARY 3 MARKET OVERVIEW 3.1 INTRODUCTION 3.2 BURNING ISSUES 3.2.1 HIGH CAPITAL COSTS 3.2.2 NEED FOR LOW COST TECHNOLOGIES 3.3 WINNING IMPERATIVES 3.3.1 MASSIVE RESEARCH & DEVELOPMENT EFFORTS 3.3.2 NEW PRODUCTION CAPACITY EXPANSIONS
  • 3. 3.3.3 COLLABORATIONS TO DEVELOP NEW APPLICATIONS3.4 MARKET GROWTH METRICS3.4.1 DRIVERS3.4.1.1 Automotive industry3.4.1.1.1 Demand for fuel efficient vehicles3.4.1.1.2 Reduction in manufacturing cost3.4.1.1.3 High demand from current & emerging applications & increased demand in Asia3.4.1.2 Aerospace industry3.4.1.2.1 Increased demand for passenger & freight aircrafts3.4.1.2.2 Structural & performance advantages3.4.1.2.3 Use of carbon fiber in Boeing & Airbus3.4.1.3 Recent developments towards mass production in automotive & aerospace3.4.2 RESTRAINTS3.4.2.1 High cost of carbon fiber3.4.2.2 Insufficient production capacity3.4.2.3 Processing difficulties & lack of automation3.4.3 OPPORTUNITIES3.4.3.1 Potential opportunities in emerging applications3.4.3.2 Increasing application areas as prices come down3.4.3.3 Growing demand of carbon fiber in emerging economies3.5 GLOBAL CARBON FIBER MARKET LANDSCAPE3.6 MARKET SHARE ANALYSIS3.7 PORTER’S FIVE FORCES ANALYSIS3.7.1 COMPETITIVE RIVALRY AMONG EXISTING PLAYERS3.7.2 THREAT FROM NEW ENTRANTS3.7.3 THREAT FROM SUBSTITUTES3.7.4 BARGAINING POWER OF SUPPLIERS & BUYERS3.8 POLICY & REGULATIONS3.9 RAW MATERIAL ANALYSIS3.10 TECHNOLOGY TRENDS3.11 VALUE CHAIN ANALYSIS3.11.1 HISTORIC CARBON FIBER INDUSTRY CONSOLIDATION TRENDS3.11.2 COMMONLY ADOPTED STRATEGIES IN BACKWARD & FORWARD INTEGRATIONAPPROACHES3.11.3 RECENT DEVELOPMENTS IN FORWARD & BACKWARD INTEGRATION3.12 COST ANALYSIS3.12.1 COST DRIVERS3.12.2 COST REDUCTION STRATEGIES3.13 R&D, INVESTMENT TRENDS3.14 PATENT ANALYSIS4 GLOBAL CARBON FIBER MARKET, BY TYPES4.1 INTRODUCTION4.2 POLYACRYLONITRILE (PAN-BASED) CARBON FIBERS4.2.1 SMALL-TOW (<24K)4.2.2 LARGE-TOW (>24K)4.3 PITCH-BASED4.4 RAYON-BASED
  • 4. 5 GLOBAL CARBON FIBER MARKET,BY APPLICATIONS5.1 INTRODUCTION5.2 AEROSPACE5.2.1 GLOBAL CARBON FIBER MARKET IN AEROSPACE APPLICATION5.2.2 NORTH AMERICA: U.S. AEROSPACE INDUSTRY ACCOUNTS FOR A MAJOR SHARE5.2.3 EUROPE: FRANCE HAS A MAJOR MARKET SHAREOF 19.2%5.2.4 ASIA-PACIFIC: JAPAN HAS HIGHEST MARKET SHARE IN TERMS OF REVENUE5.3 WIND ENERGY5.3.1 GLOBAL CARBON FIBER MARKET IN WIND ENERGY APPLICATION5.3.2 NORTH AMERICA: INCREASING NUMBER OF WIND ENERGY PLANTS IN U.S.5.3.3 EUROPE: SPAIN & GERMANY LEAD IN THE USE OF CARBON FIBER5.3.4 ASIA-PACIFIC: MAJOR USERS OF WIND POWER ARE JAPAN & CHINA5.4 AUTOMOTIVE5.4.1 GLOBAL CARBON FIBER MARKET IN AUTOMOTIVE APPLICATION5.4.2 NORTH AMERICA: U.S. POLICY ON GHG DRIVES DEMAND FOR CARBON FIBER USAGE5.4.3 EUROPE: AUTO MANUFACTURERS EXPERIMENTING ON LARGE SCALE USE OFCARBON FIBER5.4.4 ASIA–PACIFIC: LEXUS LFA BODY HAS 65% CFRP BY MASS5.5 SPORTING GOODS5.5.1 GLOBAL CARBON FIBER MARKET IN SPORTING GOODS APPLICATION5.5.2 NORTH AMERICA: U.S. IS THE LARGEST CONSUMER OF SPORTING GOODS5.5.3 EUROPE: GERMANY LEADS THE MARKET5.5.4 ASIA-PACIFIC: CHINA IS A SIGNIFICANT