Integrated marketing communication : Advertisement Detail

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Detail categorization of three advertisement banner based on Location Uniqueness Overall Massage

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Integrated marketing communication : Advertisement Detail

  1. 1. Name : Renzil D’cruz Web Presence: about.me/renzilde linkedin.com/in/renzilde RenzilDe.com Ad No: #1 Title : Essel World New View Location: Thane Highway Uniqueness: This hoarding put up on thane highway promotion about new ride . This hoarding was put up in April-may and still present at various locations Overall Massage: this is all about new ride that coming up at essel word and this grabs attention from car and creates excitement about new ride and as vacation period penetration could be more even during rainy season on weekends many youth can enjoy this ride. But overall this advertisement creates different impact on viewer and explains thrill, excitement and energy among youth. Ad No: #2 Title : Croma Power saver Location: Near Phoenix Mills
  2. 2. Uniqueness: As this hoarding put up near phoenix mills it describes silent message of power saving and at the back of the mind creating image of the brand. Overall Massage: This is one of the unique advertisement where big plug grabs your attention and creates image of brand croma in sub-conscious mind so whenever you plan to buy any electrical equipment with curiosity you will defiantly check out croma. Ad No: #3 Title : Dmart Atthani Location: Its Papdi,Vasai (w) Near market and about 50m from Junior college Put up from Jun first week till date. Uniqueness: As this hoarding put up during starting of academic year and it will have perception on college student age 16-20 yr. as well as household decision maker that is mother for shopping as well as stationary for upcoming year. Overall Massage: As shown in the picture there is a young girl and a boy with dashing attitude fully loaded with trendy wears and stationary and full of enthusiasm to go to college. Also main thing is slogan which attracts especially youth that at smaller amount you can have good benefit. Name : Renzil D’cruz Web Presence: about.me/renzilde linkedin.com/in/renzilde RenzilDe.com

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