Beauty and Personal Care in IndiaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$2400D...
aim to capitalise on the growing opportunities in this sector.Heightened activity strengthens the competition between bran...
TERRITORY KEY TRENDS AND DEVELOPMENTSEast and Northeast IndiaNorth IndiaSouth IndiaWest IndiaRURAL VS URBAN KEY TRENDS AND...
PRODUCTIONSummary 6 CavinKare Pvt Ltd: Production Statistics 2011COMPETITIVE POSITIONINGSummary 7 CavinKare Pvt Ltd: Compe...
Himalaya Drug Co, The in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITI...
CATEGORY DATATable 19 Sales of Baby and Child-specific Products by Category: Value 2006-2011Table 20 Sales of Baby and Chi...
HEADLINESTRENDSLong-lasting colour cosmetics targeting working females who want to look good all day longemerged as a majo...
deodorants. Deodorants are likely to get a further push thanks to rising rural penetration anddeepening distribution netwo...
COMPETITIVE LANDSCAPEFragrances is very fragmented, and the leading players continued to account for single-digitshares in...
Table 79 Salon Hair Care Company Shares 2007-2011Table 80 Salon Hair Care Brand Shares 2008-2011Table 81 Hair Care Premium...
COMPETITIVE LANDSCAPEColgate-Palmolive India maintained its lead in oral care in 2011, accounting for a value share of46%....
CATEGORY DATATable 107 Sales of Skin Care by Category: Value 2006-2011Table 108 Sales of Skin Care by Category: % Value Gr...
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016Table 131 Sales of Sun Protection by Formulation: % Value ...
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Beauty and Personal Care in India

  1. 1. Beauty and Personal Care in IndiaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$2400Discover the latest market trends and uncover sources of future market growth for the Beauty andPersonal Care industry in India with research from Euromonitors team of in-country analysts.The Beauty and Personal Care in India market research report includes:•Analysis of key supply-side and demand trends•Detailed segmentation of international and local products•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Beauty and Personal Care in India?•What are the major brands in India?•How are sales of mass versus premium beauty products evolving?•What are the key shifts in retail channel distribution?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYBeauty and personal care continues to see strong growthBeauty and personal care continued to increase strongly in both volume and value terms during2011, driven mainly by new consumers in second-tier and third-tier cities, who witnessed a rise intheir disposable incomes year-on-year, and showed greater interest in self-grooming. To leveragethe strong purchasing power of this consumer base, the leading companies, including directsellers, introduced a plethora of products with new ingredients and innovative pack formats tostimulate interest and increase the desire to try out such products.Gender-specific products support manufacturers’ gainsBeauty and personal care witnessed the trend of products becoming increasingly gender-specificduring 2011. This was driven by the desire to meet the needs of urban men, who were becomingincreasingly appearance-conscious and looked for male-specific products. Leading companiessuch as ITC and Hindustan Unilever introduced ranges of male-specific bath and shower products,in addition to the already growing range of men’s skin care products which were available, in their
  2. 2. aim to capitalise on the growing opportunities in this sector.Heightened activity strengthens the competition between brandsBeauty and personal care remained a fiercely competitive market in 2011, with many playersfocusing on introducing new products as a means to gain value share. In addition, the uptake ofpremium brands such as Burberry had a strong impact on mass brands in certain categories, mostnotably fragrances. Furthermore, international direct sellers such as Avon increasingly threatenedmass colour cosmetics brands such as Lakmé, due to better consumer reach and word of mouthmarketing, which helped to boost growth.Direct sellers enhance their distribution networksDirect sellers further expanded their reach by deepening their networks of distributors acrosssecond-tier and third-tier cities. Direct selling companies such as Avon, Oriflame and Modicarecontinued to build greater awareness by introducing brand new offers each month. Due to theircontinued efforts to connect with consumers and launch products at every price point, thesecompanies strongly increased their value sales during 2011.Beauty and personal care is expected to maintain growthBeauty and personal care is likely to become more important in consumers’ mindset, with bothmale and female consumers becoming increasingly conscious about their looks, and searching forproducts to pamper themselves. To meet consumers’ needs, manufacturers are likely to beaggressive across all categories. However, the concentration of new product launches will beparticularly visible in dynamic categories such as skin care and emerging categories such asmouthwashes/dental rinses during the forecast period.Get your copy of this report @http://www.reportsnreports.com/reports/194459-beauty-and-personal-care-in-india.htmlMajor points covered in Table of Contents of this report includeTable of ContentsBeauty and Personal Care in India - Industry OverviewEXECUTIVE SUMMARYBeauty and personal care continues to see strong growthGender-specific products support manufacturers’ gainsHeightened activity strengthens the competition between brandsDirect sellers enhance their distribution networksBeauty and personal care is expected to maintain growthKEY TRENDS AND DEVELOPMENTSMulti-benefits emerges as the new mantraNatural and premium go hand-in-handBottom of the pyramid sets beauty and personal care on a rollPremiumisation rules beauty and personal careBrand extension is the new buzz wordDirect sellers increases its penetrationBeauty and personal care goes gender-specific
  3. 3. TERRITORY KEY TRENDS AND DEVELOPMENTSEast and Northeast IndiaNorth IndiaSouth IndiaWest IndiaRURAL VS URBAN KEY TRENDS AND DEVELOPMENTSMARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011Table 5 Sales of Beauty and Personal Care by Region: Value 2006-2011Table 6 Sales of Beauty and Personal Care by Region: % Value Growth 2006-2011Table 7 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2011Table 8 Beauty and Personal Care Company Shares by NBO 2007-2011Table 9 Beauty and Personal Care Company Shares by GBO 2007-2011Table 10 Beauty and Personal Care Brand Shares 2008-2011Table 11 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011Table 12 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis2011Table 13 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016Table 14 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016Table 15 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016Table 16 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016Table 17 Forecast Sales of Beauty and Personal Care by Region: Value 2011-2016Table 18 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2011-2016DEFINITIONSSOURCESSummary 1 Research SourcesBeauty and Personal Care in India - Company ProfilesAvon Beauty Products India Pvt Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 3 Avon Beauty Products India Pvt Ltd: Production Statistics 2011COMPETITIVE POSITIONINGSummary 4 Avon Beauty Products India Pvt Ltd: Competitive Position 2011CavinKare Pvt Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUND
  4. 4. PRODUCTIONSummary 6 CavinKare Pvt Ltd: Production Statistics 2011COMPETITIVE POSITIONINGSummary 7 CavinKare Pvt Ltd: Competitive Position 2011Colgate-Palmolive India Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Colgate-Palmolive India Ltd: Competitive Position 2011Colorbar Cosmetics Pvt Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 12 Colorbar Cosmetics Pvt Ltd: Competitive Position 2011Dabur India Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 15 Dabur India Ltd: Production Statistics 2011COMPETITIVE POSITIONINGSummary 16 Dabur India Ltd: Competitive Position 2011Godrej Consumer Products Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 19 Godrej Consumer Products Ltd: Competitive Position 2011H & B Stores Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDINTERNET STRATEGYPRIVATE LABELSummary 21 H&B Stores Ltd: Private Label PortfolioCOMPETITIVE POSITIONINGSummary 22 H&B Stores Ltd: Competitive Position 2011
  5. 5. Himalaya Drug Co, The in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 24 The Himalaya Drug Co: Competitive Position 2011Hindustan Unilever Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 27 Hindustan Unilever Ltd: Competitive Position 2011LOréal India Pvt Ltd in Beauty and Personal Care (India)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 29 L’Oréal India Pvt Ltd: Competitive Position 2011Baby and Child-specific Products in India - Category AnalysisHEADLINESTRENDSNew pockets of demand in second-tier and third-tier cities such as Jaipur and Kanpur, andgrowing acceptance amongst rural consumers due to increased awareness, propelled sales ofbaby and child-specific products in 2011. Media and promotional campaigns by companies suchas Johnson & Johnson (India) played a significant role in pushing these products to ruralconsumers. In addition, urban consumers started to switch to organic and herbal products, due togrowing concerns about their babies’ health.COMPETITIVE LANDSCAPEJohnson & Johnson (India) continued to lead baby and child-specific products, accounting for a75% value share in 2011. The company pioneered baby products in India, and it still benefits fromthe trust that it has built over the years.PROSPECTSWith baby and child-specific products moving towards premium and herbal products, the categoryis likely to witness a range of new launches from international players. The leading players inherbal baby care products, including Kräuter Healthcare, are expected to increase strongly, in linewith the growth in herbal baby care. Many international players are likely to make a foray into thecategory to leverage the potential growth in the forecast period. This potential growth is well-supported by demographic and socioeconomic factors, including a healthy birth rate and anincreasing number of consumers willing to spend more on baby and child-specific products.
