The Role of Travel Agents and The Hospitality Industry in Medical Tourism

Medical Tourism Association™The Role of Travel Agents, the Hotel & Hospitality Industry in Medical Tourism and Health & Wellness Promotion
www.MedicalTourismAssociation.com
www.MedicalTourismMag.com
©Medical Tourism Magazine / Medical Tourism Association ™ Reproduction without permission of MTA or MTM is strictly prohibited.

About the Medical Tourism Association™
The Medical Tourism Association™ , also referred to as the Medical Travel Association, is the first membership based international non-profit trade association for the medical tourism and global healthcare industry made up of the top international hospitals, healthcare providers, medical travel facilitators, insurance companies, along with other affiliated companies & members with the common goal of promoting the highest level of quality of healthcare to patients in a global environment. Our Association promotes the interests of its healthcare provider and medical tourism facilitator members.

Medical Tourism Association™
Tenets:

MTA Platforms & Activities
MTA Membership
MTA Congress
Medical Tourism Magazine
Health Tourism Magazine
Webinars
Familiarization Trips
Quality of Care Projects
Certification Programs
Promotional Programs
Research and Survey
Consultancy Programs

Available in Both Print Edition and Online Edition
Readership is 120,000 in over 100 Countries
Limited Pre-Congress Issue ~ Inbound & Domestic Medical Tourism

Our Readers
Buyers of Healthcare
Government Officials
Facilitators
Healthcare Providers
Industry Associations
Travel & Hospitality Industry Leaders
Academics at Prestigious Universities
Our Readers
Industry Associations Worldwide
International Health Insurance Carriers
International Hospitals & Clinics
Pharmaceutical & Medical Device Companies
Consumers and potential medical tourism patients

Health Tourism Magazine
Preventative, Alternative & Integrative Approach to Wellness
Consumer Focused
Bi-Monthly – E-Journal

Medical Tourism Destination Guides
Comprehensive information about the Quality of Healthcare and Infrastructure
Free Download for Patients on www.MedicalTourism.com #1 website for traveling patients
Tourism Information for Patients and their Companions during their medical stay
Expectations of patients and companions when traveling
Full Color photos of the hospitals and tourism opportunities

Medical Tourism Definition
Patients traveling from one country to another for medical treatment based upon the perceived personal value.

What Services Do They Seek?

The Opportunity
Travel Agent
to
Medical Tourism Facilitator
Voted Top 10 Travel Trends by USA Today in 2010
Booming Niche for Travel Market
Existing Experience of Travel Agent Provides a Tremendous Advantage

The Opportunity
How Will a Travel Agent Benefit from the Medical Tourism Industry?
Partnering with Healthcare Providers on a commission base
Industry Standard is 10 – 15% commission
Identifying Existing Package where the Medical Tourism Aspect can be Added
May already have relationships with tour operators and/or tourism companies in destinations embracing Medical Tourism
Creating New Packages Including All Aspects of the Patient’s Experience

The Opportunity
How Would a Travel Agent Enter the Medical Tourism Industry ?
Website – All Marketing Materials Must be in Place
Identifying and Promoting to their Target Market
Add Educational Information About the Medical Tourism Industry to website
Networking with Providers in the Destinations They Perceive to be the Most Viable for Medical Tourism

Role of Facilitator/Travel Agent

Role of Facilitator/Travel Agent ~ Tools for Success
The Medical Tourism Facilitator
A Best Practices Guide to Healthcare Facilitation for International Patients
Understand Best Practices
Identifying current and emerging market trends in insurance, corporate benefits and cash paying patient bases

Role of Facilitator/Travel Agent ~ Tools for Success
The Medical Tourism Facilitator Certification Program
Helps create “best practices” when dealing with international patients
It can help in increasing patient safety and ensuring patient safety
It can reduce your organizations risk and liability
Putting the right processes and procedures in place can reduce the likelihood of errors and it increases the chances of positive outcomes.
Sets your organization apart and creates a competitive edge

Role of Facilitator
What Does Medical Tourism Facilitator Certification
do for Your Organization?
Increases the flow of international patients
Creates confidence, trust and credibility for your organization
Patients, Insurance Companies, and Employers will look to work with organizations that have been certified by the Medical Tourism Association™
The certification process educates your organization and increases your knowledge of processes and procedures

Role of Facilitator
~ Certified MTA Members ~

The Hotel & Hospitality Industry
Several Factors Must be Considered
Staff Training for Medical Concierge Program
Culturally & Linguistically Competent Staff
Customized Dietary Accommodations
Special Arrangements for Post Op Patients – Laundry, Handicap , Wheel Chair Accessible Facility
Medical Attention on-site/on-call

Patient Expenditure
Costa Rica found that Medical Tourists Spend 5x the amount of normal tourists in the local economy
Almost 85% Medical Tourists travel with a Companion and both will stay on average 2 -3 weeks
Both will spend a lot but the Companion of the Medical Tourist will be spending even more – i.e. Spa Treatments, Restaurants, Tourism Activities
Thailand Reports Medical Tourists and Companions spend 20% more per Head than normal tourists
Presents Additional Revenue for
Hotel and Hospitality Industry in Destination as a Whole

Case Study ~ Hotel ZAZA, Houston, Texas
Minutes from Downtown Houston
Preferred Hotel by Internationally Renowned MD Anderson Cancer Center and Texas Medical Center (TMC)
Catering to Out-of-Town and International Patients for years

Case Study ~ Hotel ZAZA, Houston, Texas
Extended Stay Program for
Out-of-Town and International Patients
Customized Suites on
Private Extended Stay Floor
Exclusive Private Lounge
for Extended Stay Guests
Washer and Dryer on Private, Extended Stay Floor
24-Hour room service – Custom Dietary Accommodations Available
Complimentary Shuttle Service (7:00am – 11:00pm)
In-Room Refrigerator and Microwave
Flat Screen Televisions with On-Demand Movies

Case Study ~ Canyon Ranch Hotel & Spa, Miami Beach
The Canyon Ranch approach to medicine is an innovative model of thoughtful, comprehensive preventive care that integrates the most effective Western and non-Western practices.

