AMFI - AMSTERDAM FASHION INSTITUTE




creativity first
ability accomplishment art boldness
          brilliance conception creation
   craftsmanship fabrication feel idea
      ...
integrated learning
AMFI-AMSTERDAM FASHION INSTITUTE
integrated learning
AMFI-AMSTERDAM FASHION INSTITUTE
       1                  80
                                    Subs...
interdisciplinairy education based on creativity
             THE FASHION CHAIN




right&left brain            creative&t...
every department an english version
 INTERNATIONAL
production room | auditorium | lab
THE HOUSE AND ITS ROOMS
fashion&design | fashion&management | fashion&branding
                                             ABILITIES
            ...
integrated learning
          THE FASHION PROFESSIONAL
 designer industry                art director
                 cre...
profile FASHION&DESIGN
independent designer              industrial designer            Fashion Forecaster

“A conceptual ...
profile FASHION&BRANDING
brand engineer                    concept developer                   creative manager

“A concep...
profile FASHION&MANAGEMENT
buyer/ productmanager                        productionmanager                           creati...
integrated learning
     PRODUCT BASED MENTALITY

WORKSHOP
TOOLSHOPS
THEORETICAL
BACKBONE
year one
                                 first ‘general’ semester
            theoretical backbone | workshops | toolshop...
year one
                     second ‘specialisation’ semester
          theoretical backbone | workshops | toolshops
ME A...
year two
        theme based learning
QUALITY + QUANTITY
year three
                     integrated learning
           FASHION TALENT




               SPECIALISATION
MINOR     ...
HOW TO BECOME A PROFESSIONAL
                                            production          designer
            creative...
year three
                     integrated learning
MINOR INTERNATIONAL PRODUCTION
reality school
INDIVIDUALS
year four
         the fashion professional
INTEGRATED LEARNING
year four
    debate | show | exhibition
FASHION TRANSIT
integrated learning
AMFI AND THE FASHION BUSINESS
educational :        programmes connected to the industry
participation ...
excursions | internship | projects
AMFI AND THE FASHION BUSINESS
debate about the fashion world and fashion education
EVENINGS AT THE AMSTEL
sharing value
                                             AMSTERDAM
Modint
AIFW- Amsterdam International Fashion Week
DFF...
industry & education sharing value
                     IAF & IFFTI




IAF   FIT | NY            RMIT university
integrated learning
 THE CREATIVE COMMUNITY AMFI
The teachers
and the
students
Working
together
Showing
their talent
THE FUTURE OF FASHION


creativity first
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Creativity First - Amsterdam Fashion Institute

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Transcript of "Creativity First - Amsterdam Fashion Institute"

