A crash course for creativity

1. A crash course on Creativity Stanford College
2nd Assignment
Irene Pateraki

2. A place should make you feel comfortable from the entrance,
and I think a fountain, water in general, brings nice feelings…

3. Going inside a mall, sometimes you feel anxious, where to go,
what to see…an open place with good lighting and plants inside
makes you feel more comfortably…

4. One of the shops
I ‘m a good
customer
As I have noticed, I like
stores with clothes where
clothes are separated
according to colors as well as
casual and for special
occasions clothes! It’s easier
for me like that to find what
I’m looking for….
Nice shoes….

5. What am I looking
for?
I also like the shops where I
can look whatever I want and
ask for help when I want!
Don’t you also like how
clothes are on shelves ? And
light on the shop?

6. And proposals….
So if you want to buy a black
costume, here they give you the
chance to accompany it with the
right shoes, bag and shirt!
Everything easy, don’t need to
spend lots of time looking
around…

7. A store for the
house…that
welcomes you!
I really found out that an
open door really invites you
to the store…I feel more
reluctant to enter a store by
opening a door…
And the light here great as
well! To allow you see every
single detail of the objects!
As for objects…not many…put
in a right order…help you find
what you are looking for!

8. Red:a color that in market means something good for buyers! Either
sales or reduction in prices! So here 20% off and shoes at a great display
wait for you to choose the right ones!

9. Here color plays an important role! Everything is separated
according to color…positive attitude, lots of colors, make you feel
so happy and you want to buy them all in all colors!

10. More colors….
A typical super market with so nice
and fresh fruits…. The sales person
put some fresh fruit behind me and
I don’t know what to choose…
The display is nice…maybe if it was
me..I would make a better canvas
combining the colors and
shapes…I’m creative, don’t you
believe me????

11. Salami area SOS
It’s salami area…but I find it
confusing…I prefer fruits area
to tell you the truth…
Some are in display in front
some in a fridge behind and
nobody is there to help
me…maybe I will go back to
fruits…

12. Service…
Ok it’s not the most creative
work but a good smile or a
short chat makes you feel
welcomed, even when you
exit the store….
She was bored…

13. Easy and Smart
I had never seen before that I
could order by myself a
book? Can you imagine? I
should observe better next
time!!!

14. Books displayed in categories, easy to search and if you need help
people in orange can help!

15. Who says that a security man is there only for security reasons? A
smiley man welcomes the people and give directions! Great
surprise and really a plus for the store!

16. Why am I avoiding
it?
Today I understood why I
avoid this store…It’s
dark..very dark inside, no
good lighting, dark floor and
sales person dressed on
black…I suppose I’m not that
kind of person!

17. Can you feel like being close to the sea in a department store? Yes, if you have a
coffee in a coffee shop with an aquarium in front…so relaxing to have a drink,
talk to your friends and watch the fish swimming…really refreshing idea!

18. No happy people…
Waiting in a line to ask for a
service?
No way, the man in white
jacket was looking really
furious… going up and down
but what to expect from only
one sales person?

19. No doors at all! You are all invited! Shoes in front, clothes behind!
Modern look, really interesting approach…many nice things that I
would like to buy!!!!

20. Isn’t it wonderful? A toy store but it’s for old and young children!
Haven’t you noticed the two doors in the entrance, one small for kids
and one bigger for parents! As for the colors inside…blue makes me
dream….

21. Don’t you feel confused to find what you are looking for? Where
are the boots, the high-heels or the flat shoes? Couldn’t they put
them in a better order?

22. And as it’s time to leave the mall, there is a great flower shop in the
entrance, so many colors and a really attentive sales woman…don’t
need to mention the great smell of the flowers…the smell is still in my
nose!

23. And something
different….
A woman selling jewelry and
goldfish outside the mall…I
don’t think that these two
jobs can be combined…but
here it is where creativity
comes!

24. Conclusion?
Yes the truth is that we never
really observe what we
see…we should spend some
more time on observation
though…
“The stars up close to the
moon were pale; they got
brighter and braver the
farther they got out of the
circle of light ruled by the
giant moon”
― Ken Kesey, One Flew Over
the Cuckoo's Nest