Beauty and Personal Care in Hong Kong, China
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Beauty and Personal Care in Hong Kong, China Beauty and Personal Care in Hong Kong, China Document Transcript

  • Beauty and Personal Care in Hong Kong, ChinaReport Details:Published:August 2012No. of Pages:Price: Single User License – US$2400Discover the latest market trends and uncover sources of future market growth for the Beauty andPersonal Care industry in Hong Kong, China with research from Euromonitors team of in-countryanalysts.The Beauty and Personal Care in Hong Kong, China market research report includes:•Analysis of key supply-side and demand trends•Detailed segmentation of international and local products•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Beauty and Personal Care in Hong Kong, China?•What are the major brands in Hong Kong, China?•How are sales of mass versus premium beauty products evolving?•What are the key shifts in retail channel distribution?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYBeauty and personal care continues to develop and grow in 2011Beauty and personal care recorded strong growth in current value sales in 2011. Many categoriesexpanded significantly. Growth was faster than in 2010, mainly because high inflation led to anincrease in unit prices, while the recovery of the economy stimulated spending by local consumersand tourists.Tourists boost beauty and personal careTourism continued to contribute strongly to the growth in beauty and personal care sales in 2011.The increasing number of tourists from mainland China boosted the industry’s performance,especially in skin care, to a great extent. High-quality assurance is the major selling point of HongKong, China’s beauty and personal care products. Tourists from mainland China trust the beautyand personal care products sold in stores in Hong Kong, China.
  • Major international companies continue to leadProcter & Gamble HK Ltd and LOréal HK Ltd continued to lead beauty and personal care in 2011.The major companies benefit from large economies of scale and high investment in sales andmarketing and research and development. Though multinationals dominate the industry, localcompanies, such as Hin Sang Hong Co Ltd, continued to grow sales.Health and beauty retailers is the major distribution channelMore than one half of retail value sales in beauty and personal care are distributed through healthand beauty retailers. Internet retailing is developing fast, recording double-digit growth rates.Online sales are expected to continue to grow. The high growth rates registered by internetretailing are due to a low sales base, but also the high penetration and rapid development ofinternet and e-commerce in domestic and foreign markets. Beauty specialist retailers such as SaSa and Bonjour continued to expand their store presence. These retailers are well-liked by localconsumers and tourists.Beauty and personal care is expected to perform well in the forecast periodDue to the projected strong performance of tourism and high spending power in Hong Kong,China, beauty and personal care is expected to continue to record retail value sales growth overthe forecast period. Growth is also supported by the beauty and personal care needs of localfemale consumers. In addition, the demand for men’s products is set to expand rapidly andcontribute significantly to the good performance of the industry.Get your copy of this report @http://www.reportsnreports.com/reports/187728-beauty-and-personal-care-in-hong-kong-china.htmlMajor points covered in Table of Contents of this report includeTable of ContentsBeauty and Personal Care in Hong Kong, China - Industry OverviewEXECUTIVE SUMMARYBeauty and personal care continues to develop and grow in 2011Tourists boost beauty and personal careMajor international companies continue to leadHealth and beauty retailers is the major distribution channelBeauty and personal care is expected to perform well in the forecast periodKEY TRENDS AND DEVELOPMENTSRising demand for mens products offers huge growth potentialGrowing safety awareness boosts naturally positioned productsInflux of tourists from mainland China continues to boost salesDigital marketing facilitates innovative interaction with consumersCosmeceuticals offers more choice to consumersMARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
  • Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011Table 7 Beauty and Personal Care Brand Shares 2008-2011Table 8 Penetration of Private Label by Category 2006-2011Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis2011Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016DEFINITIONSSOURCESSummary 1 Research SourcesBeauty and Personal Care in Hong Kong, China - Company ProfilesAmorePacific Corp in Beauty and Personal Care (Hong Kong, China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 4 AmorePacific Corp: Competitive Position 2011Bonjour Holdings Ltd in Beauty and Personal Care (Hong Kong, China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 1 Bonjour Holdings Ltd: Bonjour in Hong Kong, ChinaINTERNET STRATEGYPRIVATE LABELCOMPETITIVE POSITIONINGSummary 7 Bonjour Holdings Ltd: Competitive Position 2011Fantastic Natural Cosmetics Ltd in Beauty and Personal Care (Hong Kong, China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 9 Fantastic Natural Cosmetics Ltd: Competitive Position 2011LOccitane International SA in Beauty and Personal Care (Hong Kong, China)STRATEGIC DIRECTIONKEY FACTS
  • COMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 11 LOccitane International SA: Competitive Position 2011Water Oasis Co Ltd in Beauty and Personal Care (Hong Kong, China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 14 Water Oasis Co Ltd: Competitive Position 2011Baby and Child-specific Products in Hong Kong, China - Category AnalysisHEADLINESTRENDSThe birth rate in Hong Kong, China slowed down in 2011, which restricted retail volume sales ofbaby and child-specific products. However, stronger current value growth was recorded due to theincrease in unit prices for these products.COMPETITIVE LANDSCAPEJohnson & Johnson Consumer (Hong Kong) continued to lead baby and child-specific products in2011, accounting for a 51% share of retail value sales. The company benefits from a strongconsumer base established over many years, and the wide variety of Johnson’s Baby products.PROSPECTSBaby and child-specific products is expected to post a 2% constant value CAGR over the forecastperiod. This is attributed to unit price growth and the low price sensitivity of consumers. Parentsare increasingly willing to purchase better quality products for their children, especially as couplesare choosing to have only one or two children. As such, parents will be more focused on providingthe best for their children.CATEGORY DATATable 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011Table 18 Baby and Child-specific Products Company Shares 2007-2011Table 19 Baby and Child-specific Products Brand Shares 2008-2011Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011Table 21 Baby and Child-specific Skin Care Brand Shares 2008-2011Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016Table 24 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016Bath and Shower in Hong Kong, China - Category AnalysisHEADLINES
  • TRENDSUnit price growth contributed to a 6% increase in current value sales in 2011, though retail volumesales were quite stable. Bath and shower products are daily consumption and necessary goodsand unit prices have a small impact on volume consumption in general.COMPETITIVE LANDSCAPEUnilever Hong Kong remains the leading player with a 22% share of retail value sales in 2011. Thecompany offers the top two brands, Dove and Lux, which satisfy a wide variety of consumers’needs.PROSPECTSOver the forecast period, sales are expected to grow by a 1% constant value CAGR. This modestgrowth is due to the high maturity of bath and shower in Hong Kong, China. The majority of thepopulation already uses bath and shower products, which will limit growth.CATEGORY DATATable 25 Sales of Bath and Shower by Category: Value 2006-2011Table 26 Sales of Bath and Shower by Category: % Value Growth 2006-2011Table 27 Bath and Shower Premium Vs Mass % Analysis 2006-2011Table 28 Bath and Shower Company Shares 2007-2011Table 29 Bath and Shower Brand Shares 2008-2011Table 30 Bath and Shower Premium Brand Shares 2008-2011Table 31 Forecast Sales of Bath and Shower by Category: Value 2011-2016Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016Table 33 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016Colour Cosmetics in Hong Kong, China - Category AnalysisHEADLINESTRENDSColour cosmetics are widely welcomed by female consumers in Hong Kong, China. With thestrong purchasing power of female consumers, various brands posted high growth rates.Moreover, the increasing number of tourists from mainland China boosted the performance ofcolour cosmetics. As a result, colour cosmetics recorded a 7% increase in current value sales in2011.COMPETITIVE LANDSCAPEEstée Lauder, Shiseido and LOréal continued to lead colour cosmetics, accounting for acombined 41% share of retail value sales in 2011. This is due to the well-developed productselection offered by these brands, which provide very wide coverage, from facial to eye make-up.Consumers tend to purchase these products together due to accessibility and convenience, whilesales personnel on premium counters will try to push their ranges. These brands are highlyaccessible in different formats, including department stores such as Sogo and beauty specialistretailers like Sa Sa.PROSPECTSColour Cosmetic is expected to post a 2% constant value CAGR over the forecast period. Theseproducts are well demanded by tourists who believe in the quality of the brands sold in HongKong, China.