Canyon Ranch Health
On-Site Health Specialists Include:
- Board-Certified Physicians - Licensed Therapists – Life Management - Chinese Medicine Practitioners - Exercise Physiologists - Nutritionists - Physical Therapists - Registered Nurses

Canyon Ranch Health
Services Include:
Comprehensive Health & Performance
Optimal Men’s or Women’s Health
Canyon Ranch Integrative Team Evaluation
Healthy Weight for Life
Stress Management for Healthy Living
Optimal Fitness

Case Study ~ Las Vegas
World Famous International Tourism Destination
Major Conference Location
Exemplary Hospitality & Customer Service
What About the Health & Wellness Industry?


Taking Medical Tourism to the Next Level
Case Study ~ Las Vegas Convention & Visitors Authority
The Las Vegas Convention and Visitors Authority (LVCVA) under the direction of Chris Meyer has sponsored the Las Vegas Health & Wellness Destination Guide; a book, featuring a directory of medical and health care providers, facilities and services available in Las Vegas, Nevada.


Case Study ~ Las Vegas Health & Wellness Destination Guide
Las Vegas is taking a leadership position as a premier Medical Tourism Destination in the United States! Its existing infrastructure is already developed (International Airport, World-Class Accommodations, Fine Dining and Entertainment) and capable of handling medical travelers from around the globe.


Case Study ~ Las Vegas Health & Wellness Destination Guide
The Las Vegas Health & Wellness Destination Guide is set to be unveiled at the 4th Annual World Medical Tourism & Global Healthcare Congress, October 25th – 28th in Chicago!


2011 Congress Speakers
Multinational companies participating: Mary Kay Inc., American Apparel, among others…
www.MedicalTourismCongress.com

Productive Networking Opportunities
Network with up to 1,500 attendees!
Buyers of Healthcare
Top International Hospitals
Specialty Clinics
Medical Tourism Facilitators
Insurance Companies
Insurance Providers
Up to 10,000 One-on-One Prescheduled networking meetings

Attendees & Delegates
1,500 attendees from over 87 countries
100 expert speakers
10,000 one-on-one networking meetings
Networking lunches
Networking cocktail receptions

Buyers of Healthcare-VIP Program
Insurance companies, governments, employers and insurance agents may be eligible to get:
Free registrations
Discount registrations
Hotel room nights and flights
Don’t miss this opportunity!
Limited Number of passes for travel agents that partner with facilitators in emerging regions – you may apply online at:

4
INTEGRATED CONFERENCES
Global Benefits Conference
Healthcare Development & Sustainable
Healthcare Conference
Global Healthcare Investment Conference
Health & Wellness Conference

Global Benefits Conference
THEME: “Streamlining Benefits and Processes for Multinational Employers and Insurance companies”.
TARGET: Highest level executive attendees involved in this industry.
WHO WILL BE THERE:
International Insurance Companies
Multinational Employers
International Insurance Agents and Consultants
Air Ambulance Companies
And other International Insurance attendees and providers
http://www.GlobalBenefitsConference.com

Healthcare Development & Sustainable Healthcare Conference
Sustainable Healthcare (Green Healthcare), Healthcare Development and Hospital Development is one of the fastest growing industries in the world
THEME: Groundbreaking Approaches to Healthcare Design, Management and Sustainability.
FOCUS: International healthcare and hospital development with case studies from different parts of the world.
http://HealthcareDevelopmentConference.com/

Global Healthcare Investment Conference
Network with investors as they learn about international investment opportunities in the healthcare sector
THEME: “Emerging Markets for Healthcare Investment”.
FOCUS: Emerging markets and trends showing case studies of investment opportunities in the healthcare sector.
http://www.HealthcareInvestmentConference.com

Health & Wellness Conference
Millions of consumers are taking vacations for health, wellness and prevention
THEME: “ Health and Wellness Travel and Tourism”.
FOCUS: Growing health and wellness tourism industry. Case studies on how many regions create strong wellness programs attracting individuals and employers to their regions.
http://WellnessConference.com/

For more information and to register :
http://www.MedicalTourismCongress.com
http://www.EmployerHealthcareCongress.com

Medical Tourism Association™
An International Non-Profit Organization
Thank You!
Gabriella Vicuña
Global Program Coordinator
Associate Editor of the Medical Tourism Magazine
Gaby@MedicalTourismAssociation.com

http://www.medicaltourismassociation.com	424
http://www.medicaltourismcity.com	16
http://translate.googleusercontent.com	2

The Role of Travel Agents and The Hospitality Industry in Medical Tourism

by Medical Tourism Association on Aug 24, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 442

Statistics

The Role of Travel Agents and The Hospitality Industry in Medical Tourism — Presentation Transcript