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Kplc digital proposal
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  • 1. KPLC DIGITAL PROPOSAL | www.squaddigital.com
  • 2. | www.squaddigital.com
  • 3. 1. DIGITAL MARKETING 101 What It’s all about.? What channels out there can we use? How does it work? | www.squaddigital.com
  • 4. Digital is not only about the internet! | www.squaddigital.com
  • 5. Online TV video Online shopping, offers & Retail Print Online & promos Social AdvertisingeCRM &Loyalty + Response A medium that extends as OOHFulfillment well as supports the entire marketing spectrum - Rich Media seamlessly InnovationsEmail &Mobile Online DM RadioMarketing Radio & Podcasts Online Online PR & Gaming, Experiential PR Reputation Contests & Promos, social Management | www.squaddigital.com
  • 6. Complement. Extend. Enhance. | www.squaddigital.com
  • 7. Digital is a channel that can now be used to support your overall Media Strategy•Strongest when notused as a standalone•Complimentstraditional marketingcommunications•Providesconnections andintegration acrosscampaigns•Allows forengagement withthe brand | www.squaddigital.com
  • 8. | www.squaddigital.com
  • 9. Internet Penetration in Kenya:7.5 M Internet Users in Kenya935,260 Face books Users | www.squaddigital.com
  • 10. 2. KPLC In the Digital Space What has KPLC been up to in the Digital Space so far? | www.squaddigital.com
  • 11. Social Media presence on twitterand Facebook.•Informative•Customer Care support
  • 12. 3. Our Strategy for KPLC | www.squaddigital.com
  • 13. OUR APPROACH IS CUSTOMER CENTRIC. Its all about coming up with package that will make your consumers happy… | www.squaddigital.com
  • 14. ORMDoes KPLC care what people are doing and saying online… | www.squaddigital.com
  • 15. http://twitter.com/#!/KPLCCares | www.squaddigital.com
  • 16. http://twitter.com/#!/kplc_kenya | www.squaddigital.com
  • 17. http://www.facebook.com/pages/ALL-THOSE-WHO-HATE-KPLC-JOIN-THIS-GROUP/337925726695 | www.squaddigital.com
  • 18. How do we manage this onlineconversation? | www.squaddigital.com
  • 19. Way Forward Application and software purchasing, additional staff for full time monitoring, assessment analysis and management, Customer Relationship ManagementEngaging local content providers,Online PR management, Content Location based marketing , YouTube,provision to International sites, Google Ad words, Engaging the audience, market research. Explore Videos. “Mulika mwizi moments” Financial Updates, sports, news, Syndication of content from local providers i.e.. bloggers, RSS feed | www.squaddigital.com
  • 20. ORM How will we handle the reputation already on the Internet Platforms?• Train your team on how to manage their Social Media presence.• Monitor – Maintain an ongoing system for researching and keeping track of public perception through social media monitoring tools and alerts. Provide your team with dashboard reports• Evaluate – Consider individual feedback, as well as the source, outlet, reach and timing, to come to a decision about the issue.• Act – Comment, draft a formal response based on the evaluation. | www.squaddigital.com
  • 21. VALUE ADDED SERVICES | www.squaddigital.com
  • 22. App development is really picking up in Kenya. Everybody is trying to “go green”Its all about seeing an opportunity and adapting Create a KPLC branded energy saving app OPPORTUNITY FOR KPLC: •Brand itself as an eco friendly organization. •Create brand benefits above and beyond KPLC core services •Create positive content for people to talk about. | www.squaddigital.com
  • 23. DIGITAL SOLUTION Long term solution to deal with your consumers. | www.squaddigital.com
  • 24. Mobile based consumer to KPLCcommunication platform | www.squaddigital.com
  • 25. In the end… •Monitor your Brand Identity •Test and get feedback about existing as well new products •Develop conversations and build trust •Launch innovative services •Increase web visits and conversations •Products/services alerts via ‘tweets/messages’ | www.squaddigital.com
  • 26. After every storm, the sun willsmile… | www.squaddigital.com
  • 27. THANK YOU. | www.squaddigital.com