ineedhits | SEO - The 10 Critical Google Ranking Factors

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A short SEO presentation I gave for a recent webinar. …

A short SEO presentation I gave for a recent webinar.

It covers off the 10 most important factors in achieving top 10 rankings on Google.

More in: Business
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Transcript

  • 1. Black Art or Vital Science
  • 2.  
  • 3.
    • Search Engine Marketing - The Facts
    • The Fundamentals of SEO
    • Science: 10 Critical Factors to Top Rankings
    • Q&A
  • 4.
    • 90% of online Web sessions begin with a search.
    • 85% of all traffic on the internet is referred from a search engine.
    • 82% of people use search engines like Google to find local businesses.
    • Google Australia receives over 300,000 searches every minute.
    • 61% of Local searches result in offline purchases or activity
  • 5. Search Volume in Feb 2010: Google - 87.26% Yahoo! - 7.08% Bing - 4.05% Other - 1.61%
  • 6. 3 key types of search engine marketing: SEO Google’s Organic Listing Google Places Google’s Local Listings PPC Google’s AdWords Advertising
  • 7.  
  • 8.  
  • 9.
    • Goals of SEO:
    STEP 1 Getting Listed STEP 2 Getting to the TOP!
  • 10.
    • KEYWORDS
    • ARCHITECTURE
    • CONTENT
    • ON PAGE OPTIMIZATION
    • OFF PAGE OPTIMIZATION
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.
    • Keyword Focused Anchor Text from External Links
    • External Link Popularity
    • Keyword Usage in Title Tags
    • Substantive unique content – Fresh and Regular
    • Diversity of Link Sources
    • Keyword use in H Tags
    • Alt Tags and Title Tags
    • Internal Linking with relevant anchor text within site
    • Site Architecture of the Domain
    • The social graph
  • 17.  
  • 18. The Sources
  • 19. <head> <title>Australian Online Advertising Services…. <meta name=&quot;description&quot; content=&quot;We are a Google AdWords professional… <meta name=&quot;keywords&quot; content=&quot;Google advertising, Google AdWords, Google advertising Australia,…
  • 20.  
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  • 28.  
  • 29. www.yourdomain.com/products/product1 www.yourdomain.com/products.php?productID=12765 www.yourdomain.com/shoes/red-dress-shoes
  • 30.  
  • 31.  
  • 32.
    • Q&A
    • Thanks for your time….
    • Contact Details
    • [email_address]
    • www.linkedin.com/in/renelemerle
    • Twitter.com/renelemerle