Your SlideShare is downloading. ×
170707 633742707350518750
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

170707 633742707350518750


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Transcript

    • 1. 01/29/12 Big Team Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
    • 2. What is Retailing
      • The term “Retailing” refers to any activity that involves a sale to an individual customer.
      • Retailing is the interface between the producer and the individual consumer buying for personal consumption.
    • 3. Size of Indian Retail 01/29/12 Source : Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194
    • 4. 01/29/12 Kuber complex Varanasi
    • 5. 01/29/12 About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website Tag line Is se sasta aur achha kahin nahi.
    • 6. Porter’s five force model 01/29/12
    • 7. Analysis 01/29/12 5 Forces Analysis Rivalry among the competitor
      • Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc
      Threat of entrants
      • FDI policy not favorable for international players.
      • Domestic conglomerates looking to start retail chains.
      • International players looking to foray India.
      Bargaining power of supplier
      • The bargaining power of suppliers varies depending upon the target segment.
      • The unorganised sector has a dominant position.
      • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.
      Bargaining power of buyers
      • Consumers are price sensitive..
      • Availability of more choice.
      Threat of substitutes
      • Unorganized retail
    • 8. Customer Segmentation
      • Big Bazaar targets higher and upper middle class customers.
      • The large and growing young working population is a preferred customer segment.
      • Big Bazaar specifically targets working women and home makers who are the primary decision makers.
    • 9. Life cycle of Big Bazaar 01/29/12 SALES
    • 10. 01/29/12 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High
    • 11. 01/29/12 Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’
    • 12. 1.Product Mix 01/29/12
    • 13. Product Mix Cont.. 01/29/12 ELECTRONICS BAZAAR
        • Television sets
        • Washing Machines
        • Refrigerator
        • Personal Care
        • mBazaar
        • Microwaves
        • Small Appliances
        • Laptops
        • Computer Accessories
        • Kitchen Appliances
      • Footwear Bazaar
      • Beauty Care
      • Navara
      • Star Parivar
      • Meena Bindre
      • Living Room
      • Bed Room
      • Kitchen
      • Dinning Rooms
      • Kids Room
      • Been Bags
      • Paintings
      • Decorative Items
      • Kids Wear
      • Toy Bazaar
      • Stationary
      • Child Care
      • Mr. right
      • Bakery
      • Loot Mart
      • Tulsi
      • Future Money
      • Future Generally
    • 14. 2.Pricing
      • Value pricing
      • Promotional pricing
          • Low interest financing
          • Psychological discounting
          • Special event pricing
      • Differentiated Pricing
          • Time pricing
      • Bundling
    • 15. Psychological pricing 01/29/12
    • 16. Time pricing Value Pricing 01/29/12
    • 17. Bundling 01/29/12
    • 18. 3.Place 01/29/12 BIG BAZAR INDIA
      • Number of out let- 104;
      • Located at main city-tier I & tier city-II;
      • Area-10,000sq ft- 120000 sqft;
      • High street area of city; &
      • Approachable destination.
    • 19. 4.Promotion 01/29/12
    • 20. 01/29/12 Big Bazaar XIDAS, Jabalpur PROMOTION
    • 21. 5.People
      • Well trained staff;
      • Appearance;
      • Empowered individual;
      • Encouraged to think out of box; &
      • Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
    • 22. 6.Physical Evidence 01/29/12
    • 23. 7.Process 01/29/12
    • 24. Positioning 01/29/12 Big Bazaar XIDAS, Jabalpur High service low service Low price High price
    • 25. Organization value and customer value 01/29/12
    • 26. 01/29/12 Guerrilla marketing strategy
    • 27. Future strategy of Big Bazaar 01/29/12 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)
    • 28. 01/29/12 Marketing strategy Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product
    • 29. 01/29/12 Thank You