  • CATEGORY DATATable 34 Sales of Colour Cosmetics by Category: Value 2006-2011Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011Table 36 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011Table 37 Colour Cosmetics Company Shares 2007-2011Table 38 Colour Cosmetics Brand Shares 2008-2011Table 39 Eye Make-up Brand Shares 2008-2011Table 40 Facial Make-up Brand Shares 2008-2011Table 41 Lip Products Brand Shares 2008-2011Table 42 Nail Products Brand Shares 2008-2011Table 43 Colour Cosmetics Premium Brand Shares 2008-2011Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016Deodorants in Hong Kong, China - Category AnalysisHEADLINESTRENDSMore products positioned for men were launched in 2011. For instance, Unilever Hong Kongreleased Lynx Effect. In addition, Rexona launched Rexona Men, a line targeting younger males.These new product developments helped to drive sales in 2011.COMPETITIVE LANDSCAPEUnilever Hong Kong and Beiersdorf Hong Kong lead deodorants, each accounting for a 25%share of retail value sales in 2011. The companies’ brands have been around for many years andthey are well-established in the minds of consumers. Unilever offers Rexona and Dove, whileBeiersdorf targets men and women with Nivea products.PROSPECTSDeodorants is expected to post a negative 1% constant value CAGR over the forecast period,since this product type remains rather niche. Also, the sales potential among young males, animportant consumer base for deodorants, is limited.CATEGORY DATATable 46 Sales of Deodorants by Category: Value 2006-2011Table 47 Sales of Deodorants by Category: % Value Growth 2006-2011Table 48 Deodorants Premium Vs Mass % Analysis 2006-2011Table 49 Deodorants Company Shares 2007-2011Table 50 Deodorants Brand Shares 2008-2011Table 51 Deodorants Premium Brand Shares 2008-2011Table 52 Forecast Sales of Deodorants by Category: Value 2011-2016Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016Table 54 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016Depilatories in Hong Kong, China - Category AnalysisHEADLINESTRENDSRetail volume sales of depilatories continued to decline in 2011. This is mainly because of the
  • rising popularity of hair removal services in beauty salons, which offer attractive promotions. Assuch, the demand for manual depilatories is reduced.COMPETITIVE LANDSCAPEProcter & Gamble and Reckitt Benckiser continue to dominate depilatories in Hong Kong, China,with retail value shares of 39% and 26%, respectively, in 2011. Procter & Gamble is well-knownfor women’s pre-shave and razors and blades through Gillette Satin Care, Gillette Sensor Excelfor Women, Gillette Venus and Gillette Daisy Disposable. The brands provide the company withwide product and share coverage.PROSPECTSDepilatories is predicted to post a negative 2% constant value CAGR over the forecast period.This projection is based to the increasing affluence of working females, more of whom areexpected to pay for hair removal services in beauty salons, which offer attractive promotions. Aftera few sessions, hair will be permanently removed, thereby relieving females of the hassle ofshaving regularly.CATEGORY DATATable 55 Sales of Depilatories by Category: Value 2006-2011Table 56 Sales of Depilatories by Category: % Value Growth 2006-2011Table 57 Depilatories Company Shares 2007-2011Table 58 Depilatories Brand Shares 2008-2011Table 59 Forecast Sales of Depilatories by Category: Value 2011-2016Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016Fragrances in Hong Kong, China - Category AnalysisHEADLINESTRENDSFragrances recorded stronger current value sales growth in 2011, due mainly to the recovery ofthe economy. Current value sales increased by 7% in 2011 to reach HK$712 million. As theincome elasticity of demand for fragrances is high, greater consumer confidence in the economycontributed to the higher growth in current value sales. In addition, the increased number oftourists boosted sales as fragrances is one of the major items on the shopping lists of visitors.COMPETITIVE LANDSCAPECalvin Klein Cosmetics Co