About Renato Guimarães, a journalist by formation, is Senior Strategist at Purpose, an agency based in New York dedicated to developing, incubating, and launching social impact movements. Before joining Purpose managed communication and civil society relations for IFC. He also helped founding Gestão Origami, a consulting company focused on sustainability. He has lead major projects at Instituto Akatu, Oxfam GB, Greenpeace and Roda Viva. Renato has solid international experience working with communication strategy, brand management, public & community relations, and business issues related to social development and sustainability.