_EntErprisE 2.0
The application of Web 2.0 models and technologies introduces new forms of collaboration
in companies, based on diffuse and unstructured knowledge. Knowledge management
platforms open up to bottom-up approaches of construction and sharing of information
based on wikis and blogs changing the way we work.
EnTErprisE 2.0 is the application of Web 2.0 > Social Publishing: post, tag, consume, share and
rate content;
practices, technologies, products and services
> Social Collaboration: community interaction,
inside the enterprise. The principal phenomenons
collaborative content creation and collective
that are driving the Enterprise 2.0 are:
intelligence.
> Changing demographics: digital and web
experiences of new employee;
WHAt BEnEFits
> Consumerization: people are experimenting
FrOM tECHnOLOGY?
technological innovation in their personal lives and
they begin to demand in their professional lives.
Web 2.0 technologies might offer considerable
efficiency potential to the enterprise relating
Web 2.0 involves different areas:
to accessing structured information. Through
> Technology and architecture: Rich Internet
the adoption of Web 2.0 technology, information
Application, Software as a Service, Web as a
workers, like their consumer counterparts, will
platform;
control their own user experience with more or less
> Methodology: perpetual beta, specifications
guidance from IT, and hence create for themselves
come directly form users and are released as
the most intuitive and efficient work environment.
soon as possible;
This is made sure thanks to:
> Community and social: blogs, wikis.
> Delivery the same information in different place
with mash-ups techniques;
Social software stimulates participation and
> Access to the same application and the same
interaction from employees around enterprise and
data from different places, from different
provides persistence, structure and transparency
computers, 24 hours per day;
to otherwise transient informal interactions among
> RIA enhance users’ experiences;
workers in an organization. Social software can be
> Improved worker productivity and moral.
subdivided into three categories:
> Social Networking: locate expertise,
relationships spread across a large organization;

WHAt BEnEFits The benefits are:
FrOM sOCiAL? > Business agility: rapidly assembling the
required expertise and information;
> Communities can be self-moderated and self-
Today most business processes rely on access
administrated;
to the appropriate structured data in real-time,
> Free participation: anyone can create a blog and
or near real-time. These information pieces are
edit subjects of personal interest, comment on
spread across many enterprise applications,
other people’s, rate the contents edited and chat
databases, and directories. Furthermore, because
with other users online;
information is stored in different locations, the
> Great ideas can better emerge, users are at the
relation between the data is not obvious, and is
same level there is no a formal structure;
usually only well understood by the information
> New interested concepts can emerge rapidly
workers themselves. Bringing the Web 2.0
(improving enterprise time-to-market);
platforms into an organization improve the sharing
> Users can generate value by propagating
of knowledge acting as a corporate culture catalyst.
knowledge and its creators all over the
enterprise;
> Work together even when no one requires them
to do so;
> Topic leaders can emerge spontaneously;
> Capture unstructured tacit knowledge as part of
Enterprise Knowledge Management

An EFFECtiVE EXAMpLE
OF EntErprisE 2.0
TamTamy - the Enterprise 2.0 Knowledge Sharing
Framework developed by Reply -
is a place to freely public, share, discuss about
many arguments inside the organization, it’s
based on Web 2.0 concepts and used in an intranet
environment.
TamTamy proposes to:
> Promote communication and cooperation among
Reply users;
> Publish and share different types of contents
without any exposure or publication restrictions;
> Stimulate the exchange of ideas and create
horizontal collaboration;
> Create spontaneous communities inside Reply;
> Stimulate the creativity, intellect, and passion of
every single user.
TamTamy integrates blog services, RSS feeds,
galleries, multimedia contents and community
services. This new corporate tool allows Reply
users to interact freely, to get to know their
colleagues and to emphasise the features and
interests of each individual to form spontaneous
communities. Thanks to the use of mashup tools,
it will be no longer necessary to access different
websites to create your own blog, to share interests
with other people, to check the news, to follow
external blogs: TamTamy can offer all this at the
same time, through a simple user interface.

TamTamy users can provide their support through
the use of a wide range of tools such as:
> Blogs: personal or group blogs, vertical or
horizontal;
> Personal space: personal space where users
can create and update the contents edited or to
be edited that users become responsible for;
> Personal pages: personal pages where users
can collect the contents they are interested in,
including the contents appearing on TamTamy
and on external websites (RSS, mash-ups);
> Rating & posting: additional contents can be
posted by other users, commented on and rated;
> Tagging: all the contents are published and
available through tagging;
> Chat: interaction online with other users;
> Sms: send sms to other users;
> Sharing: personal contents can be shared with
anyone or with a limited number of people,
created by the user himself;
TamTamy functions are released according to the
perpetual beta approach, constant micro releases
of new services that are requested directly by the
users.
Reply [REY.MI] is specialized in design and implementation of solutions based on new digital media and communication
channels. Structured in a European network of highly focused companies working on the hype of the technology, Reply
translates complex business and technology requirements into state-of-the-art world-class solutions. Reply’s services
include Consulting, System Integration, Application Management and Business Process Outsourcing.
To know more, please visit: www.reply.eu or contact marketing@reply.eu
Turin Milan Rome
Corso Francia, 110 Via Castellanza, 11 Viale Regina Margherita, 8
10143 Turin - Italy 20151 Milan - Italy 00198 Rome - Italy
Tel +39 011 7711594 Tel +39 02 535761 Tel +39 06 844341
Focusing on integral solutions for customer-oriented management, syskoplan, European software integrator
and consulting partner, enables market leaders to provide qualitatively superior services. Its “Market Center
Media & Commerce” -discovery sysko, interactiv, cm4 and excite sysko- covers the complete value chain
of Media Production & Commerce. Since 2006 syskoplan is part of Reply.
To know more, please visit: www.syskoplan.de or contact info@syskoplan.de
München
Gütersloh
Klenzestr. 7
Bartholomäusweg 26
85737 Ismaning/München - Germany
33334 Gütersloh - Germany
Tel + 49 (0) 89 9968710
Tel +49 (0) 5241 50090