WordPress 101 for Solo Professionals


Published on

Learn the key elements of Wor

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

WordPress 101 for Solo Professionals

  1. 1. An Introduction<br />The Basics of WordPress<br />Renee Shupe<br />renee@RedheadVA.com<br />RedheadVA.com | WPSitesMadeEasy.com | LetsLearnWP.com<br />Twitter: @ReneeShupe<br />Presented at VA Virtuosos; April 14, 2011<br />
  2. 2. What I’ll be sharing…<br />Who am I<br />Brief History of WordPress & Why I love WordPress<br />.com & .org – Confusion Demystified<br />Non Techie Tips for Getting the most out of Wordpress & when to ask for help<br /> Pages, Posts, Widgets & Plugins Oh My!<br />www.RedheadBusinessSolutions.com<br />
  3. 3. Who Am I<br />www.RedheadBusinessSolutions.com<br />
  4. 4. Meet Renee…<br />Creator of Wordpress Sites Made Easy & Let’s Learn WordPress<br />Chief Redhead at Redhead Business Solutions<br />Blog Strategist, Wordpress Developer & Mentor/Coach<br />Working as a Virtual Assistant on & off since 2006, full time since 2008<br />20 + years in marketing & technology fields<br />www.RedheadBusinessSolutions.com<br />
  5. 5. Brief History of WordPress<br />www.RedheadBusinessSolutions.com<br />
  6. 6. Matt Mullenweg<br />Released WordPress in 2003 as an Open Source Software<br />www.RedheadBusinessSolutions.com<br />
  7. 7. www.RedheadBusinessSolutions.com<br />200 Million+<br />Currently run using Wordpress<br />
  8. 8. Why Wordpress?<br />www.RedheadBusinessSolutions.com<br />Easy to Modify<br />Web Standards<br />Simple to Use<br />Usability<br />Looks Good<br />Aesthetics<br />
  9. 9. .com & .org<br />Confusion Demystified<br />www.RedheadBusinessSolutions.com<br />
  10. 10. Basic Functionality<br />Posts & Pages<br />Comments & Trackbacks<br />Categories & Tags<br />Photos & Galleries<br />Widgets<br />Select Themes<br />Multi-Language<br />Multiple Users<br />www.RedheadBusinessSolutions.com<br />
  11. 11. WordPress.org<br />All the Basic Functionality<br />Unlimited number of Themes & Template Customizations<br />Plugins<br />Custom Content Types<br />Custom Taxonomy <br />Custom Menus<br />Domain Shortened URLs<br />Multiple Blogs<br />Access to all the backend files<br />And more….<br />www.RedheadBusinessSolutions.com<br />Get More!!<br />
  12. 12. When to use what?<br />.com<br />Primarily a blog<br />Up & running quickly<br />Don’t need a custom theme<br />Want to be part of a community <br />.org<br />Stand alone site (right choice for a business site)<br />Unique themes & plugins<br />More than just a blog<br />Gives you FULL control over your site<br />www.RedheadBusinessSolutions.com<br />
  13. 13. Installing Wordpress<br />1-Click Install<br />Manual Install<br />Not too Techie<br />More Techie<br />A web hoste.g. Hostgator, Blue Host<br />A text editore.g. Notepad, TextEdit, Dreamweaver, BBEedit<br />FTP Cliente.g. Filezilla, Cute FTP<br />Web Browser<br />A web hoste.g. Hostgator, Blue Host<br />The web hosting must have the 1 Click install for Wordpress<br />A Web Browser<br />www.RedheadBusinessSolutions.com<br />http://codex.wordpress.org/Installing_Wordpress<br />
  14. 14. Tips for The Non-Techie<br />www.RedheadBusinessSolutions.com<br />
  15. 15. Non Techie Tips<br />Seek help<br />Don’t Change anything you don’t understand<br />It’s okay to have someone set it up for you<br />Use a reputable hosting provider<br /><ul><li>Hostgator
  16. 16. Bluehost</li></ul>Use the 1 button install available with your hosting service<br />www.RedheadBusinessSolutions.com<br />
