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Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
Video Online
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Video Online

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  • Miter René Lundgaard, ogjeger User Experience konsulenti Creuna.Vi skali dag tale om video online.
  • Transcript

    • 1. Video online<br />René Lundgaard Kristensen<br />User Experience konsulent<br />
    • 2.
    • 3.
    • 4.
    • 5. FREMTIDENS MARKEDSFØRING OG KOMMUNIKATION, SOM VI KENDER DEN…<br />© Creuna<br />
    • 6. …FINDES DEN OVERHOVEDET?<br />© Creuna<br />
    • 7. Internettet har ændret verden<br />VIDEO HAR ÆNDRET INTERNETTET<br />
    • 8.
    • 9. “companies stage an experience when they engage customers in a memorable way”<br />Pine & Gilmore i ‘The Experience Economy”<br />
    • 10.
    • 11. …Og det er altså ikke for sjov<br />46% af seere tager aktion på en video, de har set<br />22% besøger det relaterede website<br />26% søger efter mere information<br />12% køber et produkt i virksomheden<br />’Frames of Reference: Online Video Advertising?’<br />Online Publishers Association (OPA).<br />
    • 12.
    • 13.
    • 14. I bevægerjerud, hvor folk har mange roller<br />PRIVAT PROFESSIONEL VEN FAMILIE<br />Detudfordrerden traditionellemåde at tænkepå<br />
    • 15. Organisationertænkestraditionelt I siloer<br />ERHVERV (B2B)<br />PRIVAT(B2C)<br />
    • 16.
    • 17. Socialemediernedbrydertraditionellegrænser<br />ERHVERV (B2B)<br />PRIVAT(B2C)<br />
    • 18. MIG OG OS<br />
    • 19.
    • 20. it- ogkommunikationsbranchenspublic service<br />
    • 21. Vis hvad I kan<br />© Creuna<br />
    • 22.
    • 23.
    • 24. Vis hvem I er<br />© Creuna<br />
    • 25. http://www.vimeo.com/173714<br />
    • 26. People buy people<br />© Creuna<br />
    • 27.
    • 28. PEOPLE BUY THEMSELVES<br />© Creuna<br />
    • 29.
    • 30. PEOPLE BUY surprices<br />© Creuna<br />
    • 31. http://www.youtube.com/watch?v=BO-7QVVJcr0<br />
    • 32. Det behøver ikke væresvært og dyrt<br />© Creuna<br />
    • 33.
    • 34.
    • 35.
    • 36.
    • 37. http://www.youtube.com/watch?v=DLxq90xmYUs<br />
    • 38. Tænkjeresprodukterind Ien kreativsammenhæng<br />© Creuna<br />
    • 39. Video skalikke bare væreinformativ<br />
    • 40.
    • 41. http://www.youtube.com/watch?v=2mTLO2F_ERY<br />
    • 42.
    • 43. Live broadcasting<br />
    • 44. tak<br />Twitter: @renelundgaard<br />RENÉ LUNDGAARD KRISTENSEN<br />Konsulent, User Experience<br />M: (+45) 22 49 83 42<br />rene.kristensen@creuna.dk<br />© Creuna<br />

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