MARKET5.6 OTHER NEW APPLICATIONS6 CARBON FIBER MARKET, BY GEOGRAPHY6.1 INTRODUCTION6.2 NORTH AMERICA6.3 EUROPE6.4 ASIA-PACIFIC7 COMPETITIVE LANDSCAPE8 COMPANY PROFILES8.1 AKRILIC KIMYA SANAYII ANONIM SIRKETI (AKSA)8.1.1 OVERVIEW8.1.2 FINANCIALS8.1.3 PRODUCTS & SERVICES8.1.4 STRATEGY8.1.5 DEVELOPMENTS8.2 BLUESTAR FIBRES CO LTD8.2.1 OVERVIEW8.2.2 FINANCIALS8.2.3 PRODUCTS & SERVICES8.2.4 STRATEGY8.3 CARBON MODS8.3.1 OVERVIEW8.3.2 FINANCIALS8.3.3 PRODUCTS & SERVICES
  • 5. 8.3.4 STRATEGY8.4 CYTEC INDUSTRIES INC8.4.1 OVERVIEW8.4.2 FINANCIALS8.4.3 PRODUCTS & SERVICES8.4.4 STRATEGY8.4.5 DEVELOPMENTS8.5 FORMOSA PLASTICS CORP8.5.1 OVERVIEW8.5.2 FINANCIALS8.5.3 PRODUCTS & SERVICES8.5.4 STRATEGY8.5.5 DEVELOPMENTS8.6 HEXCEL CORP8.6.1 OVERVIEW8.6.2 FINANCIALS8.6.3 PRODUCTS & SERVICES8.6.4 STRATEGY8.6.5 DEVELOPMENTS8.7 KEMROCK INDUSTRIES AND EXPORTS LTD8.7.1 OVERVIEW8.7.2 FINANCIALS8.7.3 PRODUCTS & SERVICES8.7.4 STRATEGY8.7.5 DEVELOPMENTS8.8 KUREHA CORP8.8.1 OVERVIEW8.8.2 FINANCIALS8.8.3 PRODUCTS & SERVICES8.8.4 STRATEGY8.8.5 DEVELOPMENTS8.9 MITSUBISHI RAYON CO. LTD8.9.1 OVERVIEW8.9.2 FINANCIALS8.9.3 PRODUCTS & SERVICES8.9.4 STRATEGY8.9.5 DEVELOPMENTS8.10 NIPPON GRAPHITE FIBER CORP (NGF)8.10.1 OVERVIEW8.10.2 FINANCIALS8.10.3 PRODUCTS & SERVICES8.10.4 STRATEGY8.10.5 DEVELOPMENTS8.11 RIVER CARBON TECHNOLOGIES LTD8.11.1 OVERVIEW8.11.2 FINANCIALS8.11.3 PRODUCTS & SERVICES8.11.4 STRATEGY8.12 SGL CARBON GROUP
  • 6. 8.12.1 OVERVIEW8.12.2 FINANCIALS8.12.3 PRODUCTS & SERVICES8.12.4 STRATEGY8.12.5 DEVELOPMENTS8.13 TEIJIN LTD8.13.1 OVERVIEW8.13.2 FINANCIALS8.13.3 PRODUCTS & SERVICES8.13.4 STRATEGY8.13.5 DEVELOPMENTS8.14 TORAY INDUSTRIES INC8.14.1 OVERVIEW8.14.2 FINANCIALS8.14.3 PRODUCTS & SERVICES8.14.4 STRATEGY8.14.5 DEVELOPMENTS8.15 UST MAMIYA8.15.1 OVERVIEW8.15.2 FINANCIALS8.15.3 PRODUCTS & SERVICES8.15.4 STRATEGY8.15.5 DEVELOPMENTS8.16 ZOLTEK CORP8.16.1 OVERVIEW8.16.2 FINANCIALS8.16.3 PRODUCTS & SERVICES8.16.4 STRATEGY8.16.5 DEVELOPMENTSAPPENDIXU.S. PATENTSEUROPE PATENTSJAPAN PATENTSLIST OF TABLESTABLE 1 CARBON FIBER MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION)TABLE 2 COMPARISON OF CARBON FIBER PROPERTIES WITH TRADITIONAL METALSTABLE 3 COLLABORATIONS FOR MASS PRODUCTIONTABLE 4 MANUFACTURING COST COMPARISON: CARBON FIBER VS STEEL, 2010TABLE 5 RECENT DEVELOPMENTS FOR MASS PRODUCTIONTABLE 6 MAJOR PLAYERS IN GLOBAL CARBON FIBER MARKET, 2010TABLE 7 COST STRUCTURE WITH CURRENT TECHNOLOGY, 2010TABLE 8 RECENT DEVELOPMENTS IN MASS PRODUCTION TECHNOLOGIESTABLE 9 CARBON FIBER INDUSTRY VALUE CHAINTABLE 10 COST BREAK-UP, BY MANUFACTURING STEPTABLE 11 COST REDUCTION STRATEGY 1: INCREASING SCALE OF OPERATIONSTABLE 12 SUMMARY: COST ANALYSISTABLE 13 R&D AND INVESTMENT ACTIVITIES
