René Power, Digital Marketing Portfolio 2010


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This is a short presentation showcasing some of the digital projects I have managed for clients, and proactively for myself.
I hope it is of interest.

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René Power, Digital Marketing Portfolio 2010

  1. 1. Digital Portfolio René Power
  2. 2. Introduction <ul><li>Dear Andrew, </li></ul><ul><li>I trust this short document finds you well. I’ve had a good look through the material I have and have pulled together some of the larger, predominantly B2B projects. </li></ul><ul><li>There are a number of websites and micro sites, some banner advertising and Flash based projects too. Unfortunately, I don’t have access to most of the email marketing campaigns I’ve been involved with. </li></ul><ul><li>I’ve also added in my own personal digital projects and you have my CIM ‘emarketing‘assignment. I hope it shows some understanding, exposure to and more importantly a passion for digital marketing. </li></ul><ul><li>Admittedly, there isn’t a Matalan in here, but I do believe I bring other account management skills to the mix too. </li></ul><ul><li>I hope we meet to discuss this Account Direction role with you further. </li></ul><ul><li>Best wishes </li></ul><ul><li>René Power </li></ul>
  3. 3. Equitas Corporate Sales URL: – December 2009 Summary: Marking the launch of Knightsbridge plc’s corporate business sales arm, the name, brand website and collateral were creating to give a Coutts feel. The website includes introductory video and hidden pages with animated content, but given it is a high involvement purchase, the priority is to convey credibility and stimulate enquiry.
  4. 4. Lancashire Probation Trust – ‘hidden heroes’ URL: – October 2009 Summary: As part of a major regional public awareness campaign taking in outdoor, radio and press advertising and PR, a specific hidden heroes website was designed to act as the home of the campaign in Lancashire and a link between the main LPT site and various Ministry of Justice sites.
  5. 5. Intrinsic Technology – ‘Smarter Healthcare’ campaign URL: – February 2009 Summary: Promoting Intrinsic Technology’s unified communications technology within the health sector, this mini campaign allowed us to strike out from the confines of the main corporate site and create a specific approach to an important sector involving a micro site, emarketing & banner advertising on key health sector procurement sites.
  6. 6. Watts Industries – Electro Controls URL: - January 2007 Summary: A sub company of Watts Industries, the site was refreshed with a number of conversion tools added. Regular emarketing campaigns were supported by updated web content. The Product Selector was added January 2008 (see below).
  7. 7. Watts Industries – Electro Controls Product Selector URL: - January 2008 Summary: The Product Selector tool, designed in Flash, showcased products within typical BMS systems, linking to thousands of products in the EC catalogue. It was designed as a way to reduce information calls and aid self selection, helping a small sales team to be more efficient. The Product Selector was added to the site in March, with an offline version available for sales reps to use in sales calls.
  8. 8. Watts Industries – Black Teknigas URL: - January 2007 Summary: A sub company of Watts Industries, the site was redesigned and rebranded to fall within Watts corporate design guidelines.
  9. 9. Watts Industries – Gas Governors URL: - January 2008 Summary: A subsidiary of Black Teknigas, the site was created with an important product calculator download feature, to fall within Watts corporate design guidelines.
  10. 10. ESR Technology URL: – April 2007 Summary: ESR Technology became a private sector company in 2005, spinning out of AEA Technology as a management buyout. The new website needed to convey real risk assessment and consulting expertise across a range of sectors, capture data and enquiries and fill the graduate engineer pipeline.
  11. 11. Personal digital experience URL: – June 2009 Summary: My own Wordpress marketing blog, receiving over 100 hits a day, 3,000 reads a month (Jan and Feb 2010) and rising. Aimed at SMEs, business and students. Promoted across Linkedin, Business Scene, Ecademy and Twitter.
  12. 12. Personal digital experience (2) Twitter & Linkedin Summary: Used to build personal brand and drive traffic to my blog and other content. Plan to reproduce blog content (especially series) as SlideShare presentations and vlogs on YouTube and Vimeo.
  13. 13. Thank you René Power Mob 07725 979 362 Email [email_address]