TM
Web 2.0 University
Now Coming
to
Germany and Italy
Hinchcliffe & Company
Reply

• Hinchcliffe & Company is headed by Dion
Hinchcliffe, well-known business strategist
and enterprise architect, who speaks,
writes, and works prolifically hands-on with
clients in the Fortune 500, federal
government, and the Internet startup
community.
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Web 2.0 University ™
• As the world’s leading business education
solution for Web 2.0, the material offered
by Web 2.0 University™ offers immediate
access to significant competitive
advantage to its attendees.
• In strategic partnership with O’Reilly
Media, the firm that coined the term and
identified the trends, Web 2.0 University™
has the unbeatable depth and authority
demanded by today’s business leaders.
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Reply and Hinchcliffe & Company
• Reply and Hinchcliffe & Company sign an
agreement for exclusive delivery of Web
2.0 University™ , the education solution
developed in strategic partnership with
O’Reilly Media.
• Reply and Hinchcliffe & Company bring
Web 2.0 University™ to Germany and
Italy.
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Key Statistics about Web 2.0 University
• Over 3,700 executives and business
leaders have attended Web 2.0
University around the world in public
and private deliveries.
• The premier courses are delivered in
exclusive public sessions around the world
and at major conferences such as Web
2.0 Expo and The New New Internet.
•
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Key Statistics about Web 2.0 University
• It has been selected for mass internal
delivery by the leadership teams of
major Fortune 500 companies
including AOL, Best Buy, Microsoft,
Swisscom, and others.
• Executives from Accenture, Booz Allen
Hamilton, Dow Jones, eBay, Best Buy, The Gap,
IBM, Microsoft, Time-Warner, T. Rowe Price,
The World Bank have all attended Web 2.0
University.
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Key Statistics about Web 2.0 University
• 48% of senior executives surveyed in a
broad global survey of large companies
indicated significant investment in Web 2.0
strategies such as collective intelligence in
2007 ( Source: McKinsey).
• Ask potential attendees: Do you have your
Web 2.0 strategy ready? Your competitors
are working on this now.
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Web 2.0: Our Working Definition
“Web 2.0 is a set of economic, social, and
technology trends that collectively form the basis
for the next generation of the Internet – a more
mature, distinctive medium characterized by user
participation, openness, and network effects.”
- Web 2.0 Principles and Best Practices
\"Networked applications that explicitly leverage
network effects.\"
- Tim O'Reilly
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The Seven Principles of Web 2.0
1. The Web As Platform
2. Services Beyond A Single Device
3. Data is the Competitive Advantage
4. Lightweight Product & Business Models
5. Rich User Experiences
6. Harnessing Collective Intelligence
7. Leveraging the Long Tail
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Immediately Actionable, Profound Material
• Devised by Web 2.0 and Enterprise
2.0 expert Dion Hinchcliffe, an
acknowledged social and enterprise
computing thought leader with a
worldwide reputation
• Taught by Hinchcliffe trained experts
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How Web 2.0 University Works
• Learning by exploring
• No rush, no stress, no fuss…
• Experiment beyond the examples
• Ask questions
• Have fun
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Web 2.0 University Participants Will:
• Achieve a fundamental understanding of
Web 2.0 really is
• Get a clear view of the new business
models made possible by Web 2.0
• Learn how to create disruptive market
leading online platforms
• Gain best practices for sustainable
competitive advantage online
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Three Different Courses
• Web 2.0 Executive
Bootcamp
• Enterprise 2.0 Bootcamp
• Ajax Bootcamp
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Web 2.0 Executive Bootcamp
• This intensive, day-long course
provides attendees with a thorough
grounding in the revolutionary world
of Web 2.0 - the set of design
patterns and business models that
are reshaping the face of the Web.
We undertake a deep exploration of
the latest ideas, trends and
techniques behind Web 2.0.
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Goals of Web 2.0 Bootcamp
• Appreciate and define Web 2.0
• Learn the seven principles of Web 2.0
• Use Web 2.0 applications
• Learn current best practices
• Consider how to apply Web 2.0 to
your business
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Who Should Attend
• Executives and Senior Managers
• Chief Technology Officers
• Chief Information Officers
• Business Analysts
• Web Application Architects
• Internet or Business Evangelists
• Business Strategists
• Project Managers
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Harnessing Collective Intelligence
Architecture of Participation:
Moving to the Center of Software Design
audience
growth
e-mail invites
share viral
exponential
feedback User Contributions network
loops Text, images, audio,
effects
content
video, news, etc.
Database of Intentions
Searches, clicks, tagging,
recommending, etc.
Data Sharing
Prior similar uses,
accumulated experience
“Collective Intelligence”
consume
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Making Money in a Web 2.0 World
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Attendees During Break Out Session
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Enterprise 2.0 Bootcamp
• This intensive, day-long course
provides attendees with a thorough
grounding in the revolutionary world
of Web 2.0 - the set of design
patterns and business models that
are reshaping the face of the Web.
We undertake a deep exploration of
the latest ideas, trends and
techniques behind Web 2.0.
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Goals of Enterprise 2.0 Bootcamp
• How to develop and implement a
successful social computing initiative
• Understand the basic elements of
Enterprise 2.0: the SLATES approach
• Strategies for educating and changing
worker behavior patterns: Lessons from
the Web
• Case studies in freeform, emergent, social
applications in the enterprise
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Who Should Attend
• Individuals whose job responsibility
involves collaboration
• Business and IT Executives/Managers
• IT staffers and general line of business
workers
• CIOs and CTOs that are seeking to be
more effective in their positions
• Enterprise architects
• Web and business strategists
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Web 2.0 Inside the Firewall: Enterprise 2.0
• SLATES
– Search
– Linking
– Authorship
– Tagging
– Extensions
– Signals
Source: Flickr – angusleonard – Slate tiles
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Ajax Bootcamp
• If you’re a forward-thinking Web architect
or designer and want to build compelling,
user-centric, Ajax-based Rich Internet
Applications (RIAs), this fast-paced,
hands-on training program is for you
• Employing a concept-to-completion
format, you’ll learn how to seize “the
power of the future” in this day-long course
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Goals of Ajax Bootcamp
• Gain an understanding of the basics of
Ajax, including asynchronous server
communication, Dynamic HTML, and
Javascript
• Build a complete, functional Ajax
application from beginning to end
• Master design patterns and user interface
strategies for building elegant, highly
addictive Web sites and applications
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Who Should Attend
• Web Programmers and Designers
• Technology Evangelists
• Senior Architects
• Product Designers
• User Interface Architects
• Web Consultants
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Web 2.0 Reading List
• The Innovator's Dilemma
• Wikinomics
• The Cluetrain Manifesto
• The Long Tail
• Web 2.0 Principles & Best Practices
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Web 2.0 University
Reply and Hinchcliffe & Company
bring Web 2.0 University TM in
Europe
For information, please contact:
marketing@reply.it
Phone +39.02.535761
Source: Flickr – stoneth - camping
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