  17. 17. Non Techie Tips<br />Choose a reputable theme<br />Find good free themes at http://wordpress.org/extend/themes/<br />Research for Premium themes (more options & support)<br />iThemes.com, WooThemes.com, ElegantThemes.com<br />Consider a framework<br />Thesis, Headway, Hybrid Theme<br />www.RedheadBusinessSolutions.com<br />
  18. 18. Pages, Posts, Widgets & Plugins <br />www.RedheadBusinessSolutions.com<br />
  19. 19. Pages vs Post<br />Pages<br />Posts<br />www.RedheadBusinessSolutions.com<br />Permanent<br />Content<br />Timely Content<br />
  20. 20. Categorize Your Content<br />Makes it easy for your readers to filter your content<br />Categories = Table of Contents in a book<br />Tags = The Index in a book<br />Posts and pages can be categorized & subcategorized<br />www.RedheadBusinessSolutions.com<br />
  21. 21. Change your theme<br />Themes provide the look of your site<br />Experiment & change your theme like you change clothes!<br />99 pre-set themes on Wordpress.com (premium themes now available)<br />1000’s available for self hosted sites<br />www.RedheadBusinessSolutions.com<br />
  22. 22. Add widgets!<br />Small applications you can put on your side bar of your site<br />Twitter Feed<br />Latest Comments<br />Social Book Marks<br />And more…<br />www.RedheadBusinessSolutions.com<br />
  23. 23. Add plugins!<br />Extend the functionality of Wordpress<br />Akismet (fights spam)<br />Social Bookmarks<br />SEO<br />Fancy Galleries<br />www.RedheadBusinessSolutions.com<br />There’s a Plugin for that!<br />
  24. 24. Plugin in Sampling…<br />Plugin Must Haves…<br />Google XML Sitemap<br />Akismet<br />FD Feedburner Plugin<br />W3 Total Cache<br />Google Analytics for Wordpress<br />WP-DBManager<br />Very useful<br />All in One SEO<br />Editorial Calendar<br />Backup Buddy<br />Redirection<br />Blackbird Pie<br />Blubrry<br />www.RedheadBusinessSolutions.com<br />
  25. 25. WordPress as a Website<br />Use pages to build your site<br />www.RedheadBusinessSolutions.com<br />TIP: Set a Page as Your Homepage instead of displaying your blog<br />
  26. 26. www.RedheadBusinessSolutions.com<br />
  27. 27. www.RedheadBusinessSolutions.com<br />
  28. 28. www.RedheadBusinessSolutions.com<br />
  29. 29. www.RedheadBusinessSolutions.com<br />
  30. 30. Resources<br />WordPress.orghttp://wordpress.org<br />Wordpress Lessonshttp://codex.wordpress.org/WordPress_Lessons<br />WPBeginners.comhttp://www.wpbeginner.com<br />WordPress Tutorialshttp://www.wp-tutorials.org<br />www.RedheadBusinessSolutions.com<br />
  31. 31. Let’s Learn WordPress Training for Solo Professionals<br />www.RedheadBusinessSolutions.com<br />LetsLearnWP.com<br /><ul><li>35+ Videos for Immediate viewing
  32. 32. 2 Monthly Seminars for Members
  33. 33. Access via forums for direct access & community training
  34. 34. Learn how to set up your own WordPress site
  35. 35. Customization
  36. 36. Understand all the options</li></li></ul><li>WordPress Installs Simplified<br />www.RedheadBusinessSolutions.com<br />WPSitesMadeEasy.com<br /><ul><li>Learn how to choose a domain name
  37. 37. How to choose a web hosting service
  38. 38. Step by Step walk through of setting up our first Wordpress Site
  39. 39. How To Customize and Secure your Website
  40. 40. And much more!!!!!</li></li></ul><li>Find me online….<br />My Sites<br />RedheadVA.com<br />WPSitesMadeEasy.com<br />ReneeRecommends.com<br />Twitter: RedheadVA.com/Twitter or @ReneeShupe<br />Facebook: RedheadVA.com/Facebook<br />Linkedin: RedheadVA.com/Linkedin<br />www.RedheadBusinessSolutions.com<br />