Guerilla Tactics in Crowdsourcing

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Sharon McNary, Public Insight Analyst for KPCC, explains how you can create a DIY version of a Public Insight Network. Read more at http://www.reportingonhealth.org/blogs/2011/08/26/power-public-insight-network-and-do-it-yourself-way-crowdsource

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Guerilla Tactics in Crowdsourcing

  1. 1. Lightning-fast Guerilla tactics in crowdsourcing Sharon McNary Public Insight Journalist KPCC So Calif. Public Radio
  2. 2. Start with a Google Form <ul><li>Search “Google Forms” for the how-to </li></ul>
  3. 3. Google Docs=>Create new=>Form
  4. 4. Write your questions <ul><li>Always include sortable base questions: First name, Last name, e-mail address, city, zip, state, phone </li></ul><ul><li>Topic questions take various formats, multi-choice, radio button, checkbox, short or long text, etc. </li></ul><ul><li>Here’s a stripped-down sample: </li></ul>
  5. 6. Here’s the real one on KPCC.org
  6. 7. Ask different types of non-leading questions, bias-free, seeking experiences.
  7. 8. Click submit, you get thanked, and the responses show up on a Google spreadsheet in your Google Docs.
  8. 9. Grab the link and shorten it (bit.ly shown below)
  9. 10. Get your link out there <ul><li>On your website in many places </li></ul><ul><li>Hyperlinked within related stories </li></ul><ul><li>In e-mails to relevant sources </li></ul><ul><li>Call-outs on radio, TV </li></ul><ul><li>To bloggers and gatekeepers who know the sources you want to know. </li></ul><ul><li>In-person outreach </li></ul>
  10. 11. Whats next? <ul><li>Thank responders </li></ul><ul><li>Ask follow-up questions </li></ul><ul><li>Sift the material, store it, search it. </li></ul><ul><li>Identify your story </li></ul><ul><li>Report it out – remember these are just anecdotal tips. </li></ul>
  11. 14. And on to the next story:
  12. 15. For more info: <ul><li>[email_address] </li></ul><ul><li>www.kpcc.org/network </li></ul><ul><li>http://americanpublicmedia.publicradio.org/publicinsightjournalism/ </li></ul>

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