Winkwaves Designing Social Media

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A short introduction to the Winkwaves way of thinking about social media and designing for sociality instead of functionality.

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  • It just doesn’t get any
    better than seeing the gorgeous “Mrs. Anita Pelaez” over at her and her
    husband “Captain Kutchie’s” place..Some Folks Also Call Him..”The
    KutchMan others call him The Kutchmon!”…Most Just Call Him “The Most
    Interesting Man In The World”….(Anita and Kutchie Pelaez’s Key West, Key
    Lime Pie Factory and Grill)…Just watching the lovely couple baking together all those Yummy
    Key Lime Pies at their Key Lime Pie Factory and Grill in Asheville.
    …It’s always worth the trip to visit them in they’re Historic Key Lime
    Pie Factory and Grill…It should be on everyone’s bucket list for
    sure..And The World’s Best Key Lime Pies!..YUM-YUM-YUM….­­.”Talk About
    World Class” What An Understatement!…….AA­­HHHHH!….The Magic Of The
    Lovely..”Mrs. Anita Pelaez” And Her Delicious Key Lime Pies Baked With
    Pure Love…Always……40 Years And They’re Still Going Strong….

    ….May GOD Continue Blessing “Anita And Kutchie Pelaez” and They’re World
    Famous Key Lime Pie Factory And Grill Where The Personalities, Ovens And
    Smiles Are Always Warm And Inviting. “Kutcharitaville” You’re The Best We Love You!….

    …Now You Know Who Is The Hottest!…And Baby Let Me Tell You, Mrs. Anita Is No Act…She’s The Real Thing Baby!…

    ….Located Near The Biltmore House And Estate…..
    ….Who Could Ask For Anything More?…Anita’s Key Lime Pie…(Hell Yes!)

    ….Just Think, Kutchie’s Goody Goody Cheese Burgers, The Original Cheese Burgers In Paradise!
    ….That Alone Is Quite A Pretty Big Deal If You Ask Me. ….”Hell”,..It’s A Pretty Big Deal Even If You Don’t Ask Me.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It just doesn’t get any
    better than seeing the gorgeous “Mrs. Anita Pelaez” over at her and her
    husband “Captain Kutchie’s” place..Some Folks Also Call Him..”The
    KutchMan others call him The Kutchmon!”…Most Just Call Him “The Most
    Interesting Man In The World”….(Anita and Kutchie Pelaez’s Key West, Key
    Lime Pie Factory and Grill)…Just watching the lovely couple baking together all those Yummy
    Key Lime Pies at their Key Lime Pie Factory and Grill in Asheville.
    …It’s always worth the trip to visit them in they’re Historic Key Lime
    Pie Factory and Grill…It should be on everyone’s bucket list for
    sure..And The World’s Best Key Lime Pies!..YUM-YUM-YUM….­­.”Talk About
    World Class” What An Understatement!…….AA­­HHHHH!….The Magic Of The
    Lovely..”Mrs. Anita Pelaez” And Her Delicious Key Lime Pies Baked With
    Pure Love…Always……40 Years And They’re Still Going Strong….

    ….May GOD Continue Blessing “Anita And Kutchie Pelaez” and They’re World
    Famous Key Lime Pie Factory And Grill Where The Personalities, Ovens And
    Smiles Are Always Warm And Inviting. “Kutcharitaville” You’re The Best We Love You!….

    …Now You Know Who Is The Hottest!…And Baby Let Me Tell You, Mrs. Anita Is No Act…She’s The Real Thing Baby!…

    ….Located Near The Biltmore House And Estate…..
    ….Who Could Ask For Anything More?…Anita’s Key Lime Pie…(Hell Yes!)

