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Belgium Beer Market Insights 2012
 

Belgium Beer Market Insights 2012

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    Belgium Beer Market Insights 2012 Belgium Beer Market Insights 2012 Document Transcript

    • Belgium Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 100Price: Single User License – US$9344Product SynopsisA detailed market research report on the Belgium beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Belgium beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The Belgium government looks into price increases of beer amidst workforce strikes and pubclosures attributable to the extension of the smoking ban across all Horeca.What are the key drivers behind recent market changes?The extended smoking ban in Horeca combined with a declining number of on-premiseestablishments and the enduring trend of falling beer consumption has led one of Belgiums oldestindustries relying ever more heavily on exporting.What makes this report unique and essential to read?The Belgium Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Belgium Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
    • This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesAt the end of 2011 Belgiums economic minister has requested an investigation into announcedprice rises by A-BInBev and Alken Maes amongst work force strikes over labor agreements.Pubs are still seeing closures, but at a lower rate than the previous years.The smoking ban was extended to all cafés, sports canteens and bars in July 2011, placing morepressure on the Horeca sector.SABMiller enters into a distribution agreement with the independent Van Steenberge brewery toexport their produce outside of Belgium.Although 2011 bucked the trend and saw a minor consumption increase, Belgium brewers arerelying heavily on exports to the EU.Key HighlightsThe market volume increase in 2011 was atypical of recent trends and, on the face of it, there isno reason to expect this uplift to continueExports first exceeded domestic consumption in 2006. Today more than 80% of Belgian beers areexported and Belgium is Europes largest beer exporting countryExports rose almost 5% last year. Around 80% go to other EU countries, especially closeneighbors of Belgium but shipments outside this grouping rose 17% last yearMany beers in Belgium are generally stronger than the international norm. The weaker beers tendto be at least 5% abv, with stronger beers around 8% abv
    • Just five umbrella brands absorb almost two thirds of total Belgian beer consumption and theircombined contribution is tending to increase over time. The brand leader is responsible for a 40%share whilst the number five brand achieves just 3%.Get your copy of this report @http://www.reportsnreports.com/reports/194750-belgium-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Belgium Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011
    • MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 2.4 - Leading Distributors/Drinks Wholesalers, 2011Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.7 - Leading Retail GroupsTable 3.8B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012F
    • Beer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESA-BINBEV BELGIUM NV/SAOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - A-BinBev Belgium Full Brand List, ABV%, Pack TypeTable - A-BinBev Brand Volumes, 2007-2011ALKEN-MAESOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Alken-Maes Full Brand List, ABV%, Pack TypeTable - Alken-Maes Brand Volumes, 2007-2011CARLSBERG IMPORTERS S.A/N.VOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage Interests
    • Company DataTable - Breweries, Capacity, 000s HLTable - Carlsberg Importers Full Brand List, ABV%, Pack TypeTable - Carlsberg Importers Brand Volumes, 2007-2011DUVEL MOORTGAT NVOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Duvel Moortgat Full Brand List, ABV%, Pack TypeTable - Duvel Moortgat Group Brand Volumes, 2007-2011HAACHT NVOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Haacht NV Full Brand List, ABV%, Pack TypeTable - Haacht NV Brand Volumes, 2007-2011MARTENS BREWERYOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Martens Brewery Full Brand List, ABV%, Pack TypeTable - Martens Brewery Brand Volumes, 2007-2011PALM BREWERIESOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Palm Breweries Full Brand List, ABV%, Pack TypeTable - Palm Brand Volumes, 2007-2011SMALLER BREWERSAbbaye De ScourmontAbdij dOrvalBavik Breweries
    • Brasserie de L Abbaye N.D de Saint-RemyBrasserie Du BocqBrewery BockorBrewery St-FeuillinHonsebrouckJohn Martin sa-nvLindemansN.v. Roman s.a.WestmalleMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Table - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalTable 2.4 - Leading Distributors/Drinks Wholesalers, 2011Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.7 - Leading Retail GroupsTable 3.8B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012Commercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012F
    • Beer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FChart - Leading Brewers/Importer, 2011Chart - Consumption by Pack Material/Type, 2011Chart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Contact: sales@reportsandreports.com for more information.