1. Beauty and Personal Care in Nigeria
Report Details:
Published:October 2012
No. of Pages: 84
Price: Single User License – US$2400
Beauty and personal care recorded an improved performance in 2011, compared to the review
period as a whole, owing to the rising rate of urbanisation in the country. Urbanisation, and
attendant lifestyles, has helped to increase the demand for beauty and personal care products, as
consumers strive to acclimatise to urban environments. Positive economic growth has boosted
consumer disposable income and confidence, leading to higher spend on beauty and personal
care. Marketing activities also...
Euromonitor International''s Beauty and Personal Care in Nigeria report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN NIGERIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Urbanisation and Rising Consumer Income Drive Growth
Marketing and Task-specific Brands Boost Value
Foreign Brands Dominate Although Domestic Producers Make Gains
Supermarkets and Drugstores Continue To Develop As Distribution Formats
Positive Growth Forecast for Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
House of Tara International in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 2 House of Tara International: Key Facts
Summary 3 House of Tara International: Operational Indicators
Company Background
Chart 1 House of Tara International: House of Tara Makeup Studio in Lagos
Internet Strategy
Private Label
Competitive Positioning

3. Jagal Pharma Ltd in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 4 Jagal Pharma Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Jagal Pharma Ltd: Competitive Position 2011
Rokana Industries Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 6 Rokana Industries Plc: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Rokana Industries Plc: Competitive Position 2011
Soulmate Industries Ltd in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 8 Soulmate Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Soulmate Industries Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 16 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 17 Baby and Child-specific Products Company Shares 2007-2011
Table 18 Baby and Child-specific Products Brand Shares 2008-2011
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 21 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects

4. Category Data
Table 22 Sales of Bath and Shower by Category: Value 2006-2011
Table 23 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 24 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 25 Bath and Shower Company Shares 2007-2011
Table 26 Bath and Shower Brand Shares 2008-2011
Table 27 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 29 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 32 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 33 Colour Cosmetics Company Shares 2007-2011
Table 34 Colour Cosmetics Brand Shares 2008-2011
Table 35 Colour Cosmetics Premium Brand Shares 2008-2011
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 38 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Deodorants by Category: Value 2006-2011
Table 40 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 41 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 42 Deodorants Company Shares 2007-2011
Table 43 Deodorants Brand Shares 2008-2011
Table 44 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 46 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Depilatories by Category: Value 2006-2011

5. Table 48 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 49 Depilatories Company Shares 2007-2011
Table 50 Depilatories Brand Shares 2008-2011
Table 51 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Fragrances by Category: Value 2006-2011
Table 54 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 55 Fragrances Company Shares 2007-2011
Table 56 Fragrances Brand Shares 2008-2011
Table 57 Men''s Premium Fragrances Brand Shares 2008-2011
Table 58 Women''s Premium Fragrances Brand Shares 2008-2011
Table 59 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Hair Care by Category: Value 2006-2011
Table 62 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 63 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 64 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 65 Hair Care Company Shares 2007-2011
Table 66 Hair Care Brand Shares 2008-2011
Table 67 Hair Care Premium Brand Shares 2008-2011
Table 68 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 69 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 70 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Men''s Grooming by Category: Value 2006-2011
Table 72 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 73 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 74 Men''s Grooming Company Shares 2007-2011

6. Table 75 Men''s Grooming Brand Shares 2008-2011
Table 76 Men''s Razors and Blades Brand Shares 2008-2011
Table 77 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 78 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Sales of Oral Care by Category: Value 2006-2011
Table 80 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 81 Sales of Toothbrushes by Type: Value 2006-2011
Table 82 Sales of Toothbrushes by Type: % Value Growth 2006-2011
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 84 Oral Care Company Shares 2007-2011
Table 85 Oral Care Brand Shares 2008-2011
Table 86 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 88 Forecast Sales of Toothbrushes by Type: Value 2011-2016
Table 89 Forecast Sales of Toothbrushes by Type: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Skin Care by Category: Value 2006-2011
Table 91 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 92 Skin Care Premium Vs Mass % Analysis 2006-2011
Table 93 Skin Care Company Shares 2007-2011
Table 94 Skin Care Brand Shares 2008-2011
Table 95 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Table 97 Forecast Skin Care Premium Vs Mass % Analysis 2011-2016
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 98 Sales of Sets/Kits: Value 2006-2011
Table 99 Sales of Sets/Kits: % Value Growth 2006-2011
Table 100 Sets/Kits Premium Vs Mass % Analysis 2006-2011

7. Table 101 Sets/Kits Company Shares 2007-2011
Table 102 Sets/Kits Brand Shares 2008-2011
Table 103 Sets/Kits Premium Brand Shares 2008-2011
Table 104 Forecast Sales of Sets/Kits: Value 2011-2016
Table 105 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 106 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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