  6. 6. CATEGORY DATATable 19 Sales of Baby and Child-specific Products by Category: Value 2006-2011Table 20 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011Table 21 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011Table 22 Baby and Child-specific Products Company Shares 2007-2011Table 23 Baby and Child-specific Products Brand Shares 2008-2011Table 24 Baby and Child-specific Skin Care Brand Shares 2008-2011Table 25 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016Table 26 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016Table 27 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016Bath and Shower in India - Category AnalysisHEADLINESTRENDSDriven by increasing health and hygiene concerns, consumers continued to move towards liquidsoap, including hand sanitisers, in 2011. Most of the leading companies, including ReckittBenckiser and Dabur India, continued to cash-in on this growing trend by running campaigns topromote the germicidal properties of liquid soap. For instance, in 2011 Dabur India launched FemSafe Handz, an instant hand sanitiser which offers protection against bacteria and viruses.COMPETITIVE LANDSCAPEHindustan Unilever continued to dominate bath and shower in 2011 with its brands Lux andLifebuoy. The company accounted for a value share of 50%, mainly due to the brand equity thatLux and Lifebuoy have enjoyed for years. In addition, Lux enjoys a strong presence in bar soapand body wash/shower gel, and Lifebuoy has an established presence in bar soap and liquidsoap.PROSPECTSBath and shower is expected to be driven by growth in liquid soap and body wash/shower gelduring the forecast period. Growing grooming needs and increasing health-consciousness arelikely to continuously push sales of bath and shower products during the forecast period.Consumers are likely to continue to pamper themselves by switching to shower gels with differentfragrances and rejuvenating properties.CATEGORY DATATable 28 Sales of Bath and Shower by Category: Value 2006-2011Table 29 Sales of Bath and Shower by Category: % Value Growth 2006-2011Table 30 Bath and Shower Premium Vs Mass % Analysis 2006-2011Table 31 Bath and Shower Company Shares 2007-2011Table 32 Bath and Shower Brand Shares 2008-2011Table 33 Forecast Sales of Bath and Shower by Category: Value 2011-2016Table 34 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016Table 35 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016Colour Cosmetics in India - Category Analysis
  7. 7. HEADLINESTRENDSLong-lasting colour cosmetics targeting working females who want to look good all day longemerged as a major trend in 2011. In line with this trend, long-lasting make-up witnessed a rangeof new launches, including Lakmé Absolute, Oriflame long-lasting cosmetics and Avon eye make-up.COMPETITIVE LANDSCAPEHindustan Unilever accounted for a 29% value share in colour cosmetics in 2011, partly thanks tothe leading brand Lakmé. The company launched Lakmé Absolute in August 2011, and wassuccessful in gaining share.PROSPECTSThe growing desire to look good is likely to drive sales of colour cosmetics during the forecastperiod. Increasing efforts by companies such as Avon to penetrate second-tier and third-tier citiesis expected to push the consumer base and hence sales even further. In addition, rural consumersare likely to shift to branded colour cosmetics due to growing quality-consciousness.CATEGORY DATATable 36 Sales of Colour Cosmetics by Category: Value 2006-2011Table 37 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011Table 38 