  • 7. TABLE 14 GLOBAL CARBON FIBER MARKET, BY RAW MATERIAL TYPES, 2009 – 2016($MILLION)TABLE 15 GLOBAL CARBON FIBER MARKET, BY RAW MATERIAL TYPES, 2009 – 2016(THOUSAND TONS)TABLE 16 PAN-BASED SMALL-TOW CARBON FIBER NAMEPLATE CAPACITY, BYMANUFACTURER (METRIC TONS)TABLE 17 PAN-BASED LARGE-TOW CARBON FIBER NAMEPLATE CAPACITY, BYMANUFACTURER (METRIC TONS)TABLE 18 PAN-BASED CARBON FIBER MARKET, BY GEOGRAPHY, 2009 – 2016 ($MILLION)TABLE 19 PAN-BASED CARBON FIBER MARKET, BY GEOGRAPHY, 2009 – 2016 (THOUSANDTONS)TABLE 20 PITCH-BASED CARBON FIBER MARKET, BY GEOGRAPHY, 2009 – 2016 ($MILLION)TABLE 21 PITCH-BASED CARBON FIBER MARKET, BY GEOGRAPHY, 2009 – 2016(THOUSAND TONS)TABLE 22 CHARACTERISTICS & APPLICATIONS OF CARBON FIBERTABLE 23 GLOBAL CARBON FIBER MARKET SHARE, BY APPLICATIONS, 2009 – 2016($MILLION)TABLE 24 GLOBAL CARBON FIBER MARKET SHARE, BY APPLICATIONS, 2009 – 2016(THOUSAND TONS)TABLE 25 CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION, BYGEOGRAPHY,2009 – 2016 ($MILLION)TABLE 26 CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION, BY GEOGRAPHY,2009 – 2016 (THOUSAND TONS)TABLE 27 NORTH AMERICA: CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION,BY COUNTRY,2009 – 2016 ($MILLION)TABLE 28 NORTH AMERICA: CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION,BY COUNTRY, 2009 – 2016 (THOUSAND TONS)TABLE 29 EUROPE: CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION, BYCOUNTRY, 2009 – 2016 ($MILLION)TABLE 30 EUROPE: CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION, BYCOUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 31 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION, BYCOUNTRY, 2009 – 2016 ($MILLION)TABLE 32 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN AEROSPACE APPLICATION, BYCOUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 33 CARBON FIBER MARKET SHARE IN WIND ENERGY APPLICATION, BYGEOGRAPHY,2009 – 2016 ($MILLION)TABLE 34 CARBON FIBER MARKET SHARE IN WIND ENERGY APPLICATION, BYGEOGRAPHY,2009 – 2016 (THOUSAND TONS)TABLE 35 NORTH AMERICA: CARBON FIBER MARKET SHARE IN WIND ENERGYAPPLICATION, BY COUNTRY, 2009 – 2016 ($MILLION)TABLE 36 NORTH AMERICA: CARBON FIBER MARKET SHARE IN WIND ENERGYAPPLICATION, BY COUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 37 EUROPE: CARBON FIBER MARKET SHARE IN WIND ENERGY APPLICATION, BYCOUNTRY,2009 – 2016 ($MILLION)TABLE 38 EUROPE: CARBON FIBER MARKET SHARE IN WIND ENERGY APPLICATION, BYCOUNTRY, 2009 – 2016 (THOUSAND TONS)TABLE 39 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN WIND ENERGY APPLICATION,BY COUNTRY, 2009 – 2016 ($MILLION)
  • 8. TABLE 40 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN WIND ENERGY APPLICATION,BY COUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 41 CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION, BYGEOGRAPHY,2009 – 2016 ($MILLION)TABLE 42 CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION, BYGEOGRAPHY,2009 – 2016 (THOUSAND TONS)TABLE 43 NORTH AMERICA: CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION,BY COUNTRY, 2009 – 2016 ($MILLION)TABLE 44 NORTH AMERICA: CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION,BY COUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 45 EUROPE: CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION, BYCOUNTRY, 2009 – 2016 ($MILLION)TABLE 46 EUROPE: CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION,BYCOUNTRY, 2009 – 