20 Ways to Tune Up Your WordPress Site

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This is the presentation that @nik_nik and I delivered at NAR Annual 2011.

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  • Use the newishWordPress Menu tool to create menus. Theme needs to support this.Simple Sidebars
  • http://wpmu.org/featured-wordpress-plugin-share-this/
  • Responsive Web DesignWP Touch ProStudioPress: Driskill by Bill Erikson
  • StudioPress: Driskill by Bill Erikson
  • StudioPress: Driskill by Bill Erikson – In Genesis MarketPlace
  • Google is using your site’s loading speed in their Search Engine Ranking Algorithm which will be used to determine your site’s placement on the Search Engine Results Pages (SERP’s).
  • Add meta data to your posts.Great Share Plugins: 1. Sharebar2. Slick Social Share Buttons3.
  • http://wordpress.org/extend/plugins/tweet-old-post/
  • $39.00 for Gravity forms$99 for Gravity Forms w/ Basic Add-ons
  • Mailchimp + Gravity Forms$39.00 for Gravity forms$99 for Gravity Forms w/ Basic Add-ons
  • 20 Ways to Tune Up Your WordPress Site

    1. 1. * Aesthetics. Mechanics. Content. Conversion. Presented by Nicole Nicolay “@nik_nik” Reggie Nicolay “@ReggieRPR”
    2. 2. *
    3. 3. 1. Customize your template with a professional design
    4. 4. 1. Customize your template with a professional design
    5. 5. 2. De-clutter (simplify navigation / remove widgets)
    6. 6. 3. Add a detailed footer
    7. 7. 4. Highlight connectivity (social icons)
    8. 8. 5. Optimize for mobile viewing (Responsive Design)
    9. 9. 5. Optimize for mobile viewing (Responsive Design)
    10. 10. *
    11. 11. 6. Utilize Featured Post Thumbnails
    12. 12. 6. Utilize Featured Post Thumbnails
    13. 13. 7. Create custom post types
    14. 14. 8. Improve site performance “W3 Total Cache”
    15. 15. 9. Backup your site
    16. 16. 10. Optimize Post Sharing (Meta-data)
    17. 17. 10. Optimize Post Sharing (Meta-data)<meta property="og:title" content="[VIDEO] Developing Your Content MarketingPlan: Step 2 – Brainstorm" /><meta property="og:description" content="In step 1 toward Developing YourContent Marketing Plan; I asked you to strategize, which involved answering 2important questions: (1) what do you have to offer and (2) what do your potentialclients need from you? By answering these 2 questions you can begin to pinpointyour expertise and focus on your messaging; or what [...]"/><meta property="og:url" content="http://www.mytechopinion.com/2011/10/video-developing-your-content-marketing-plan-step-2-brainstorm.html"/><meta property="og:image" content="http://www.mytechopinion.com/wp-content/uploads/2011/10/contentvideo2.jpg"/>
    18. 18. *
    19. 19. 11. Develop a content strategy Based on… • What you have to offer • What your clients need from you
    20. 20. 12. Maintain consistent quality posts (editorial calendar)
    21. 21. 13. Highlight your niche content (w/ saved searches,landing pages, etc.)
    22. 22. 14. Stop considering and start shooting VIDEO!
    23. 23. 15. Understand your distribution flow (social share controls)
    24. 24. *
    25. 25. 16. Make it easy for people to contact you
    26. 26. 18. Set up an Autoresponder
    27. 27. 19. dsIDXPress
    28. 28. 19. dsIDXPress
    29. 29. 19. dsIDXPress
    30. 30. 20. General WordPress Housekeeping• Upgrade WordPress Core• Upgrade PluginsWhat are your favorite tune-up tips?

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