Business Strategy and Advertising for Local banya. This Presentation is about Startup Company what they are doing it? how they are satisfying consumers need and there marketing strategy,Social media Presence and Future goals.

1. Renzil D’cruz
http://RenzilDe.com/
http://about.me/renzilde
http://linkedin.com/in/renzilde

2. What is Local Banya ?
• online supermarket, shop at www.localbanya.com
• Minimum order of Rs 500,
• Free next-day home delivery
• Anywhere in Mumbai,
• Cash on delivery only.

4. Why To use local Banya?
• Saves you time
• Helps your budget
• It fits around your life
• Freshness guaranteed
• Get personalized recommendations
• Maintain a history of your past orders
• Re-order from your past orders

5. All WH(dubloo Yuch)
• When? create a new supply chain of command.
• Deodorant and insect repellent to apples and liquid soap.
• Great for the time-pressed,
• this online supermarket’s e-shelves feature fruits and veggies
(sourced fresh every morning), personal care and household
supplies
• discounted at up to 40 %.
• different time slots available and pay cash on delivery.
convenient!

6. Founder Baniye
• Amit Naik(27)
IIM, Lucknow
• Karan Mehrotra(27)
RGIT,Mumbai
• Rashi Choudhary (28)
SP Jain Mumbai

7. Inventory
Selection

8. Accountant
Delivery
Video: http://www.youtube.com/watch?v=H5zJARYeiLM

9. Website : 'Look and Feel
• 3-Click Rule
• Easy to navigate
• User Friendly
• Good Design
• Informative
• Attractive

10. Use of Social Media

11. Facebook :
• FB page
• 6,922 likes
• 1,268 talking about it
• Contest/poll
• Promo
• Lucky Draw/Offers
• Review/Feedback/Comments
• More Interactive
• Reach to audience
• And lot more….

12. Facebook :
• FB page
• 6,922 likes
• 1,268 talking about it
• Contest/poll
• Promo
• Lucky Draw/Offers
• Review/Feedback/Comments
• More Interactive
• Reach to audience
• And lot more….

13. Offer and Coupons

14. Twitter
• Twitter page
• 3485 Tweets
• 300+ Followers
• Hashtag
• Contest
• Offers
• Attract and reach to the
Audience

15. Pintrest
• Pinvolve
• Promotion
• Product Launch
• Lucky Draw/Offers
• Review/Feedback
• Comments
• More Interactive
• Reach to audience

16. Google+

17. No LinkedIn
• Only Professional
• No Intention
• Less audience
Renzil D’cruz
http://RenzilDe.com/
http://about.me/renzilde
http://linkedin.com/in/renzilde

18. Blog Articles and online Review

19. Other Advertising
• eMail marketing for Existing user
Attract through various offers and bargains
• Online Ads
• iPhone/Andriod/Balckberry
Renzil D’cruz
http://RenzilDe.com/
http://about.me/renzilde
http://linkedin.com/in/renzilde

20. Market
Popularity
LocalBanya
Eemli
EkStop
Others

21. Banya Marketer : RenzilDe.com
Thank You.
Be Smart and
Shop at www.localbanya.com!!!
facebook.com/renzilde
twitter.com/renzilde
linkedin.com/in/renzilde