E business models


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E business models

  1. 1. RENE ROJAS www.linkedin.com/in/renerojas www.twitter/renerojas renerojas@modelosdenegocio.com 2010
  2. 2. Business Strategy Who are the targeted customers? What are the products and service offerings? What is the unique and valuable proposition targeted by the firm? What choices and trade-off has the firm made?
  3. 3. Organizational form or structure? What are the arrangement of organizational subunits and the accompanying hierarchy of the autority? What are the reporting relationship for each manager, the “shape” of the organization, and the division of labor across the organization, the network of organizations, or the team of e-lancers? How do managers balance this collection of rights, privileges, obligations, and responsibilities through incentives, conflict, and conflict resolution?
  4. 4. Business process What is the key set of activities designed to produce a specified output for a particular customer or market? How do these activities cut across task, roles, people, departments, and functions to provide with a product or service? How do managers design, operate, improve, and evaluate the performance of these processes? What intellectual property or competitive advantage is embedded in the firm’s process?
  5. 5. Value Chain How does the firm add value to its inputs? How do the firm’s value-adding activities fit with those of the other players in the industry? What information is necessary to manage the boundaries between the firm and other value chain participants? How does the value chain fit with competitive landscape?
  6. 6. Core competencies Relatively few sources of intellectual and service strength that are distinctive and create long-term competitive advantage Collective learnings of firms, about how integrate multiple streams of skills, technologies, and processes to adapt to quickly changing opportunities
  7. 7. Two forms of convergence Convergence of technical platform ▪ Internet, Existing IT ▪ global telephone system, Infraestructure in: ▪ The communication standard TCP/IP, •Firms ▪ The addressing system of URLs ▪ Personal computers, •Governments ▪ Mobile phones •Education institutions ▪ Cable TV systems •Homes ▪ Databases of product and customer information ▪ Multimedia sound and graphics Development of an ▪ Universal use of browsers Interface user-friendly And free
  8. 8. Analyzing the impact of a change before its implementation reduce the risk of failure. Business models help to capture the essence of an e-business initiative: Strategy, form, processes, value chain and core competencies
  9. 9. “A description of the roles and relationships among a firm’s consumers, customers, allies, and suppliers that identifies the major flows of product, information and money, and the major benefits to participants”
  10. 10. 1. Participants 1. Firms of interest 2. Customers and suppliers 3. allies 2. Relationships 1. Primary relationships: where the participant knows more about the customer than any other participant 3. Flows 1. Money 2. Product or service, digital or physical 3. Information
  11. 11. Rene Rojas E-business consultant renerojas@modelosdenegocio.com www.linkedin.com/in/renerojas www.twitter/renerojas