ineedhits | SEO - The 10 Critical Google Ranking Factors

Black Art or Vital Science

Search Engine Marketing - The Facts
The Fundamentals of SEO
Science: 10 Critical Factors to Top Rankings
Q&A

90% of online Web sessions begin with a search.
85% of all traffic on the internet is referred from a search engine.
82% of people use search engines like Google to find local businesses.
Google Australia receives over 300,000 searches every minute.
61% of Local searches result in offline purchases or activity

Search Volume in Feb 2010: Google - 87.26% Yahoo! - 7.08% Bing - 4.05% Other - 1.61%

3 key types of search engine marketing: SEO Google’s Organic Listing Google Places Google’s Local Listings PPC Google’s AdWords Advertising

Goals of SEO:
STEP 1 Getting Listed STEP 2 Getting to the TOP!

KEYWORDS
ARCHITECTURE
CONTENT
ON PAGE OPTIMIZATION
OFF PAGE OPTIMIZATION

Keyword Focused Anchor Text from External Links
External Link Popularity
Keyword Usage in Title Tags
Substantive unique content – Fresh and Regular
Diversity of Link Sources
Keyword use in H Tags
Alt Tags and Title Tags
Internal Linking with relevant anchor text within site
Site Architecture of the Domain
The social graph

The Sources

<head> <title>Australian Online Advertising Services…. <meta name="description" content="We are a Google AdWords professional… <meta name="keywords" content="Google advertising, Google AdWords, Google advertising Australia,…

www.yourdomain.com/products/product1 www.yourdomain.com/products.php?productID=12765 www.yourdomain.com/shoes/red-dress-shoes

Q&A
Thanks for your time….
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ineedhits | SEO - The 10 Critical Google Ranking Factors

by Rene LeMerle on Jul 28, 2010

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