1. The perspective of
Dr. René M. Jansen
Réal agency for social media
2. Winkwaves Chaos is non-understood order
4. Structure today...
5. How it all started...
6. What web 1.0 brought us
“Findability and Transparancy”
7. What else did web 1.0 bring us?
“Streamlining and accessability
of services and transactions”
8. What web 2.0 is adding...
“Social life, forming groups and building identity”
9. What else is web 2.0 adding?
“Develop yourself, opinion forming and reflection”
on walking distance
12. Communication and sense
making on local level...
13. Mobility brought freedom
14. but created distance...
15. “mediated communication”
16. Mass communication on
country / world level
17. Stephen J. Williams
individualisation & weak ties
18. Rise of social networking
To re-connect with weak ties from the past...
19. Adoption of Social Networking
or connect to complete new weak ties
20. 17 ?
21. N:M as addition to 1:1 communication
Creates bounding and sense of belonging,
and stimulates IRL contacts...
22. Everybody on the internet...
23. And that’s even increased by the
rise of mobile internet...
Digital mirror of our lives
25. Leading to new services and new
26. The Long Tail - Chris Anderson
Connecting weak ties in “the long tail”
27. Communities: sense making in the
long tail society
Social class replaced by Afﬁnity, Commitment and Attention
28. Parallel with:
McKinsey: 40% knowledge work:
“Depending on knowledge, experience,
estimation capacity and creativity of
29. Enterprise 2.0
30. The new digital divide
2.0 believers in organisations
(strugling to enable 2.0 in their organisations...)
SCP: “Individuals are motor of change, and are more often impeded by
institutions or organisations than helped to realise the 2.0 potential”
31. 3 main approaches
Listen Participate DIY
33. What are the challenges?
Britisch principles for government participation online:
- Be credibe: Be precise, complete and transparant.
- Be consistent: Simulate constructive critics and polder model
discussions. Be in all circumstances courteous, honest and
- Be responsive: When you gain new insights, share them if
- Be integrated: if possible, align online participation with offline
- Be civil servant: Remember you are an ambassador of your
organisation. If possible you should show your possition and state
which organisation you are representing.
35. 3 main approaches
Listen Participate DIY
36. Help, the customer talks back!
37. Great, the customer talks back!
38. Co-design en co-creation
Herbal Garden 2.0
39. The risc of organising online polls
Rules of statistics and democracy...
40. The Hell of Dell...
41. Pfff, aren’t there simply
3 golden rules for
a constructive online
42. Tip for constructive co-creation 1:
The power of opportunism and transparancy
43. Tip for constructive co-creation 2:
Ability to report and power to change
44. Tip for constructive co-creation 3:
Create street lights in a dark tunnel...
45. Case: “Bind employees” via radio 2.0
46. Case: Plein66
Enterprise social networking and knowledge sharing
47. Social Networking
Who is who: Search on name, expertise or
relevance (who should I drink coffee with today...)
48. Extensive and dynamic user profiles
Knowledge Card CV
Dynamic Tag Cloud
describing areas of activity
Visit as well this users...
49. All kind of subjects for conversations...
Q&A Smart Forum
50. Form and engage in groups
Communities of interest
Open, closed or even secret places
to meetup and share knowledge
51. Is it about functionality or sociality?
20 technically equal platforms...
52. ... trigger completely different behaviour...
Expectation of actors directs role behaviour
53. Cast of characters
Registered Lurker Bookmarker
“I’m here for inspiration” “Efficiënt for myself”
One day fly Tipper
“Nice. But just checking out...” “Bumped into this. Interesting 4u?”
Responder Story teller
“Conversation with interesting people” “I like to share my vision”
“Increase my Google page rank” “Profiling as a subject matter expert”
Design for roles by understanding
objectives, attitude and behavior Persona’s
54. How should I design my own
What triggers people to
55. Change of thinking for organisations
Foto: Lennart Woltering
Sociality = 1. Seeking companionship
2. Forming or extending social groups
56. Example: What does it mean for “Bank 2.0”?
Design question: What is the social object where
sociality evolves around?
58. Tip: Focus on people instead
Most frequently used scenario Enterprise 2.0 scenario
Spending time with people
Spending time and money on ICT
NB: What happens when an employee leaves the company?
60. The perspective of the
Download whitepapers on Winkwaves.com
Dr. René M. Jansen
Treating humans as humans in the digital environment...
Winkwaves - Concept agency for social networking and knowledge sharing
61. This afternoon
Understand literature on social software
The Realm of Sociality: Notes on the Design of Social Software
Understand dynamics of social networking
What are differences and similarities between 5 social networks
(Facebook, LinkedIn, Twitter, choose 2 yourself)
NB: Both mandatory for tomorrow...