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011Table 39 Colour Cosmetics Company Shares 2007-2011Table 40 Colour Cosmetics Brand Shares 2008-2011Table 41 Eye Make-up Brand Shares 2008-2011Table 42 Facial Make-up Brand Shares 2008-2011Table 43 Lip Products Brand Shares 2008-2011Table 44 Nail Products Brand Shares 2008-2011Table 45 Colour Cosmetics Premium Brand Shares 2008-2011Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016Deodorants in India - Category AnalysisHEADLINESTRENDSAs consumers continuously looked for innovation in products, the leading manufacturers werepushed to launch a range of deodorants in 2011, including Nivea for Women, Secret and DoveBeauty Finish. Innovation emerged as the key trend which helped marketers to push brands toconsumers. For instance, Dove included mineral pearlescent mica, which is known to enhance thenatural look of the skin.COMPETITIVE LANDSCAPEHindustan Unilever continued to dominate deodorants with a value share of 29% in 2011. Thecompany has a strong brand portfolio, and its brand Axe alone continued to account for asignificant share of value sales.PROSPECTSContinuous innovation and increasing uptake by manufacturers will continue to drive sales of
  8. 8. deodorants. Deodorants are likely to get a further push thanks to rising rural penetration anddeepening distribution networks during the forecast period 2011-2016.CATEGORY DATATable 48 Sales of Deodorants by Category: Value 2006-2011Table 49 Sales of Deodorants by Category: % Value Growth 2006-2011Table 50 Deodorants Premium Vs Mass % Analysis 2006-2011Table 51 Deodorants Company Shares 2007-2011Table 52 Deodorants Brand Shares 2008-2011Table 53 Forecast Sales of Deodorants by Category: Value 2011-2016Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016Table 55 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016Depilatories in India - Category AnalysisHEADLINESTRENDSWith growing image-consciousness amongst consumers, depilatories continued to receivecontinuous support from manufacturers’ campaigns associating depilatories with attributes such asbeing confident and smart. The growing use of depilatories encouraged manufacturers to launchfemale-specific razors such as Satin Care, sales of which were estimated to be very small in 2011.COMPETITIVE LANDSCAPEDabur India, which owns the Fem brand, maintained its lead in depilatories and held a value shareof 27% in 2011. Fem enjoys brand leadership mainly due to its well-established presence,attributed to its first-mover advantage, and the strong distribution network of Dabur in India.However, with the growing popularity of Veet, Reckitt Benckiser (India) grew to account for a valueshare of 24% in 2011.PROSPECTSGrowing image-consciousness amongst consumers and product innovations by manufacturers arelikely to drive sales of depilatories during the forecast period.CATEGORY DATATable 56 Sales of Depilatories by Category: Value 2006-2011Table 57 Sales of Depilatories by Category: % Value Growth 2006-2011Table 58 Depilatories Company Shares 2007-2011Table 59 Depilatories Brand Shares 2008-2011Table 60 Forecast Sales of Depilatories by Category: Value 2011-2016Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016Fragrances in India - Category AnalysisHEADLINESTRENDSPremium fragrances made deep inroads in fragrances in India, and continued to attract anincreasing number of men. The acceptance of fragrances as style symbols emerged as a country-wide trend during 2011. Consequently, department stores which were limited to a few brands offragrances started to stock a range of popular brands in 2011.
