How to Market Your Business Online 11.10.10
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How to Market Your Business Online 11.10.10

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Webinar Slide presentation of How to Create Internet Advertsing that Drives Customers to Your Business.

Webinar Slide presentation of How to Create Internet Advertsing that Drives Customers to Your Business.

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How to Market Your Business Online 11.10.10 How to Market Your Business Online 11.10.10 Presentation Transcript

  • Dex One Webinar – Thursday 11.11.10Sound Check – GoLive! - Debrief
    • Registration update
    • Thursday’s logistics
    • (Run GTM Wizard) then Rebooting PC or Mac
    • Sound Check: Mute Code if using landline
    • Chat function for Q/A
    • Poll & Slide flow & Q/A
    • Private sub conference
    • Splash screen
    • Record
    • All non panelists on mute
    • Open Items:
    • Check and review all slide changes since Tuesday’
    • Transitions, cues
    • Per Chris, transition on slides 9 and 10 need to be adjusted
    • Review softball questions
    • Call to Action
    • Post webinar, 5 minute debrief, join us at
    Dial (712) 338-7111 Password 728-187-434#, 1#
  • Create Ads that Drive Customers to Your BusinessSegment, Flow & TimelineNovember 11, 2010 – Updated 11.11.10 NOTE: For Internal Use Only the Audience Won’t See This
    Time EST
    1
  • 2
    Alon Hartuv
    Director
    Product Management
    Business.com
    Chris Pistorius
    Sr. Internet Manager
    Dex One
    Create Internet Advertising That
    Drives Customers To Your Business
    Welcome!
    Thursday, November 11, 2010
    11 am - Noon (Pacific) Noon - 1 pm (Mountain)
    1 pm - 2 pm (Central) 2 pm - 3 pm (Eastern)
    Moderator: Mike Agron, Executive Webinar Producer, WebAttract
    Audio is available via landline or VoIPFor VoIP: You will be connected to audio using your computer’s speakers or headset.
    For Landline: Please select Use Audio Mode
    Use Telephone after joining the Webinar.
    US Attendees dial 312-878-0211
    Webinar ID: 888-870-675
  • A Diverse Audience of Over 1000
  • Who’s here? A diverse audience of over 1000 professionals registered from 34 States representing a variety of businesses
  • Roadmap ToCreate Internet Advertising That Drives Customers To Your Business
    5
    Search
    Traffic
    Market
    Measure
  • Housekeeping Tips
    How to Ask a Question?
  • Create Internet Advertising That
    Drives Customers To Your Business
    7
    Chris Pistorius
    Sr. Internet Manager
    Dex One
  • Understanding How Consumers Search For Local Information
    8
  • What is a Search Engine?
    A search engine is a giant database of many Web pages
    and generally returns the result of a search ranked by that search engines’ indexing criteria.
    The formula (called algorithms) varies widely between search engines and frustratingly enough seems to get modified depending upon which way the wind is blowing.
    9
  • Audience Poll #1
    Which Search Engine do you use the most when performing a online search?
    (Please choose one)
    • Ask.com
    • Bing
    • Google
    • Yahoo
    • Other
    10
  • Current Research Shows:
    Most consumers choose the following for online searches…
    11
  • Why It’s Critical For Your Business To Be Found & Chosen Online
    12
    • 40% of search engine users do not have a specific business name in mind*
    • 31% of consumers now use Search Engines as their primary resource for local business information**
    • Local searches have doubled in the last two years to over 6 billion***
    • In the past 30 days, 24% of consumers used Internet Yellow Pages*
    • Users of the Internet Yellow Pages spend about 35% more than the general consumer****
    * The Y Advantage, Knowledge Networks, 2008.
    ** TMP Directional Marketing, Local Search Study, 2008.
    *** Comscore search Local IYP Combo Reports,
    **** CRM Associates, 2009.
  • Understanding How Customers Search
    13
    Internet Yellow Pages Are:
    • An electronic version of a local Yellow Pages Directory
    • Typically in a “search engine” type format
    • More options and localized service providers
  • Understanding How Customers Search
    Leads Aren’t Created Equal
    CRM Associates, Marketing Sharpa Benchmark Report, 2010, Direct Marketing Associates 2010 Report
    14
  • Understanding How Customers Search
    Free Placement vs. Pay Per Click
    Pay Per Click
    Free / SEO
    Pay Per Click
    63% of consumers performing a search will click on organic results vs. a paid listing.
    Source: Enquiro, Marketing Sherpa, Oct, 2004
    15
  • Over 100 Factors can influence search results
    As far as Google is concerned, most SEO experts focus primarily on 3 factors
    What Impacts Free Search Results?
    Relevance
    Popularity
    Authority
    16
  • What Content Is Required To Drive Traffic To Your Website?
    17
  • Title Tag
    Above The Fold
    Contact Info
    Business Description & Keywords
    18
  • The Truth About SEO Providers
    http://www.entrepreneur.com/magazine/entrepreneur/2010/february/204594.html
    19
  • Grading Your Website Content
    Free website diagnosis tool
    www.websitegrader.com
    Using this tool can immediately add value to your web site.
    20
  • How To Get Listed Next To AMap
    (Recent Changes!)
    www.google.com/places
    www.local.yahoo.com
    www.bing.com/local
    21
  • One Way To Promote Your Business –Pay Per Click
    Pay Per Click
    Free / SEO
    Pay Per Click
    22
  • Ad Content is Important !
    PPC Results for “Denver Personal Injury Attorney”
    Headline should not be the name
    Title your ads relevant to the search
    Good example of a headline
    23
  • Landing Page Examples
    24
  • $10 $3 $.57
    IL
    Best Practice –
    General or Specific Keywords
    Real Estate; Chicago Real Estate; Affordable Quality Homes in Arlington Hts IL
    25
  • “OutoftheBox”
    Ways to Market Your Business
    26
  • Everybody Loves to Watch Videos
    Source: The Kelsey Group. Anecdotal CTR uplift based on Brownbook, eLocalListing and Weblocal.ca stats.
    27
  • How To Track Online Ads
    28
  • Tracking & Measuring Online Ads
    www.google.com/analytics
    Sample Website Tracking Report – Google Analytics
    29
  • Call Tracking Report
    DexKnows.com Example
    30
  • Check out your listings & profiles on IYP sites like Dexknows
    Find authoritative websites willing to link to your site
    Ensure that your title tag is well written
    Get your important info above the fold
    Get your business on the map!
    Track your results
    31
    Next Steps:
    Search
  • Poll #2
    I am interested in learning more about new solutions for marketing my business. (choose all that apply)
    I am interested in learning more about:
    Online coupons
    Online business profile
    Online Videos
    Building a Website
    All of the above
    32
  • Additional Resources:
    • www.google.com/places
    • http://www.entrepreneur.com/magazine/entrepreneur/2010/february/204594.html
    • www.websitegrader.com
    • www.google.com/analytics
    • www.Dexknows.com/advertise
    For More Information on “Creating Advertising That Drives Customers To Your Business” please contact us at:
    Chris.pistorious@dexone.comor visit www.dexone.com/advertise
    ahartuv@business.comor visit www.Business.com
    33
  • 34
    Create Internet Advertising That Drives
    Customers To Your Business
    Ask The Experts – Q & A
    Chris Pistorius
    Sr. Internet Mgr
    Dex One
    Alon Hartuv
    Director Product Management
    Business.com
    Chris.pistorious@dexone.com or visit www.dexone.com/advertise
    ahartuv@business.comor visit www.Business.com