Get Real on Twitter


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You've heard the buzz about Twitter, the leading micro-sharing tool with macro results. But how does this technology fit into your real estate business? Can you actually create new relationships 140 characters at a time?

Learn how to create a Tweet Plan to reach locals in your market, communicate more effectively with them, and become their trusted advisor.

We will also explore:
• Details behind your account setup
• What type of updates should you share?
• Tips on becoming the trusted advisor
• How to gain local, targeted followers
• What twitter applications are right for your business?

Published in: Technology, Design, Real Estate
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  • Get Real on Twitter

    1. 2. Call us now: 866-599-8509 <ul><li>Neighborhood Expert Marketing System </li></ul><ul><ul><li>Exclusive to one real estate professional pre zip code </li></ul></ul><ul><ul><li>Leader board ad for all searches in the zip code purchased </li></ul></ul><ul><ul><li>Compiled market data and trends </li></ul></ul><ul><ul><li>Post cards, flyers and other offline marketing </li></ul></ul><ul><li>Community Websites </li></ul><ul><ul><li>Exclusive community website by zip code </li></ul></ul><ul><ul><li>Neighborhood data market trends </li></ul></ul><ul><ul><li>MLS IDX: Map search, parcel lines, neighborhood boundaries, points of interest, community demographics, school stats, quick searches </li></ul></ul>
    2. 3. GET REAL ON TWITTER Presented by @nik_nik @Cyberhomes
    3. 4. What is Twitter? <ul><li>Cross between text messaging & blogging </li></ul><ul><li>Effective Business communication tool </li></ul><ul><li>Micro-sharing with macro-results! </li></ul>
    4. 5. Twitter Vocabulary <ul><li>Twittering: The act of using Twitter </li></ul><ul><li>Tweet: A message on Twitter </li></ul><ul><li>ReTweet: Re-Broadcast someone’s tweet </li></ul><ul><li>Follow: Opting in to hear from someone </li></ul><ul><li>DM: Sending a direct message to another user </li></ul><ul><li>TweetUp: A meetup with Twitter users </li></ul><ul><li>Twit/Tweep: Twitter user </li></ul>
    5. 6. Twitter Growth Twitter has grown 1382% in the last 12 months Source: Nielson Wire
    6. 7. Interesting Twitter Stats <ul><li>Fastest growing online community, users almost doubled from Feb 09’ to March 09’ </li></ul><ul><li>Approximately 14 million unique visitors </li></ul><ul><li>5-10 thousand new accounts created daily </li></ul><ul><li>Largest age group 35-49 (42% of audience) </li></ul><ul><li>Average user has 70 followers </li></ul>
    7. 8. Why Twitter for Real Estate? <ul><li>Grow your network </li></ul><ul><li>Become a trusted advisor </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Gain Web exposure </li></ul><ul><li>Learn from colleagues </li></ul>
    8. 9. Getting Started <ul><li>Sign up for FREE at </li></ul><ul><li>Choose your username wisely </li></ul><ul><li>Upload your profile image </li></ul><ul><li>Customize your background </li></ul><ul><li>Add a short bio </li></ul><ul><li>Add a link to one of the following: blog, Website, social profile, landing page. </li></ul>
    9. 10. Custom Backgrounds
    10. 12. Growing your following
    11. 13. Targeting Locals
    12. 14. <ul><li>Desktop application </li></ul><ul><li>Leverages Twitter’s </li></ul><ul><li>location-based API </li></ul>
    13. 15.
    14. 16. A few other directories <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    15. 17. <ul><li>Hollaback Girl Method </li></ul>Following Back
    16. 18. Following Emails
    17. 19. View Follower Profile
    18. 20. Welcome Message <ul><li>Thanks for following… </li></ul><ul><li>Thanks for following Amy… </li></ul><ul><li>Thanks for following Amy, I made this video for you so you’d know what you’re getting yourself into. </li></ul>
    19. 21. Becoming the Trusted Advisor
    20. 22. Example Tweets local events market updates homeowner tips interests just for fun breaking news
    21. 23. Creating a Tweet Plan <ul><li>Make a tweet topic list </li></ul><ul><li>Identify your resources </li></ul><ul><li>Create your Daily Tweet List </li></ul><ul><li>Schedule Tweets </li></ul><ul><li>Supplement with spontaneity </li></ul><ul><li>Review & Revise </li></ul>
    22. 24. Make a Tweet Topic List
    23. 25. Identify Your Resources
    24. 26. Make a Daily Tweet List
    25. 27. Scheduling Tweets
    26. 28. Spontaneous Tweeting
    27. 29. Twitter Applications
    28. 30. Twitter for Your Desktop Twhirl Tweetdeck
    29. 31. Twitterberry for Blackberry <ul><li>For your Blackberry </li></ul><ul><li>Works with TwitPic </li></ul>
    30. 32. Tweetie for iPhone <ul><li>Works with TwitPic </li></ul><ul><li>ReTweet Feature </li></ul><ul><li>Link shrinking via </li></ul><ul><li>View and save searches </li></ul>
    31. 33. <ul><li>Pictures, video and resource links </li></ul>Media Sharing
    32. 34. Twitpic <ul><li>Send photos to Twitter </li></ul><ul><li>Upload photos by email, mobile or web </li></ul><ul><li>See who viewed photo </li></ul>
    33. 35. TweetPhoto BubbleTweet <ul><li>Send photos to Twitter </li></ul><ul><li>Upload photos by email, mobile or web </li></ul><ul><li>See who viewed photo </li></ul>
    34. 36. Mobile Fotos <ul><li>Made for iPhone </li></ul><ul><li>Works with Flickr </li></ul><ul><li>Works with top twitter apps </li></ul><ul><li>Flickr Search of photos, groups </li></ul><ul><li>and people </li></ul>
    35. 37.
    36. 38. and
    37. 39. <ul><li>Cross-promoting your Twitter account </li></ul>Twitter on your blog
    38. 40.
    39. 41.
    40. 42.
    41. 43. Twitter Counter
    42. 44. Lifestream - WordPress Plugin
    43. 45. Blog Promotion using Twitter
    44. 46. Events
    45. 47. Tweetups <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    46. 48. Monitor Twits & Tweets
    47. 49. Saved Searches <ul><li>Search from Twitter sidebar </li></ul><ul><li>Click “Save this search” </li></ul>
    48. 50. <ul><li>Keyword alerts by email </li></ul><ul><li>Track any keyword or phrase </li></ul>
    49. 51. Twitter for Real Estate Twits Download Your Free Twitter eBook @ Follow Us @ cyberhomes @ nik_nik Call us now for support 866-599-8509
    50. 52. View Our Materials Tomorrow <ul><li>Visit </li></ul><ul><li>Video recap </li></ul><ul><li>PowerPoint slides </li></ul>