ineedhits | SEO - The 10 Critical Google Ranking Factors

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A short SEO presentation I gave for a recent webinar.

It covers off the 10 most important factors in achieving top 10 rankings on Google.

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ineedhits | SEO - The 10 Critical Google Ranking Factors

  1. 1. Black Art or Vital Science
  2. 3. <ul><li>Search Engine Marketing - The Facts </li></ul><ul><li>The Fundamentals of SEO </li></ul><ul><li>Science: 10 Critical Factors to Top Rankings </li></ul><ul><li>Q&A </li></ul>
  3. 4. <ul><li>90% of online Web sessions begin with a search. </li></ul><ul><li>85% of all traffic on the internet is referred from a search engine. </li></ul><ul><li>82% of people use search engines like Google to find local businesses. </li></ul><ul><li>Google Australia receives over 300,000 searches every minute. </li></ul><ul><li>61% of Local searches result in offline purchases or activity </li></ul>
  4. 5. Search Volume in Feb 2010: Google - 87.26% Yahoo! - 7.08% Bing - 4.05% Other - 1.61%
  5. 6. 3 key types of search engine marketing: SEO Google’s Organic Listing Google Places Google’s Local Listings PPC Google’s AdWords Advertising
  6. 9. <ul><li>Goals of SEO: </li></ul>STEP 1 Getting Listed STEP 2 Getting to the TOP!
  7. 10. <ul><li>KEYWORDS </li></ul><ul><li>ARCHITECTURE </li></ul><ul><li>CONTENT </li></ul><ul><li>ON PAGE OPTIMIZATION </li></ul><ul><li>OFF PAGE OPTIMIZATION </li></ul>
  8. 16. <ul><li>Keyword Focused Anchor Text from External Links </li></ul><ul><li>External Link Popularity </li></ul><ul><li>Keyword Usage in Title Tags </li></ul><ul><li>Substantive unique content – Fresh and Regular </li></ul><ul><li>Diversity of Link Sources </li></ul><ul><li>Keyword use in H Tags </li></ul><ul><li>Alt Tags and Title Tags </li></ul><ul><li>Internal Linking with relevant anchor text within site </li></ul><ul><li>Site Architecture of the Domain </li></ul><ul><li>The social graph </li></ul>
  9. 18. The Sources
  10. 19. <head> <title>Australian Online Advertising Services…. <meta name=&quot;description&quot; content=&quot;We are a Google AdWords professional… <meta name=&quot;keywords&quot; content=&quot;Google advertising, Google AdWords, Google advertising Australia,…
  11. 29. www.yourdomain.com/products/product1 www.yourdomain.com/products.php?productID=12765 www.yourdomain.com/shoes/red-dress-shoes
  12. 32. <ul><li>Q&A </li></ul><ul><li>Thanks for your time…. </li></ul><ul><li>Contact Details </li></ul><ul><li>[email_address] </li></ul><ul><li>www.linkedin.com/in/renelemerle </li></ul><ul><li>Twitter.com/renelemerle </li></ul>

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