    ….Just Think, Kutchie’s Goody Goody Cheese Burgers, The Original Cheese Burgers In Paradise!
    ….That Alone Is Quite A Pretty Big Deal If You Ask Me. ….”Hell”,..It’s A Pretty Big Deal Even If You Don’t Ask Me.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Winkwaves Designing Social Media

  1. 1. The smell of human flesh in Social Media About Öle, football, roses and bitter balls Dr. René M. Jansen - rene@winkwaves.com
  2. 2. ur fascination: How people w ork together in and around O organisations: Fin d suitable conversation partners to talk with Learn an d make sense together Feel conn ected with each other And the value of the “unus ed potential of technology” when there is more th an one coffee machine...
  3. 3. Roadmap... Why are we talking about “social media” today, and not 100 years ago? Basic characteristics of social media Emotions in Social Media Social media for knowledge sharing and marketing
  4. 4. Survival and trust Everybody that matters to you is on a walking distance
  5. 5. We are biological prepard to live that way Neo-Cortex Dunbar’s 150...
  6. 6. By growth: Leader or group of wise people Still: direct communication
  7. 7. Mobility brought freedom...
  8. 8. ...but created distance...
  9. 9. “mediated communication”
  10. 10. Mass Media
  11. 11. Current Society: Weak Ties and Network Sociality Foto: Stephen J. Williams N eed for other comm unication media?
  12. 12. 2 characteristics of social media N e w! any any : m we ll m ow as N
  13. 13. 2 characteristics of social media Ne w! nting! ot pri re fo Mo
  14. 14. The explicit world of social media
  15. 15. Emotions in social media “We do think that we are connected, because we chat, mail, wall and text, but we don’t look in each others eyes anymore and don’t have real conversations. We step out of a plane somewhere in the world, and recognise the environment. Home has become an unclear concept.” Jason Reitman
  16. 16. Why emotions matter... “Emotions drive what we do. Without emotions we can’t make decisions” “how much do you share...” n...” “hu rry for educatio ality... Context and group impacts decisions more than your person
  17. 17. Showing emotions online Offers additional information Regulates interaction Conveys level of intimicy We use more emoticons in communicating with friends then with strangers... Emoticons are used more in a positive context then in a negative context... We mostly use 3 emoticons to show happiness, anger or to state: don’t take this statement to serious.
  18. 18. A prototype: “TweetIcon” to brute and silly communication Twitter and SMS (indeed) lead If you are triggered to mak e emotion explicit, it makes commu nication more constructive ce you want to look good, and Bei ng aware of your emotion, sin people mirror your emo tion, this increases positivity “what do you feel” leads to more interesting messages that ent stimu late group binding and engagem
  19. 19. Social media are perfect medium for Weak Ties and Network sociality touch business? How do es this
  20. 20. Broad spectrum of social media ic Transformation of g te the organisation ra St Group identity, Share knowledge Communication l na media io at er have? s / Experiences you Op Example
  21. 21. Our learnings so far? ië ncy Find the right (formally unknown) conversation Ef fic partner, trustworhty on your specific topic If people improve and reuse each others Qua lity material, wisdom of the crowds Connect creativity and ideas of the individual ova tion with the experience and power to execute of Inn the group F eel Conversations create a heartbeat, a feeling of nec ted connectedness, bridging time and location Con
  22. 22. Help, the consumer talks back! e of blog post, still the 1st result in See dat google (Vodafone is still only 4th!)
  23. 23. Case: Listening
  24. 24. c ial media: The po wer of so y l ised in 1 da ents mobi 25 .000 stud Kevin All students will go strike because the number of teaching hours is increased to 1040, so we have to stay longer in school every day! That’s why whole Netherlands 23-11-07(TOMORROW!!!) will strike at 11.00 AM, simply in front of your school, copy this message and send to as many people as possible via MSN!
  25. 25. Micro Mobilisation Mass Media Social Media tening of lis etting Th e art nda s Age
  26. 26. The LAKS - Site stop1040.nl: 40.000 signatures Sywert - Own proposal law: “time for quality” van Lienden - Well organised student protest - Reduce complex topic to simple statement: “Quality in education -> 1040 norm -> jail instead of education” - Binding power: “if you want to increase quality, you are against 1040 norm” Ge moedstoestand en framing