  1. 1. AMFI - AMSTERDAM FASHION INSTITUTE creativity first
  2. 2. ability accomplishment art boldness brilliance conception creation craftsmanship fabrication feel idea image imagery ingenuity insight inspiration intelligence invention creativity first inventiveness finesse flair genius mastery originality perceptibility proficiency realization resourcefulness spirit style talent taste touch vision wit workmanship
  3. 3. integrated learning AMFI-AMSTERDAM FASHION INSTITUTE
  4. 4. integrated learning AMFI-AMSTERDAM FASHION INSTITUTE 1 80 Subsidized by the government bachelor’s teachers In Holland the only FIT -Fashion Institute of Technology- course Part of the Hogeschool van 3 Amsterdam departments 1250 students 85% girls 20 staff 15% 20% boys internationals
  5. 5. interdisciplinairy education based on creativity THE FASHION CHAIN right&left brain creative&technical thinking
  6. 6. every department an english version INTERNATIONAL
  7. 7. production room | auditorium | lab THE HOUSE AND ITS ROOMS
  8. 8. fashion&design | fashion&management | fashion&branding ABILITIES creativity personal vision & passion international perspective COMMERCIAL ATTITUDE spotting the future/trends feeling for material, shape & colour leadership & communication skills team player
  9. 9. integrated learning THE FASHION PROFESSIONAL designer industry art director creative manager production manager brand manager corporate identity manager buyer/product manager purchasing agent/manager sourcing manager product development specialist Supply chain management independent designer fashion editor brand engineer visual strategist knitwear, jersey/cut&sew designer sizepec & fitting expert production manager concept design management forecaster independent designer international salesmanager textile technologist retailconcept manager quality coordinator concept developer marketing coordinator
  10. 10. profile FASHION&DESIGN independent designer industrial designer Fashion Forecaster “A conceptual thinker with “She is a contextual thinker “A visionary thinker who a personal vision and a and a clever creator.” connects a good intuition great talent as a creator.” with common sense.” » Makes a statement visual- » Brings personal ideas into » Analyses social, political ises this into an exceptional the industry. and economical move- fashion collection. ments in he world. » Makes design concepts for » Loves and is very good in brands. » Developed a great intui- working with materials, tion for future lifestyles colour and shape. » Thinks in a visionary way about fashion for the » Is able to translate this » Uses patterns and tech- masses. into trends, materials, nique as inspirational shapes and colour. tools. » Calculates the costs of her products. » Visualises this alone or » Does costings for with a team. projects. » Can work in a team. » Creates the inspirational » Leads a small team. sources for designers and companies.
  11. 11. profile FASHION&BRANDING brand engineer concept developer creative manager “A conceptual thinker, a “He is an inspiring conceptual “He is a practical and creative visionair and a strategist.” designer and communicator.” doer and communicator.” » Makes strategies about » Shapes the future » Organises the execution and consumer behavior and communication of design. lifestyles » Uses his intuition and good brains to spot future » Creates and manages a » Analyses social, cultural and lifestyles and trends. team. economical developments and makes connections to » Creates new brand identities » Guards the process from the fashion industry. and develops strategies to strategy to execution of a promote them. product. » Creates and visualises con- cepts around the identity of » Using all kind of media to com- » Handles the budget as a existing clothing brands. municate his products. creative part of the process » Brings concepts to realiza- » The inspiring leader of a » The spider in the web tion. team. between commissioner, customer, designer and » Gives direction to a team. producers.
  12. 12. profile FASHION&MANAGEMENT buyer/ productmanager productionmanager creative retailmanager “She is a cosmopolitan businesswoman “She is fascinated by the fashion indus- “He is a concept developer and a com- and communicator. An analytic decision- try and always in search to find the best municator who is fascinated by the maker with a great feeling for fashion and ways to make things happen. She is a fashion market. He is visionary, strategic a strong vision on future trends.” superplanner and a quality freak.” and analytic at the same time.” » Buyer and the productmanager » Translates developments in the » Makes creative business strate- both make products; the buyer fashion industry into demand gies and works them out into buys for a company and the pro- and/or supply chain strategies. sales analyses and plans. ductmanager sells to a company. » Monitors products from » A global manager, monitoring » Translate branding concepts start to finish. the fashion world, analysing and into strategic planning. creating. » Uses her knowledge of the » Make a collection plan as part fashion chain to translate the de- » Making the sales strategy for a of the whole strategy. mands of the product manager. retail chain like H&M. » Work with targets to keep a » Gives a creative input to the » Responsible for strategic con- balance between quality and production process with her cepts of visual merchandising quantity. knowledge of different cultures, for the company worldwide. economical changes, technique » Work together with a stylist or and communication technology. » Functioning as a top manager lead a team of stylists through- in the company. out the whole process. » Works with product manag- ers and buyers.
  13. 13. integrated learning PRODUCT BASED MENTALITY WORKSHOP TOOLSHOPS THEORETICAL BACKBONE
  14. 14. year one first ‘general’ semester theoretical backbone | workshops | toolshops THE FASHION WORLD AND ME prototype style book inspiration book
  15. 15. year one second ‘specialisation’ semester theoretical backbone | workshops | toolshops ME AND THE FASHION WORLD basic garment
  16. 16. year two theme based learning QUALITY + QUANTITY
  17. 17. year three integrated learning FASHION TALENT SPECIALISATION MINOR WORK EXCHANGE PLACEMENT
  18. 18. HOW TO BECOME A PROFESSIONAL production designer creative retailconcept manager brand industry manager manager independent engineer forecaster designer buyer/product manager graduatio n u concept developer i ntern s h ip u u international make, buy brands, identity production & sell & communication design specialisation & fashion minors individuals research exchange magazine textile & future
  19. 19. year three integrated learning MINOR INTERNATIONAL PRODUCTION
  20. 20. reality school INDIVIDUALS
  21. 21. year four the fashion professional INTEGRATED LEARNING
  22. 22. year four debate | show | exhibition FASHION TRANSIT
  23. 23. integrated learning AMFI AND THE FASHION BUSINESS educational : programmes connected to the industry participation - amsterdam international fashion week | show + backstage internships | with highly classified companies worldwide exchange programmes | with schools worldwide advisory board: modint | mr.h.bekke bijenkorf | mr.j.berger unit | ms.n.van’tveer. cool-cat | mr.r.kahn kessels-kramer | mr.e.kessels zenngi | ms.m.wigger trade industry: smel blend magazine cultuurfabriek htnk g-star suit supply elsevier magazine glamour elle sissy boy they vlisco youngurbans mexx la colors kuyichi la vie en rose platform 21 10 feet
  24. 24. excursions | internship | projects AMFI AND THE FASHION BUSINESS
  25. 25. debate about the fashion world and fashion education EVENINGS AT THE AMSTEL
  26. 26. sharing value AMSTERDAM Modint AIFW- Amsterdam International Fashion Week DFF-Dutch Fashion Foundation The Modefabriek World Fashion Centre HTNK
  27. 27. industry & education sharing value IAF & IFFTI IAF FIT | NY RMIT university
  28. 28. integrated learning THE CREATIVE COMMUNITY AMFI The teachers and the students Working together Showing their talent
  29. 29. THE FUTURE OF FASHION creativity first

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