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AEI 2009 Rene Jansen Day 1
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AEI 2009 Rene Jansen Day 1


Introduction to social networking …

Introduction to social networking
Social networking in a business environment

Published in Education , Technology
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  • 1. The perspective of “enterprise social networking” Dr. René M. Jansen Winkwaves Réal agency for social media rene@winkwaves.com
  • 2. Winkwaves Chaos is non-understood order
  • 3. öle...
  • 4. Structure today...
  • 5. How it all started... 5
  • 6. What web 1.0 brought us “Findability and Transparancy” 6
  • 7. What else did web 1.0 bring us? “Streamlining and accessability of services and transactions” 7
  • 8. What web 2.0 is adding... “Social life, forming groups and building identity” 8
  • 9. What else is web 2.0 adding? “Develop yourself, opinion forming and reflection” 9
  • 10. Imagine...
  • 11. Everybody on walking distance
  • 12. Communication and sense making on local level...
  • 13. Mobility brought freedom
  • 14. but created distance...
  • 15. “mediated communication”
  • 16. Mass communication on country / world level
  • 17. Stephen J. Williams Meta trend: individualisation & weak ties
  • 18. Rise of social networking To re-connect with weak ties from the past... 18
  • 19. Adoption of Social Networking ...to maintain, or connect to complete new weak ties 19
  • 20. 17 ? Looser!!!! or...? 20
  • 21. N:M as addition to 1:1 communication Creates bounding and sense of belonging, and stimulates IRL contacts... 21
  • 22. Everybody on the internet... 22
  • 23. And that’s even increased by the rise of mobile internet... 23
  • 24. Metaverse Digital mirror of our lives 24
  • 25. Leading to new services and new value chains... 25
  • 26. The Long Tail - Chris Anderson Connecting weak ties in “the long tail” 26
  • 27. Communities: sense making in the long tail society Social class replaced by Affinity, Commitment and Attention 27
  • 28. Parallel with: Organisations? McKinsey: 40% knowledge work: “Depending on knowledge, experience, estimation capacity and creativity of the individual” 28
  • 29. Enterprise 2.0 Motivate people Innovation CRM Knowledge management 29
  • 30. The new digital divide 2.0 believers 2.0 believers in organisations (strugling to enable 2.0 in their organisations...) The others... SCP: “Individuals are motor of change, and are more often impeded by institutions or organisations than helped to realise the 2.0 potential”
  • 31. 3 main approaches Listen Participate DIY
  • 32. Listen Opinion Mining
  • 33. What are the challenges? Participate Britisch principles for government participation online: - Be credibe: Be precise, complete and transparant. - Be consistent: Simulate constructive critics and polder model discussions. Be in all circumstances courteous, honest and professional. - Be responsive: When you gain new insights, share them if appropriate. - Be integrated: if possible, align online participation with offline communication. - Be civil servant: Remember you are an ambassador of your organisation. If possible you should show your possition and state which organisation you are representing.
  • 34. Participate
  • 35. 3 main approaches Listen Participate DIY
  • 36. Help, the customer talks back! 36
  • 37. Great, the customer talks back! 37
  • 38. Co-design en co-creation Herbal Garden 2.0 38
  • 39. The risc of organising online polls Rules of statistics and democracy... 39
  • 40. The Hell of Dell... 40
  • 41. Pfff, aren’t there simply 3 golden rules for a constructive online conversation?
  • 42. Tip for constructive co-creation 1: Building identity The power of opportunism and transparancy
  • 43. Tip for constructive co-creation 2: Social control Ability to report and power to change
  • 44. Tip for constructive co-creation 3: Context Create street lights in a dark tunnel...
  • 45. Case: “Bind employees” via radio 2.0 pt ce on C Winkwaves 45
  • 46. Case: Plein66 Enterprise social networking and knowledge sharing
  • 47. Social Networking Who is who: Search on name, expertise or relevance (who should I drink coffee with today...)
  • 48. Extensive and dynamic user profiles Factual information Knowledge Card CV Expert Profiling Dynamic Tag Cloud describing areas of activity Visit as well this users...
  • 49. All kind of subjects for conversations... Group Blog Social Bookmarking Q&A Smart Forum Document Management
  • 50. Form and engage in groups Department groups Communities of interest Open, closed or even secret places to meetup and share knowledge Social Groups
  • 51. Is it about functionality or sociality? 20 technically equal platforms... Winkwaves 51
  • 52. ... trigger completely different behaviour... Profileerder Storyteller Tipper Bookmarker Blogger Eendagsvlieg Responder Geregistreerde Lurker Observation: Expectation of actors directs role behaviour Winkwaves 52
  • 53. Cast of characters Registered Lurker Bookmarker “I’m here for inspiration” “Efficiënt for myself” One day fly Tipper “Nice. But just checking out...” “Bumped into this. Interesting 4u?” Responder Story teller “Conversation with interesting people” “I like to share my vision” Blogger Profiler “Increase my Google page rank” “Profiling as a subject matter expert” Design for roles by understanding objectives, attitude and behavior Persona’s Winkwaves 53
  • 54. How should I design my own 2.0 site? What triggers people to participate?
  • 55. Change of thinking for organisations Foto: Lennart Woltering Sociality = 1. Seeking companionship 2. Forming or extending social groups Winkwaves 55
  • 56. Example: What does it mean for “Bank 2.0”? Design question: What is the social object where sociality evolves around? Winkwaves 56
  • 57. http://mashable.com/2009/02/06/social-media- smartest-brands/
  • 58. Tip: Focus on people instead of technology Most frequently used scenario Enterprise 2.0 scenario Spending time with people Spending time and money on ICT who matter NB: What happens when an employee leaves the company?
  • 59. Summary: “wa’k zegge wou!”
  • 60. The perspective of the socialized enterprise Download whitepapers on Winkwaves.com Dr. René M. Jansen Treating humans as humans in the digital environment... Winkwaves - Concept agency for social networking and knowledge sharing rene@winkwaves.com
  • 61. This afternoon Understand literature on social software The Realm of Sociality: Notes on the Design of Social Software http://primavera.fee.uva.nl/PDFdocs/2008-01.pdf Understand dynamics of social networking What are differences and similarities between 5 social networks (Facebook, LinkedIn, Twitter, choose 2 yourself) NB: Both mandatory for tomorrow... Winkwaves 61