Canada Beer Market Insights 2012

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Canada Beer Market Insights 2012

  1. 1. Canada Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 89Price: Single User License – US$6240Product SynopsisA detailed market research report on the Canada beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Canada beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The market is highly regulated and tightly controlled by provincial liquor boards. The Canadianbeer market is mature and is dominated by two major local operators. The battle for share has ledto the focus on a handful of high volume brands which has resulted in the top 5 brandsrepresenting 45% of total beer volume with the remaining 350 or so brands contributing theremaining.What are the key drivers behind recent market changes?The major producers continue to battle for number one position in terms of individual brand as wellas corporate market share The aging of the population continues to challenge the beer industry asaging consumers are looking for lighter and healthier food and beverage choices and the industrymust continue to find ways to meet those needs and avoid consumer migration to other categoriessuch as wine..What makes this report unique and essential to read?The Canada Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.
  2. 2. Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Canada Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for top major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe aging of the population continues to challenge the beer industry.The increasing diversity of the population also challenges the industry to provide wider selectionand increased availability of what in the past might have been considered at best marginal brands.The market is highly regulated and tightly controlled by provincial liquor boardsThe Canadian beer market is mature and is dominated by two major local operators, Molson andLabatt.The major producers continue to battle for number one position in terms of individual brand as wellas corporate market shareKey HighlightsMolsonCoors focuses strategically on Coors Light and Molson Canadian, while A-BInBevsstrategy focuses on Budweiser and Bud Light.The battle for share has led to the focus on a handful of high volume brands which has resulted inthe top 5 brands representing 45% of total beer volume with the remaining 350 or so brandscontributing the remaining 55%.
  3. 3. In 2011 off-premise venues continue to account for the largest portion of beer volumeThough tremendous energy and resources are put behind the major brands, the industry as awhole continues to diversify in product offerings with investment and interest in local and importedcraft type beers as well as an increased number of imported brands and countries of origin.Product packaging in the beer market in Canada is highly regulated and tightly controlled.Get your copy of this report @http://www.reportsnreports.com/reports/195388-canada-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Canada Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Provincial Excise TaxesTable 1.5.3 - Historical Excise Rates of BeerTable 1.5.4 - Legal Controls on BeerTable 1.5.5 - Tax Burden on Beer @ 5% AbvSection 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011
  4. 4. Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.9 - Trade Margin Build-Up ModelTable B 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table B 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012F
  5. 5. Beer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESLABATT BREWERIESOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Labatt Full Brand List, ABV%, Pack TypeTable - Labatt Brand Volumes, 2007-2011MOLSON COORSOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Molson Coors Full Brand List, ABV%, Pack TypeTable - Molson Brand Volumes, 2007-2011MOOSEHEAD BREWERIES LTDOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Moosehead Full Brand List, ABV%, Pack TypeTable - Moosehead Brand Volumes, 2007-2011
  6. 6. SLEEMAN BREWERIES LTDOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Sleeman Full Brand List, ABV%, Pack TypeTable - Sleeman Brand Volumes, 2007-2011SMALLER BREWERSBig Rock BreweryCreemore Springs BreweryMountain Crest Brewing CompanyMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FTable 1.5.1 - Taxation BaseTable 1.5.2 - Provincial Excise TaxesTable 1.5.3 - Historical Excise Rates of BeerTable 1.5.4 - Legal Controls on BeerTable 1.5.5 - Tax Burden on Beer @ 5% AbvTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalTable 3.9 - Trade Margin Build-Up ModelTable B 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table B 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012Commercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012F
  7. 7. Beer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FChart - Leading Brewers/Importer, 2011Chart - Consumption by Pack Material/Type, 2011Chart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Contact: sales@reportsandreports.com for more information.

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