Introduction to Real Estate
Introduction to Real Estate
Marketing in Facebook
g
by
y
Reggie Nicolay
Director of Social Media, Cyberhomes
Director of Social Media Cyberhomes

Credits: Darren Barefoot & Robert Scoble

FACEBOOK: CREATING
NEW BUSINESS OPPORTUNITIES

Facebook Daily Visitors in 2008 (WW)
Facebook – Daily Visitors in 2008
Credits: Google Trends

Facebook Daily Unique Visitors (US)
Facebook – Daily Unique Visitors (US)
Credits: Google Trends

Audience Characteristics
Audience Characteristics
Credits: Google Ad Planner

Other Interesting Facebook Stats
Other Interesting Facebook Stats
• 175 million active users
• Fastest growing demographic: 30 years old and older
• More than 3 billion minutes spent on Facebook daily
More than 3 billion minutes spent on Facebook daily
• More than 4 million users become fans of Pages daily
More than 4 million users become fans of Pages daily
• More than 850 million photos uploaded monthly
• More than 7 million videos uploaded monthly
Credits: facebook.com/press/info.php?statistics

Your Dashboad

Birthdays

Find people you know
on Facebook
b k
• Find people you email
Find people you email
• Discover people
Facebook thinks you may
y y
know
• Search for People
• Find People You IM

Profile Page
Profile Page
BEST PLACE TO DEEPLY ENGAGE
WITH NETWORK

Complete Your Profile
Complete Your Profile
•Basic Information
Basic Information
•Personal Information
•Contact Information
•Education
Info tab > Edit Information
f f

Check your Privacy Settings
Check your Privacy Settings
y
•Choose who can see your
profile
•Choose who can search
Choose who can search
for you
•Choose what stories
Choose what stories
about you get published
•Control the information
Control the information
applications use
Settings > Privacy

Choose what stories
about you get published

Set Up Friend Lists
• Group and organize
contacts
• Bigger component to
new design
e des g
• Used to message people

Profile is complete…
now what? Sharing
Tips.
•Birthday wishes (text,
music or video)
•Check events and RSVP
•Use “like”
•Add pictures tags friends
•Add pictures, tags friends
and family
•Share links to useful
resources (videos,
tutorials, articles)
, )

Share Your Presence
Outside Facebook
• Any RSS Feed
Any RSS Feed
• Google Reader
• Flickr
• Digg
• Delicious
• YouTube
Yo T be
• Yelp
• p
StumbleUpon
• Hulu
• Photobucket
• Last.fm
• Picasa

Applications for Your
Profile
LinkedIn
•LinkedIn
•iLike
•Profile Box
•Posted Items Pro
•FriendFeed
•T itter
•Twitter
•YouTube
•Socialistics

Business Page
Business Page
NEW OPPORTUNITIES W/BUSINESS
PAGE

Complete Your Business
Profile
fil
•Basic information
Basic information
•Website
•Company Overview
•Mission
•Products

Page Settings
Page Settings
•What tab fans see when
What tab fans see when
first visiting the page:
posts or the wall
•What tab does everyone
else first see: Any of your
available tabs
•Whether or not Fans can
write on the wall, post
photos, post videos or
post links
post links

Applications worth trying:
A li i h i
• Discussion boards
• FMBL Code
• RSS‐Connect
• YouTube Player
Y T b Pl
• SlideShare
• Testimonials
• LinkedIn profile

Facebook Business Page
Facebook Business Page
MY BUSINESS PAGE IS
COMPLETE…NOW WHAT?

Pages and SEO
Pages and SEO
public search listing example

Business Status Updates
• Works like profile updates
• 140 characters or less
• Added to fans newsfeed
• Keep updates authentic
• A
As usual in Facebook, don’t direct sell
l i F b k d ’ di ll
in status updates
• Shorten URL’s

Business Status Update
Examples
• Market updates: Cyberhomes market
charts, trends and other important
market related content
k l d
• Cyberhomes Neighborhood Expert

Business Status Update
Examples
• Market updates: Cyberhomes market
Status Updates
charts, trends and other important
market related content
k l d
• Holiday / seasonal tips: Time
change, summer tips, winter tips,
change summer tips winter tips
Halloween safety

Business Status Update
Examples
• Market updates: Cyberhomes market
Status Updates
charts, trends and other important
market related content
k l d
• Holiday / seasonal tips: Time
change, summer tips, winter tips,
change summer tips winter tips
Halloween safety
• Green Homeowner Tips: Light Bulbs
differences, low maintenance
landscaping, energy efficiency
improvement tax credits
improvement tax credits

Business Status Update
Examples
• Market updates: Cyberhomes market
Status Updates
charts, trends and other important
market related content
k l d
• Holiday / seasonal tips: Time
change, summer tips, winter tips,
change summer tips winter tips
Halloween safety
• Green Homeowner Tips: Light Bulbs
differences, low maintenance
landscaping, energy efficiency
improvement tax credits
improvement tax credits
• Share local event and meetups: Use
the Facebook events feature to send
viral RSVP requests. Add additional
admins to extend your reach. RSVP’s
create newsfeed entries.

Facebook Events
Facebook Events
•Create a viral event
Create a viral event
opportunity
•Easily build RSVP list
•Drive contacts back to
•Drive contacts back to
your page
•As guests RSVP, the
announcement is added
to the newsfeed

Facebook Insights
• Page Views
Page Views
• Unique Views
• Fans
• New Fans
• Removed Fans
• Wall Posts
Wall Posts
• Discussion topics
• Reviews
• Photo Views
• Audio Plays
• Video Plays

Facebook Page Promotion
Facebook Page Promotion
STEP IT UP WITH ADVERTISING IN
FACEBOOK

Ads
•Targeting: Use IP address
Targeting: Use IP address
and a user's profile
information to determine
a user s location
a user's location
•Keywords are based on
information users list in
their Facebook profiles,
such as Activities, Favorite
,
Books, TV Shows, Movies,
etc.

Social Ads
Social Ads
•Showcases Fans
Showcases Fans
interactions with Your
Page or App
Example Social Interaction:
Reggie has become a fan of
the Cyberhomes Page

Advertise on Facebook
Best Practices ‐ f
i from
Facebook
• Identify your goals
Identify your goals
• Target your audience
•T
Target your keywords
k d
• Keep ad simple
• Strong call‐to‐action
• Use image
• Landing page
• Evaluate your campaign
performance and make
the necessary changes

Facebook Groups
Facebook Groups
WHERE DO GROUPS FIT IN?

Facebook Groups:
Facebook Groups:
Interest‐based
• Create a group based on
Create a group based on
interest, hobbies,
expertise
•Understand groups do not
work with applications
•The messages sent to
Fans are delivered to their
Facebook inbox. Send
messages up to 5000
members

Take what we’ve learned back to your blog!
y g
FACEBOOK CONNECT
LIFESTREAM

Integrate Your Real Estate Brand
Integrate Your Real Estate Brand
with Facebook
For techniques and products that help you
For techniques and products that help you
brand yourself as a Neighborhood Expert:
ContactMe@cyberhomes.com
866.599.8509
Call us today to learn more
y
about Cyberhomes!