and Chanel HK Ltd lead a highly fragmented competitive landscapewith retail value shares of 10% and 8%, respectively, in 2011. Their leadership is due the haloeffect of their famous fashion products.PROSPECTSFragrances is predicted to post a 2% constant value CAGR over the forecast period. It isanticipated that more consumers will shift to premium brands, boosted by the continuous stream oftourists from mainland China looking to purchase premium fragrances. Consumers from mainlandChina will continue to provide a strong source of revenue for many fragrance brands in theforecast period.CATEGORY DATATable 61 Sales of Fragrances by Category: Value 2006-2011Table 62 Sales of Fragrances by Category: % Value Growth 2006-2011
  • Table 63 Fragrances Company Shares 2007-2011Table 64 Fragrances Brand Shares 2008-2011Table 65 Mens Premium Fragrances Brand Shares 2008-2011Table 66 Womens Premium Fragrances Brand Shares 2008-2011Table 67 Forecast Sales of Fragrances by Category: Value 2011-2016Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016Hair Care in Hong Kong, China - Category AnalysisHEADLINESTRENDSHair care sales grew by 5% in current value terms in 2011 to reach HK$1.5 billion. Growth waslargely due to the increased affluence of consumers, resulting in them paying more attention tohair care. In addition, retail selling prices of hair care products rose in 2011, which also contributedto the growth in retail value sales.COMPETITIVE LANDSCAPEProcter & Gamble HK is the leading player with a 23% share of retail value sales in 2011. Thecompany offers a large range of brands across several hair care categories. Brands like VidalSassoon, Pantene, Rejoice, Head & Shoulders and Clairol Herbal Essences have established astrong customer base. The reputation and wide coverage of these brands provide themanufacturer with strong bargaining power with retailers. Thus, Procter & Gamble’s brands enjoyadvantageous shelf space in retail stores.PROSPECTSHair care sales are projected to grow by a 1% constant value CAGR over the forecast period. Thegrowth rate is expected to slow down as the forecast period progresses as hair care reachesmaturity in Hong Kong, China. In addition, hair care products are not popular among tourists.Therefore, the influx of shoppers from mainland China is unlikely to significantly boost growthrates.CATEGORY DATATable 69 Sales of Hair Care by Category: Value 2006-2011Table 70 Sales of Hair Care by Category: % Value Growth 2006-2011Table 71 Hair Care Premium Vs Mass % Analysis 2006-2011Table 72 Sales of Styling Agents by Type: % Value Breakdown 2006-2011Table 73 Hair Care Company Shares 2007-2011Table 74 Hair Care Brand Shares 2008-2011Table 75 Styling Agents Brand Shares 2008-2011Table 76 Colourants Brand Shares 2008-2011Table 77 Salon Hair Care Company Shares 2007-2011Table 78 Salon Hair Care Brand Shares 2008-2011Table 79 Hair Care Premium Brand Shares 2008-2011Table 80 Forecast Sales of Hair Care by Category: Value 2011-2016Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016Table 82 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
  • Mens Grooming in Hong Kong, China - Category AnalysisHEADLINESTRENDSDue to the increasing efforts of manufacturers and marketers, male consumers in Hong Kong,China are increasingly informed about the benefits of grooming products. As a result, they aremore willing to spend on men’s grooming products. Moreover, many traditional skin care brandshave developed men’s grooming variants. Therefore, current value sales grew by 5% in 2011, thehighest growth rate of the review period.COMPETITIVE LANDSCAPEProcter & Gamble HK leads men’s grooming with a 25% share of retail value sales in 2011. Thecompany benefits from a wide range of Gillette variants in men’s deodorants and men’s shaving.PROSPECTSMen’s grooming is projected to grow by a 1% constant value CAGR over the forecast period.Men’s skin care is expected to post the fastest constant value CAGR of 3%. This is becausemen’s skin care remains an emerging category; it is anticipated that manufacturers will