  27. 27. Organise to listen PR “That’s bad for our brand name” Correct factual information Marketing ”What they say is true” Improve internal organisation Listen or participat e?
  28. 28. Don’t become a sleeping driver... Communicate or facilitate?
  29. 29. (Victims of) Sleeping Drivers do exist...
  30. 30. Make conversations visible Reinout Traffic Bannering - Mass media Facilitate Theme setting Ambassadorship Theme terrasses Widgets and campaigns Reinout Clear division Communication from government versus stories by regular citizens
  31. 31. Designing for the smell of human flesh in Social Media About Öle, football, roses and bitter balls Dr. René M. Jansen - rene@winkwaves.com
  32. 32. People use every means at their disposal to relate to each other
  33. 33. Web 1.0 was about Usability and Funnels
  34. 34. What is challenge? Eye balls (web 1.0) Voluntary Participation (web 2.0)
  35. 35. How to start? te - Find each other to collabora - Sense Making - Feel Connected Understanding the game and the players Support the game Design for the game and the players and the players
  36. 36. What is persona research? Segmentation based on objectives, attitude and behaviour - Understand, empathy & focus - Direction - Humans as basis for decisions
  37. 37. Understanding the game... SSM van Peter Checkland - Mazzled by the Maatschap
  38. 38. SSM Kennisnetwerk Vitaal Platteland
  39. 39. Connect or start? Students with debts Connect to facebook traffic but no participation Victims and suppressors Identity has many Specific site you migh facets, t t not wa hat nt to con high participation nect!
  40. 40. Example: intranet D66 ns? - Wat betekent nieuws voor o rtij - Profileren en groeien in de pa - Samenwerken aan moties Understanding game and players Support game and Design for game players and players
  41. 41. Mazzled by the maatschap - Universiteit van Amsterdam with Universiteit van research together Th e (award winning ;) Amsterdam on des igning social media
  42. 42. What is your football Sociality = 1. Seeking companionship 2. Forming or extending social groups
  43. 43. Reasoning about social media for KM De Work together on Share & Food for si vir document Tell what you do gn on thought En Ne me w nt Discuss W Tell who you are Show what or questions you do k U ch si ter edia Many to Many ar ng so ac conversations Make visible via co ci al re s footprinting is m tic .. . to be tt goa KM er ls Learning and re Find Each Other Feel Connected Sense Making ac h Designing for sociality in stead of functionality...
  44. 44. Document as trigger for conversation . t ories or questions.. s, bookmarks, ideas, s Documents, (market) new
  45. 45. Conversation partner or profile Dynamic p rofiling and expert finding “Mazzled by the Maatschap”
  46. 46. Cast of characters... Tippers ik deel graag tips met iedereen, zo ben ik nu eenmaal. Community is voor mij een succes als ik er makkelijk mijn tips kan delen en verspreiden. Story tellers Ik wil graag gehoord worden. Community is voor mij een succes als ik er mijn verhaal goed kan vertellen en er interessant publiek komt. Big Ego Ik wil gezien worden als expert, daarom zoek ik overal podia om aan mijn imago te kunnen werken. Community is voor mij een succes als ik beter vindbaar ben en meer volgers krijg. Archivists Ik bewaar en orden informatie voor mezelf, en als anderen daar ook hun voordeel mee kunnen doen heb ik daar geen problemen mee. Promotors Hoe meer linkjes naar mijn blog hoe beter mijn Google pagerank... . Community is voor mij een succes als ik meer traffic naar mijn blog krijg Reactors Zelf informatie toevoegen zie ik niet zo zitten, maar ik reageer graag met een reactie of stem op wat anderen posten. Community is voor mij een succes als ik interessante gesprekken kan hebben. De Connectors Ik vertegenwoordig graag een ambassadeursfunctie, maar heb zelf niet zoveel in te brengen. Community is voor mij een succes als ik er enthousiast over kan vertellen. Lurkers Altijd op zoek naar handige (extra) informatiebronnen. Community is voor mij een succes zolang ik er zinvolle informatie vind. De One Day Fly Ik probeer altijd graag nieuwe dingen uit. Voor mij een succes als hij me meer raakt dan alle andere dingen die ik uitprobeer. What people actually do...
  47. 47. Thanx! Always in for a good conversation over a decent Cappuccino! Download Whitepapers or presentations? Winkwaves.com ené M. Jansen Dr. R winkwav es.com rene@

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