Implementation: September 5, 2007 The iPod Touch was officially released Persuasion: November 30,2006 patent granted for iPhone Knowledge: Jobs refuses to confirm or deny creation of new device December 15,1999 Apple registers iPhone.org and makes it redirect to Apple.com September 7th 2005 The ROKR, an iTunes enabled phone, is released by Apple and Motorola. Decision: January 9, 2007 Jobs officially announces iPhone. Knowledge: October 18,2005 Jobs says there are more phones on the way. Apple begins to trademark the iPhone in various countries Knowledge: December 16, 2004 Apple admits they will work with Motorola to create a phone that uses iTunes. Implementation: June 29,2007 the iPhone is officially launched September 25,2006 Apple applies for trademark of iPhone in U.S. Confirmation: iPod Touch continues to be redesigned to meet the needs of the consumers. iPod Touch continues to gain more features including expanded memory for more apps.
Innovators Early Adopters Strategies for persuasion Laggards Strategies for persuasion Attributes Relative Advantage Compatibility Trialability
Resources Rogers, E.M.(2003) Diffusion of Innovations. New York: Free Press. www.wikipedia.com/iPodTouch http://tech.fortune.com/2010/04/15/how-many-ipods-did-apple-sell-2/ http://www.sizlopedia.com-wp-content-uploads-iphone-timeline-11.jpg.url http://mymediaexperience.com/media-center-adoption-curve-case-ipod-touch/