Future Plan Five strategic objectives Specific strategies  Risk Management MM534 Entrepreneurship
Five strategic objectives <ul><li>To establish a professional franchising brochure </li></ul><ul><li>Reserve professional ...
Franchising brochure <ul><li>Two versions (Hong Kong & Shenzhen) </li></ul><ul><li>Why the franchising brochure so importa...
Reserve professional staff <ul><li>Full time staff  </li></ul><ul><li>Part time staff </li></ul><ul><li>Strategy: </li></u...
Owned stores in the important region Central Kowloon Hung Ham … … Luohu Futian Nanshan … … MM534 Entrepreneurship
<ul><li>Basic conditions: </li></ul><ul><li>1). Location </li></ul><ul><li>NEW residential area-------(more newlyweds  </l...
<ul><li>2). The number of Student </li></ul><ul><li>Shenzhen </li></ul>MM534 Entrepreneurship
<ul><li>Hong Kong </li></ul>数据来源:香港政府统计处  http://www.censtatd.gov.hk/
<ul><li>Conclusion : </li></ul><ul><li>In Shenzhen , There are more and more student don't choose to enter the local high ...
To diffuse the concept <ul><li>To diffuse the concept of  “parent-child relationship&quot;  In society </li></ul><ul><li>S...
Risk Management <ul><li>Concentrate on revenue driven courses, remove the ones are not profit-making as soon as possible. ...
Q & A MM534 Entrepreneurship
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Future

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Future

  1. 1. Future Plan Five strategic objectives Specific strategies Risk Management MM534 Entrepreneurship
  2. 2. Five strategic objectives <ul><li>To establish a professional franchising brochure </li></ul><ul><li>Reserve professional staff </li></ul><ul><li>Owned stores in the important region </li></ul><ul><li>To diffuse the concept of “parent-child relationship&quot; In society </li></ul><ul><li>To establish a unique </li></ul><ul><li>corporate culture </li></ul>MM534 Entrepreneurship
  3. 3. Franchising brochure <ul><li>Two versions (Hong Kong & Shenzhen) </li></ul><ul><li>Why the franchising brochure so important? </li></ul><ul><li>What are the contents of the franchising brochure ? </li></ul>MM534 Entrepreneurship
  4. 4. Reserve professional staff <ul><li>Full time staff </li></ul><ul><li>Part time staff </li></ul><ul><li>Strategy: </li></ul><ul><li>Focus on training management </li></ul><ul><li>capacity </li></ul><ul><li>To establish professional teachers directory </li></ul>MM534 Entrepreneurship
  5. 5. Owned stores in the important region Central Kowloon Hung Ham … … Luohu Futian Nanshan … … MM534 Entrepreneurship
  6. 6. <ul><li>Basic conditions: </li></ul><ul><li>1). Location </li></ul><ul><li>NEW residential area-------(more newlyweds </li></ul><ul><li>& children) </li></ul><ul><li>More bigger residential area-------(more newlyweds & children) </li></ul><ul><li>High-grade residential area-------(Have greater spending power) </li></ul><ul><li>Notes: Except the “ 安居工程”,“公屋计划” </li></ul>MM534 Entrepreneurship
  7. 7. <ul><li>2). The number of Student </li></ul><ul><li>Shenzhen </li></ul>MM534 Entrepreneurship
  8. 8. <ul><li>Hong Kong </li></ul>数据来源:香港政府统计处 http://www.censtatd.gov.hk/
  9. 9. <ul><li>Conclusion : </li></ul><ul><li>In Shenzhen , There are more and more student don't choose to enter the local high school. More and more parents will sent their children abroad to study. </li></ul><ul><li>In Hong Kong , the numbers of students present negative growth. </li></ul><ul><li>Strategy : </li></ul><ul><li>Focused on the development of Shenzhen market </li></ul><ul><li>Limited the development of the Hong Kong market </li></ul>MM534 Entrepreneurship
  10. 10. To diffuse the concept <ul><li>To diffuse the concept of “parent-child relationship&quot; In society </li></ul><ul><li>Strategy : </li></ul><ul><li>Radio </li></ul><ul><li>News paper </li></ul><ul><li>TV program </li></ul><ul><li>Social activities </li></ul>MM534 Entrepreneurship
  11. 11. Risk Management <ul><li>Concentrate on revenue driven courses, remove the ones are not profit-making as soon as possible. </li></ul><ul><li>Contingency plan. E.g. bad transport, weather, traffic jam, diseases etc. </li></ul><ul><li>Different culture. </li></ul><ul><li>Concerned about the impact of government policies . </li></ul><ul><li>To ensure that branch subbranch income stability. </li></ul>MM534 Entrepreneurship
  12. 12. Q & A MM534 Entrepreneurship
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