2016 (THOUSAND TONS)TABLE 47 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION,BY COUNTRY,2009 – 2016 ($MILLION)TABLE 48 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN AUTOMOTIVE APPLICATION,BY COUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 49 CARBON FIBER MARKET SHARE IN SPORTING GOODS APPLICATION, BYGEOGRAPHY,2009 – 2016 ($MILLION)TABLE 50 CARBON FIBER MARKET SHARE IN SPORTING GOODS APPLICATION, BYGEOGRAPHY,2009 – 2016 (THOUSAND TONS)TABLE 51 NORTH AMERICA: CARBON FIBER MARKET SHARE IN SPORTING GOODSAPPLICATION, BY COUNTRY,2009 – 2016 ($MILLION)TABLE 52 NORTH AMERICA: CARBON FIBER MARKET SHARE IN SPORTING GOODSAPPLICATION, BY COUNTRY,2009 – 2016 (THOUSAND TONS)TABLE 53 EUROPE: CARBON FIBER MARKET SHARE IN SPORTING GOODS APPLICATION, BYCOUNTRY, 2009 – 2016 ($MILLION)TABLE 54 EUROPE: CARBON FIBER MARKET SHARE IN SPORTING GOODS APPLICATION, BYCOUNTRY, 2009 – 2016 (THOUSAND TONS)TABLE 55 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN SPORTING GOODSAPPLICATION, BY COUNTRY,2009 – 2016 ($MILLION)TABLE 56 ASIA-PACIFIC: CARBON FIBER MARKET SHARE IN SPORTING GOODSAPPLICATION, BY COUNTRY, 2009 – 2016 (THOUSAND TONS)TABLE 57 CARBON FIBER MARKET SHARE, BY GEOGRAPHY, 2009 – 2016 ($MILLION)TABLE 58 CARBON FIBER MARKET SHARE, BY GEOGRAPHY, 2009 – 2016 (THOUSANDTONS)TABLE 59 NORTH AMERICA: CARBON FIBER MARKET, BY COUNTRY, 2009 – 2016($MILLION)TABLE 60 NORTH AMERICA: CARBON FIBER MARKET, BY COUNTRY, 2009 – 2016(THOUSAND TONS)TABLE 61 EUROPE: CARBON FIBER MARKET, BY COUNTRY, 2009 – 2016 ($MILLION)TABLE 62 EUROPE: CARBON FIBER MARKET, BY COUNTRY, 2009 – 2016 (THOUSANDTONS)TABLE 63 ASIA-PACIFIC: CARBON FIBER MARKET, BY COUNTRY ($MILLION)TABLE 64 ASIA-PACIFIC: CARBON FIBER MARKET, BY COUNTRY, 2009 – 2016 (THOUSANDTONS)TABLE 65 GLOBAL PLAYERS WITH MAJOR PRODUCTION PLANT FACILITYFOR CARBON FIBERPRODUCTS, 2010
  • 9. TABLE 66 MERGERS & ACQUISITIONS, 2008 – 2010TABLE 67 AGREEMENTS & COLLABORATIONS, 2008 – 2011TABLE 68 NEW PRODUCT LAUNCHES, 2008 – 2011TABLE 69 GEOGRAPHICAL EXPANSION, NEW FACILITY & INVESTMENTS, 2008 – 2011TABLE 70 OTHER GOVERNMENT GRANTS, 2009 – 2011TABLE 71 CYTEC INDUSTRIES: MARKET REVENUE, BY GEOGRAPHY, 2009 – 2010($MILLION)TABLE 72 HEXCEL CORP: MARKET REVENUE, BY COUNTRY, 2009 – 2010 ($MILLION)TABLE 73 SGL CARBON GROUP: MARKET REVENUE, BY GEOGRAPHY, 2009-2010($MILLION)TABLE 74 TEIJIN LTD: MARKET REVENUE, BY GEOGRAPHY, 2009 – 2010 ($MILLION)TABLE 75 TORAY INDUSTRIES: MARKET REVENUE, BY GEOGRAPHY,2010 ($MILLION)TABLE 76 ZOLTEK CORP: MARKET REVENUE, BY GEOGRAPHY, 2009 – 2010 ($MILLION)Latest Market Research Reports: China Smart Meter Industry ( 2011 Deep Research Report ) Global Programmable DC Power Supplies and DC Electronic Load Markets 2011 U.S. Smart Appliances – A Customer Perspective on Demand-Response Machine Tools in China Shale Gas: Products & Services Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities Google Market Intelligence The World Market for Metal Oxide NanopowdersAbout Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit Our Market Research Blog