convincemore men to use skin care products in the short to medium term.CATEGORY DATATable 83 Sales of Men’s Grooming by Category: Value 2006-2011Table 84 Sales of Men’s Grooming by Category: % Value Growth 2006-2011Table 85 Sales of Mens Razors and Blades by Type: % Value Breakdown 2007-2011Table 86 Men’s Grooming Company Shares 2007-2011Table 87 Men’s Grooming Brand Shares 2008-2011Table 88 Mens Razors and Blades Brand Shares 2008-2011Table 89 Forecast Sales of Men’s Grooming by Category: Value 2011-2016Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016Table 91 Sales of Body Shavers by Type: Volume Analysis 2006-2011Oral Care in Hong Kong, China - Category AnalysisHEADLINESTRENDSSensitive care was one of the main trends in oral care in 2011. There is increasing awareness ofteeth and gum health due to initiatives by manufacturers and marketers in collaboration withdentists. There were also several news reports and magazine articles emphasising the importanceof teeth and gum care. In addition, various brands promote their sensitive care products actively.For instance, Colgate heavily promoted Colgate Sensitive Pro Relief on TV in 2011.COMPETITIVE LANDSCAPEColgate-Palmolive HK continues to lead oral care, with a 50% share of retail value sales in 2011.The company’s strong performance was attributed to the wide product ranges offered by Colgateand Darlie. In addition, Colgate has been present in Hong Kong, China for many years and is awell-established, top-of-mind brand.PROSPECTSThe sensitive care trend is expected to continue over the forecast period. In addition, it isanticipated that manufacturers will be aggressive in their research and development efforts in
  • order to introduce new functions for toothpaste. As more consumers moving to functionalproducts, the average unit price of toothpaste is predicted to increase in constant value terms overthe forecast period.CATEGORY DATATable 92 Sales of Oral Care by Category: Value 2006-2011Table 93 Sales of Oral Care by Category: % Value Growth 2006-2011Table 94 Sales of Toothbrushes by Category: Value 2006-2011Table 95 Sales of Toothbrushes by Category: % Value Growth 2006-2011Table 96 Sales of Toothpaste by Type: % Value Breakdown 2007-2011Table 97 Oral Care Company Shares 2007-2011Table 98 Oral Care Brand Shares 2008-2011Table 99 Toothpaste Brand Shares 2008-2011Table 100 Mouthwashes/Dental Rinses Brand Shares 2008-2011Table 101 Forecast Sales of Oral Care by Category: Value 2011-2016Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth2011-2016Sets/Kits in Hong Kong, China - Category AnalysisHEADLINESTRENDSSkin care and make-up starter kits were the most common types in 2011. These are the mostcommon beauty and personal care products and demand is extremely high from local consumersand tourists. Consumers tend to purchase products from the same brand. Therefore, sets/kits areattractive. Moreover, they are perceived to offer better value and greater convenience.COMPETITIVE LANDSCAPELOréal HK lead sets/kits with a 21% share of retail value sales in 2011. The company hasextensive brand coverage across beauty and personal care. Its main brands in sets/kits areLancôme, Kiehls, Biotherm and Maybelline. Maybelline registered the strong increase in retailvalue sales in 2011. This performance was mainly due to new product development and marketingsupport. For instance, Maybelline launched sets which included Long Extreme Stiletto and AngelFit Brighten Up Blush. Thus, it offered rounded make-up sets, containing a wide range of productsfrom facial care to eye care.PROSPECTSSales are expected to grow by a 1% constant value CAGR over the forecast period. The demandfor sets/kits is heavily influenced by the increasing prices of individual products. Sets/kits provideproducts at discounted prices, attracting consumers on the lookout for value for money purchases.CATEGORY DATATable 105 Sales of Sets/Kits: Value 2006-2011Table 106 Sales of Sets/Kits: % Value Growth 2006-2011Table 107 Sets/Kits Premium Vs Mass % Analysis 2006-2011Table 108 Sets/Kits Company Shares 2007-2011
