Austria Beer Market Insights 2012
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Austria Beer Market Insights 2012 Austria Beer Market Insights 2012 Document Transcript

  • Austria Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 101Price: Single User License – US$6672Product SynopsisA detailed market research report on the Austria beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Austrian beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?A stable economy and low unemployment favoured the beer market but inflation is high, driven bytransport, energy and the general increase in the cost of living.What are the key drivers behind recent market changes?Much of the gain in beer volume was from the radler segment. In Q2-2011 beer consumption roseby 4% compared to the same period in the previous year. It is no coincidence that March/April wasalso the active period for radler relaunches and new introductions.What makes this report unique and essential to read?The Austria Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Austria Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesProduction grew at a slightly higher rate to domestic production and was almost back to 2008levels, indicating a strengthening export trade.Brewers engaged in a series of pricing activities in 2011 both to maintain share and to encourageconsumption. Mainstream retailers and discounters alike have encouraged such promotionalactivity causing something of a high street price battle with as much as 40% of all beer volumessold through retail reported to be on promotion.Despite employing price promotions several brewers also raised their list prices. One of theleading brewers argued that it is being challenged by rising production costs. Other breweries areexpected to follow.Austria has a rich beer tradition and supports around 170 breweries (including numerous beerrestaurants producing their own beer and other micro businesses) providing around 1,000 differentbeers. There were four brewery closures last year (beer restaurants) and two (micro brewery)openings but no move towards consolidation in the form of mergers or takeovers.Supported by generous price promotions off-premise sales grew ahead of the 2% overall marketgain last year but the shift away from Horeca remains gradual.Key HighlightsA lot of attention is currently being paid to the radler segment with a number of existing offeringsbeing relaunched and new products being introduced, primarily with more natural ingredients(sugar as opposed to artificial sweeteners and natural flavors). The extra volume that was addedto sales came from new consumers (young, female or drivers) rather than from existingconsumers drinking more.
  • Imports rose by a staggering 10%. Germany remained the top source of supply but volumescontracted for a second year, which may have something to do with the rise in popularity ofdomestic radlers.Lager/Marzen beer remained in pole position and was one of the segments to actually see volumegrowth, albeit on a minor scale. It will take a strong departure from current drinking practices tousurp the number one spot from maezen/lager.Wheat beers are coming very much into vogue. Premiumisation is a key trend in the Austrian beermarket and this supported wheat beers.High industry concentration remains in place with three national brewers controlling the bulk ofproduction and domestic sales.Get your copy of this report @http://www.reportsnreports.com/reports/194749-austria-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Austria Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic Strength
  • Table - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.7.3 - Leading private Labels for Beer, 2011Table 3.8.1 - Leading Beer Distributors/Wholesalers, 2011Table 3.8.2 - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
  • Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESBRAU UNIONOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Brau Union Full Brand List, ABV%, Pack TypeChart - Brau Union Brand Volumes, 2007-2011EGGENBERG
  • Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Brauerei Schloss Full Brand List, ABV%, Pack TypeChart - Eggenberg Brand Volumes, 2007-2011FOHRENBURG BRAUEREIOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Brauerei Fohrenburg Full Brand List, ABV%, Pack TypeChart - Brauerei Fohrenburg Brand Volumes, 2007-2011FRITZ EGGEROwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Privatbrauerei Fritz Egger Full Brand List, ABV%, Pack TypeChart - Fritz Egger Brand Volumes, 2007-2011BRAUEREI HIRTOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Brauerei Hirt Full Brand List, ABV%, Pack TypeChart - Brauerei Hirt Brand Volumes, 2007-2011KÄRTNER BRAUEREIOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Vereinigte Kartner Brauereien Full Brand List, ABV%, Pack TypeChart - Kartner Brand Volumes, 2007-2011MOHRENBRAUEREIOwnership/ShareholdersCompany History
  • Stategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Mohrenbrauerei August Huber Full Brand List, ABV%, Pack TypeChart - Mohrenbrauerei Brand Volumes, 2007-2011OBERMUTALER BRAUEREI GENOSSENSCHAFTOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Obermutaler Brauerei Genossenschaft Full Brand List, ABV%, Pack TypeOTTAKRINGEROwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Ottakringer Brauerei Full Brand List, ABV%, Pack TypeChart - Ottakringer Brand Volumes, 2007-2011Chart - Kolarik and Leeb Brand Volumes, 2008-2011STIEGLBRAUEREIOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Stieglbrauerei Zu Salzburg Full Brand List, ABV%, Pack TypeChart - Stieglbrauerei Brand Volumes, 2007-2011ZWETTLOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataChart - Breweries, Capacity 000s HLChart - Brauerei Zwettl Full Brand List, ABV%, Pack TypeChart - Zwettl Brand Volumes, 2007-2011SMALLER BREWERS/IMPORTERS MINI PROFILESBrauerei Joseph Baumgartner AG (Brands, Volume (000s HL) 2011, Comment)MethodologyBeer Attributes DefinitionsProduct Definitions
  • Packaging DefinitionsGlossaryMapTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Table - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.7.3 - Leading private Labels for Beer, 2011Table 3.8.1 - Leading Beer Distributors/Wholesalers, 2011Table 3.8.2 - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012Commercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012F
  • Beer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FChart - Leading Brewers/Importer, 2011Chart - Consumption by Pack Material/Type, 2011Chart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Contact: sales@reportsandreports.com for more information.