How to create a Multi Platform Social Media Marketing Strategy
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How to create a Multi Platform Social Media Marketing Strategy

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Follow our Blog at: http://planninglogic.wordpress.com/

Follow our Blog at: http://planninglogic.wordpress.com/

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How to create a Multi Platform Social Media Marketing Strategy How to create a Multi Platform Social Media Marketing Strategy Presentation Transcript

  • How to create a Multi Platform Social Media Marketing Strategy By: Alixandra Porembski Planning Logic
  • Social Marketing  Increased exposure is the top benefit of social media marketing  89% of marketers stated that increased exposure was the number-one benefit of social media marketing  When forced to only select one platform, 49% of marketers selected Facebook, followed by LinkedIn at 16%.  69% of marketers plan on increasing their use of YouTube, making it the top area marketers will invest in for 2013.  5% of marketers are involved with podcasting, yet 24% plan on increasing their podcasting activities in 2013
  • Benefits of social media marketing
  • Commonly used social media platforms
  • The 4Cs augment the 4Ps The 4Cs  Content, Context, Connection, and Conversation  Inbound marketing strategy generates demand through thought leadership: compelling prospects to take action rather than telling prospects to take action  become a trusted advisor during the buying cycle  relevance, timeliness, and personalization matter most to customer engagement  focus on a customer-centric approach to marketing The 4Ps  Product, Price, Place, and Promotion
  • Multi Platform Strategy  Share using different platforms: blog, video and podcast.  Some people are readers, some are listeners, some are watchers  By putting yourself out there, you give people multiple opportunities to find you  It’s essential to be consistent in publishing content, be consistent in your message and be consistent in your branding  Publish content based on experiences  Be transparent with all of the different processes.
  • Backlinking Strategy & Process Overview Anchor layer, links that you create which link directly to your Niche site, Indirect layer, which are links that you create which link directly to your anchor layer
  • Blog  Increase recognition  Insert actions to be taken here  Example: X number of posts  Blog publication schedule  Add RSS button  Key Metrics:  Number of posts  Audience growth  unique and returns  Conversation rate  Conversions  Subscribers
  • Social Networks  Facebook Fan Page  create a group  encourage interaction  create content  participate in others groups  LinkedIn  create a group  encourage interaction  create content  participate in Q&A  Key Metrics:  Referrals from social networks  Friends on Social Networks
  • Microblogging  Promote company blog post  Communicate issues from social media to ensure follow-up  Build reputation  Promote other social networking activities and sites  Key Metrics:  Friends/Followers  2nd-order followers  Velocity - avg. of first-and second-order followers attracted per day since the account was established  Social Capital - influence of twitter followers
  • Online Video  Update videos on social video sites and link to Niche site  Use videos to respond to questions and drive traffic back to Niche website  YouTube  Create video series for YouTube  Key Metrics:  Referrals from social video sites  Views of videos on social sites  Pages ranking on key terms from YouTube
  • Podcasting  Create a podcast that can become a blog post  so the strategy works in both directions  Repurpose content for the resource section of Niche site  Train podcast audience to get to your blog with calls to action in your podcast.  Use a plugin and domain names for easy redirect URLs  Create list of podcast directories  Promote through podcast directories  Key Metrics:  Referrals from podcast directories  Views of podcasts if hosted on podcast sites
  • Continue the Conversation  Identify additional bookmarking sites that may drive traffic  Like this!  Tweet this!  Tweet about our posts using hashtag #SXUGrBus  Share on Facebook  Ask us about the Graham School on Facebook!  Find the Graham School on LinkedIn!  Email is still the best tool to use to connect with people in a direct and personal way  Email us grahamschool@sxu.edu
  • Survey results attributed to the 2013 Social Media Marketing Industry Report by Michael Stelzner of Social Media Examiner Sources Cited: Pat Flynn, Gleanster, and Marketo Follow our Blog at: http://planninglogic.wordpress.com/