  9. 9. COMPETITIVE LANDSCAPEFragrances is very fragmented, and the leading players continued to account for single-digitshares in 2011. Procter & Gamble Co continued to lead with a share of 5% mainly due to its brandOld Spice which continued to enjoy huge popularity amongst men. Direct sellers and othermanufacturers of premium fragrances are also catching up rapidly.PROSPECTSRising disposable incomes, luxurious lifestyles and the growing urge to flaunt style are likely todrive sales of fragrances during the forecast period. Premium fragrances are also likely to attractrural consumers, who might start to use fragrances for special events such as weddings.CATEGORY DATATable 62 Sales of Fragrances by Category: Value 2006-2011Table 63 Sales of Fragrances by Category: % Value Growth 2006-2011Table 64 Fragrances Company Shares 2007-2011Table 65 Fragrances Brand Shares 2008-2011Table 66 Mens Premium Fragrances Brand Shares 2008-2011Table 67 Womens Premium Fragrances Brand Shares 2008-2011Table 68 Forecast Sales of Fragrances by Category: Value 2011-2016Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016Table 70 Sales of Fragrances by Concentration: % Value Analysis2006-2011Hair Care in India - Category AnalysisHEADLINESTRENDSHair styling continued to grow, and facilitated growth in salon hair care in 2011. In addition, youngconsumers continued to pick up do it yourself (DIY) styling gels and colourants to style their hairthemselves. The DIY trend was also picked up by budget-conscious consumers, who considersuch products an affordable option.COMPETITIVE LANDSCAPEHindustan Unilever continued to dominate hair care with a value share of 18% in 2011. Thecompany enjoys a well-established presence, with a very strong distribution network across thecountry.PROSPECTSThe increasing number of consumers going to salons for hair styling and rising uptake of DIYcolourants and styling gels will continue to drive growth in hair care during the forecast period.CATEGORY DATATable 71 Sales of Hair Care by Category: Value 2006-2011Table 72 Sales of Hair Care by Category: % Value Growth 2006-2011Table 73 Hair Care Premium Vs Mass % Analysis 2006-2011Table 74 Sales of Styling Agents by Type: % Value Breakdown 2006-2011Table 75 Hair Care Company Shares 2007-2011Table 76 Hair Care Brand Shares 2008-2011Table 77 Styling Agents Brand Shares 2008-2011Table 78 Colourants Brand Shares 2008-2011
  10. 10. Table 79 Salon Hair Care Company Shares 2007-2011Table 80 Salon Hair Care Brand Shares 2008-2011Table 81 Hair Care Premium Brand Shares 2008-2011Table 82 Forecast Sales of Hair Care by Category: Value 2011-2016Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016Table 84 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016Mens Grooming in India - Category AnalysisHEADLINESTRENDS“Rough and tough” stopped being in vogue, and urban men continued to shift towards a fresh lookin 2011. The growing desire amongst urban men to look good and fresh was used to theadvantage of the leading companies, which launched a plethora of products targeted towardsmen. For instance, ITC launched Fiama Di Wills Aqua Pulse Shower Gel, and Nivea introducedNivea moisturising lotion for men in 2011.COMPETITIVE LANDSCAPEGillette India continued to lead men’s grooming with a value share of 30% in 2011; however, it isgradually losing share to other players. Gillette enjoys an established presence in the country,mainly due to its strong share in men’s shaving, which remained the largest contributor to sales inmen’s grooming in 2011.PROSPECTSThe growing desire to look metrosexual will continue to drive men’s grooming during the forecastperiod. Urban men who are increasingly looking for male-specific grooming products are likely topush sales in men’s grooming even further. To cash-in on the trend, Lakmé launched the firstunisex salon in 2011 under the name Lakmé Ivana. Furthermore, the increasing uptake of male-specific products by men in second-tier and third-tier cities will bring further growth.CATEGORY DATATable 85 Sales of Men’s Grooming by Category: Value 2006-2011Table 86 Sales of Men’s Grooming by Category: % Value Growth 2006-2011Table 87 Sales of Mens Razors and Blades by Type: % Value Breakdown 2007-2011Table 88 Men’s Grooming Company Shares 2007-2011Table 89 Men’s Grooming Brand Shares 2008-2011Table 90 Mens Razors and Blades Brand Shares 2008-2011Table 91 Forecast Sales of Men’s Grooming by Category: Value 2011-2016Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016Table 93 Sales of Body Shavers by Type: % Value Analysis 2006-2011Oral Care in India - Category AnalysisHEADLINESTRENDSIncreasing consciousness of oral hygiene amongst consumers propelled significant growth in oralcare in 2011. Increasing educational campaigns by companies such as Colgate-Palmolive Indiahelped to increase awareness amongst rural consumers, and fuelled growth in rural areas of thecountry in 2011.
