The term “Retailing” refers to any activity that involves a sale to an individual customer.
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
Size of Indian Retail 01/29/12 Source : http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194
01/29/12 www.azadsikander.blogspot.com About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.
Porter’s five force model 01/29/12 www.azadsikander.blogspot.com
Analysis 01/29/12 www.azadsikander.blogspot.com 5 Forces Analysis Rivalry among the competitor
Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc
Threat of entrants
FDI policy not favorable for international players.
Domestic conglomerates looking to start retail chains.
International players looking to foray India.
Bargaining power of supplier
The bargaining power of suppliers varies depending upon the target segment.
The unorganised sector has a dominant position.
There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.
Big Bazaar targets higher and upper middle class customers.
The large and growing young working population is a preferred customer segment.
Big Bazaar specifically targets working women and home makers who are the primary decision makers.
Life cycle of Big Bazaar 01/29/12 SALES www.azadsikander.blogspot.com
01/29/12 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High www.azadsikander.blogspot.com
01/29/12 Marketing Mix www.azadsikander.blogspot.com Physical Evidence People Place Promotion Price Product Process 7 ‘P’
Future strategy of Big Bazaar 01/29/12 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.azadsikander.blogspot.com Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)
01/29/12 Marketing strategy www.azadsikander.blogspot.com Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product
01/29/12 Thank You www.azadsikander.blogspot.com