  • Table 109 Sets/Kits Brand Shares 2008-2011Table 110 Sets/Kits Premium Brand Shares 2008-2011Table 111 Forecast Sales of Sets/Kits: Value 2011-2016Table 112 Forecast Sales of Sets/Kits: % Value Growth 2011-2016Table 113 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016Skin Care in Hong Kong, China - Category AnalysisHEADLINESTRENDSMiddle-class females, the major target for skin care players, tend to be educated and willing tobelieve in high-tech products. Biotechnology, the major trend in 2011, appeals to middle- andupper-class females’ needs by offering the latest technology and medical approval. For example,Olay expanded the Olay Professional Pro-X line, emphasising its biotechnology and medicalaspects.COMPETITIVE LANDSCAPEProcter & Gamble HK leads skin care with an 11% share of retail value sales in 2011. Thecompany offers well-known brands like SK-II and Olay, which are popular among middle- andupper-class middle-aged consumers. In addition, it launched aggressive marketing campaigns andnew product launches in order remain competitive.PROSPECTSSkin care sales are predicted to grow by a 2% constant value CAGR over the forecast period. Thisrepresents a slight slowdown in constant value growth compared to the review period CAGR. Astronger competitive landscape is expected to see manufacturers engage in price competition asskin care matures. This will exert downward pressure on unit prices in most skin care types overthe forecast period.CATEGORY DATATable 114 Sales of Skin Care by Category: Value 2006-2011Table 115 Sales of Skin Care by Category: % Value Growth 2006-2011Table 116 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 117 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 118 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 119 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 120 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 121 Skin Care Company Shares 2007-2011Table 122 Skin Care Brand Shares 2008-2011Table 123 Facial Moisturisers Brand Shares 2008-2011Table 124 Anti-agers Brand Shares 2008-2011Table 125 Firming/Anti-cellulite Body Care Brand Shares 2008-2011Table 126 General Purpose Body Care Brand Shares 2008-2011Table 127 Skin Care Premium Brand Shares 2008-2011Table 128 Forecast Sales of Skin Care by Category: Value 2011-2016
  • Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016Sun Care in Hong Kong, China - Category AnalysisHEADLINESTRENDSLocal consumers are increasing aware of the benefits of sun protection, and the harmful effects oftoo much exposure to sun rays, such as skin ageing, wrinkles or fine lines. In addition, the desirefor fair skin is an increasing trend in Hong Kong, China. This resulted in good year-on-year retailvolume and value growth rates in the review period.COMPETITIVE LANDSCAPESchering-Plough and Mentholatum (Asia Pacific) continue to lead sun care with retail value sharesof 17% and 15%, respectively, in 2011. Their respective brands, Coppertone and Sunplay, haveoffered sun protection in Hong Kong for many years. As such, it has been rooted in the minds ofconsumers on their presence, and would look for these brands when they are in need for sun care.PROSPECTSSun Care sales are expected to grow by a 1% constant value CAGR over the forecast period. Theperformance of traditional sun protection products will be affected adversely by the emerging salesof multifunctional skin care products.CATEGORY DATATable 130 Sales of Sun Care by Category: Value 2006-2011Table 131 Sales of Sun Care by Category: % Value Growth 2006-2011Table 132 Sun Care Premium Vs Mass % Analysis 2006-2011Table 133 Sun Care Company Shares 2007-2011Table 134 Sun Care Brand Shares 2008-2011Table 135 Sun Care Premium Brand Shares 2008-2011Table 136 Forecast Sales of Sun Care by Category: Value 2011-2016Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016Table 138 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016Table 139 Sales of Sun Protection by Formulation: Value Analysis 2007-2011Contact: sales@reportsandreports.com for more information.