  11. 11. COMPETITIVE LANDSCAPEColgate-Palmolive India maintained its lead in oral care in 2011, accounting for a value share of46%. Hindustan Unilever held second position with a 19% share of value sales, and was followeddistantly by Dabur India with a share of 11%. The reason behind Colgate-Palmolive’s leadership isits strong product mix, and the brand equity it has gained over the years.PROSPECTSDriven by increasing hygiene concerns, urban consumers are likely to increase the uptake ofproducts such as mouthwashes/dental rinses. However, the bulk of growth is likely to come fromincreasing penetration in rural areas and second-tier and third-tier cities, which offer hugepotential.CATEGORY DATATable 94 Sales of Oral Care by Category: Value 2006-2011Table 95 Sales of Oral Care by Category: % Value Growth 2006-2011Table 96 Sales of Toothbrushes by Category: Value 2006-2011Table 97 Sales of Toothbrushes by Category: % Value Growth 2006-2011Table 98 Sales of Toothpaste by Type: % Value Breakdown 2007-2011Table 99 Oral Care Company Shares 2007-2011Table 100 Oral Care Brand Shares 2008-2011Table 101 Toothpaste Brand Shares 2008-2011Table 102 Mouthwashes/Dental Rinses Brand Shares 2008-2011Table 103 Forecast Sales of Oral Care by Category: Value 2011-2016Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016Table 105 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016Table 106 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth2011-2016Skin Care in India - Category AnalysisHEADLINESTRENDSIn 2011, whitening continued to be the key trend; however, it was no longer restricted to females.In addition, manufacturers started to focus on men’s skin care, which is the next major area withpotential. Furthermore, the skin whitening attribute in skin care products started to becomestronger, with products for a light skin tone.COMPETITIVE LANDSCAPEHindustan Unilever continued to dominate skin care with a share of 56% in 2011. The companyenjoys a leading position with established brands such as Fair & Lovely and Pond’s, which haveenjoyed an established presence in the country for years.PROSPECTSManufacturers are likely to launch innovations and new offerings focused on providing otherbenefits, such as brighter skin, in addition to skin whitening. Skin whitening products will continueto evolve and offer enhanced benefits over the forecast period. In addition, the launch of male-specific skin care products, including facial moisturisers, face washes and anti-agers is likely.
  12. 12. CATEGORY DATATable 107 Sales of Skin Care by Category: Value 2006-2011Table 108 Sales of Skin Care by Category: % Value Growth 2006-2011Table 109 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 110 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 111 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 112 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 113 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 114 Skin Care Company Shares 2007-2011Table 115 Skin Care Brand Shares 2008-2011Table 116 Facial Moisturisers Brand Shares 2008-2011Table 117 Anti-agers Brand Shares 2008-2011Table 118 Firming/Anti-cellulite Body Care Brand Shares 2008-2011Table 119 General Purpose Body Care Brand Shares 2008-2011Table 120 Skin Care Premium Brand Shares 2008-2011Table 121 Forecast Sales of Skin Care by Category: Value 2011-2016Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016Sun Care in India - Category AnalysisHEADLINESTRENDSConsumers’ growing awareness about the health hazards of sun exposure boosted sales in suncare in 2011. Natural and ayurvedic products with higher SPFs emerged as the main trend, withmost of the notable launches by companies such as VLCC, Dabur Uveda and Shahnaz Husain.Leading brands such as Nivea also launched sun protection products specifically for men in 2011.COMPETITIVE LANDSCAPESun care in India was dominated by Hindustan Unilever in 2011, with Lakmé Sunscreenaccounting for a 39% share of overall value sales. The company pioneered sun care in India, andis still leveraging the brand image achieved over the years to maintain the leading share.PROSPECTSIncreasing consumer awareness and a continuous push by manufacturers are likely to drive salesin sun care during the forecast period. Manufacturers are likely to come up with new offerings suchas higher SPFs and herbal ingredients to custom-make products for Indian consumers.CATEGORY DATATable 123 Sales of Sun Care by Category: Value 2006-2011Table 124 Sales of Sun Care by Category: % Value Growth 2006-2011Table 125 Sun Care Premium Vs Mass % Analysis 2006-2011Table 126 Sun Care Company Shares 2007-2011Table 127 Sun Care Brand Shares 2008-2011Table 128 Forecast Sales of Sun Care by Category: Value 2011-2016Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
  13. 13. Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016Table 131 Sales of Sun Protection by Formulation: % Value Analysis2006-2011Contact: sales@reportsandreports.com for more information.

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