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Media Literacy and Substance Abuse Prevention Lecture 1
 

Media Literacy and Substance Abuse Prevention Lecture 1

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Renee Hobbs and Brian Primack introduce the rationale for using media literacy strategies to address alcohol and tobacco use by students

Renee Hobbs and Brian Primack introduce the rationale for using media literacy strategies to address alcohol and tobacco use by students

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    Media Literacy and Substance Abuse Prevention Lecture 1 Media Literacy and Substance Abuse Prevention Lecture 1 Presentation Transcript

    • 4th Annual Media Literacy Seminar
      Presented by Renee Hobbs
      Temple University
    • Overview of the Day
      Using Media Literacy Strategies to Address Tobacco and Alcohol Use by Students
      Digital and Media Literacy as Literacy for the Information Age
      LUNCH & Presentation by Phil Bauer
      Harnessing Your Inner Director
      Making Media to Deepen Knowledge & Skills
    • Using Media Literacy Strategies to Address Tobacco and Alcohol Use by Students
    • What’s the Big Deal about Tobacco?
    • Financial Costs of Smoking on Society
      SPEND: On direct and indirect medical costs from one year of smoking in the US
      $150 billion
      $75b direct, $75b indirect
      OR: Immunize the entire 3rd world
      $2 billion
    • Cigarette Additives that start with A or B
      Acetanisole, Acetic Acid, Acetoin, Acetophenone, 6-Acetoxydihydrotheaspirane, 2-Acetyl-3- Ethylpyrazine, 2-Acetyl-5-Methylfuran, Acetylpyrazine, 2-Acetylpyridine, 3-Acetylpyridine, 2-Acetylthiazole, Aconitic Acid, dl-Alanine, Alfalfa Extract, Allspice Extract, Oleoresin, And Oil, AllylHexanoate, Allyl Ionone, Almond Bitter Oil, Ambergris Tincture, Ammonia, Ammonium Bicarbonate, Ammonium Hydroxide, Ammonium Phosphate Dibasic, Ammonium Sulfide, Amyl Alcohol, Amyl Butyrate, Amyl Formate, Amyl Octanoate, alpha-Amylcinnamaldehyde, Amyris Oil, trans-Anethole, Angelica Root Extract, Oil and Seed Oil, Anise, Anise Star, Extract and Oils, Anisyl Acetate, Anisyl Alcohol, AnisylFormate, AnisylPhenylacetate, Apple Juice Concentrate, Extract, and Skins, Apricot Extract and Juice Concentrate, 1-Arginine, Asafetida Fluid Extract And Oil, Ascorbic Acid, 1-Asparagine Monohydrate, 1-Aspartic Acid, Balsam Peru and Oil, Basil Oil, Bay Leaf, Oil and Sweet Oil, Beeswax White, Beet Juice Concentrate, Benzaldehyde, BenzaldehydeGlycerylAcetal, Benzoic Acid, Benzoin, Benzoin Resin, Benzophenone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Butyrate, Benzyl Cinnamate, Benzyl Propionate, Benzyl Salicylate, Bergamot Oil, Bisabolene, Black Currant Buds Absolute, Borneol, Bornyl Acetate, Buchu Leaf Oil, 1,3-Butanediol, 2,3-Butanedione, 1-Butanol, 2-Butanone, 4(2-Butenylidene)-3,5,5-Trimethyl-2-Cyclohexen-1-One, Butter, Butter Esters, and Butter Oil, Butyl Acetate, Butyl Butyrate, Butyl Butyryl Lactate, Butyl Isovalerate, Butyl Phenylacetate, Butyl Undecylenate, 3-Butylidenephthalide, Butyric Acid
    • A is for Addiction
      Nicotine is a carcinogen itself
      Binds to adenosine receptors in the brain, releasing dopamine (rush); has effect within 10 seconds
      Potent withdrawal begins within minutes
      Leads to the next cigarette
    • B is for blood vessels
      Multiple chemicals in cigarettes cause endothelial damage
      Increases predisposition to clotting, plaque buildup, and heart attack
    • C is for Cancer
    • D is for Destruction of Lungs (COPD)
    • E is for Environmental Smoke
      2X as much tar and nicotine
      3X as much benzpyrene
      5X as much carbon monoxide
      50X as much ammonia
    • PAIR-SHARE:
      Why Do People Smoke?
    • Why Do People Smoke?
      • Addiction
      • Social pressure
      • Emotional pleasure
      • Physical reasons
      • Religious reasons
      • Other reasons
    • “The Big Lie”
      In the advertisement:
      Peace
      Freshness
      Good smells
      Independence
      In real life:
      Coughing
      Stale taste, smoke
      Bad smells
      Dependence (addiction)
    • What’s the Big Deal about Alcohol?
    • Alcohol Is the Leading Cause of Death Those Under 25
    • Alcohol and injuries
      Death from falls: 21-77% involve alcohol
      Nonfatal falls: 18-53% involve alcohol
      Drowning deaths: 21-47% involve alcohol
      Burn deaths: 9-86% involve alcohol
    • Alcohol & Liver Damage
      Waste products build up and can damage the:
      Brain
      Testicles
      Skin
      Blood
      Abdomen
      Many more
    • Fetal Alcohol Syndrome
    • Fetal Alcohol Syndrome
      Growth deficiencies
      Vision, hearing, dental problems
      Facial abnormalities
      Mental retardation, developmental delays, neurological problems
      Epilepsy
      Behavioral problems
      Organ and body dysfunction (muscle problems, bone and joint problems, genital defects, heart defects, kidney defects )
    • Alcohol is the leading cause of child and spousal abuse
    • Alcohol and sex
      Teenagers who drink are:
      7x as likely to have sex
      2x as likely to have sex with 4 or more partners
      Increases the risk of HIV, other STDs, and teen pregnancy
      CASA, 2002
    • PAIR-SHARE:
      Why Do People Drink?
    • Why Do People Drink?
      • Taste
      • Social pressure
      • Social pleasure
      • Emotional relief
      • Addiction
      • Cultural reasons
      • Religious reasons
      • Other reasons
    • Underage drinkers
      Kids less than 21 drink 25% of the alcohol sold in the US
      Kids less than 21 see 45% more beer ads and 27% more hard liquor ads than people of legal drinking age
      Those who start to drink at age 15 are 4x more likely to become an alcoholic (than starting at age 21)
    • What Can We Do About It?
      PAIR-SHARE: Pros & Cons
      Regulation of tobacco & alcohol
      Regulation of advertising
      Substance abuse prevention public service announcements
      School curriculum programs for substance abuse prevention
    • Public Service Announcements
      They do have a positive effect!
      BUT…..
      There are about 50 “just say yes”messages for each “just say no” message
      PSA budget in US is about 1/30th that of England, Canada
    • Hutchinson Smoking Prevention Project (HSPP)
      Curriculum for youth, 3rd-10th grades
      47.25 hours total
      “Social Influences” approach
      How to say no, effects on body, resisting peer influence, self esteem, etc.
      20 school districts got the program, 20 did not
      94% follow up, high implementation fidelity
    • Results
      No difference in smoking at 12th grade
      No difference in smoking 2 years after high school
      No difference among boys or girls
      No difference among people of other subgroups (such as family risk for smoking)
    • What Can We Do About It?
      Media literacy
    • Why Media Literacy Works
      Fun, creative activities involving media analysis and media production
      Offers something to rebel against
      Developmentally appropriate and supports emerging critical thinking skills
      Most effective for the ones most at risk
      Empowering, not protectionist
    • 4th Annual Media Literacy Seminar
      Developed by Renee Hobbs
      Temple University
      &
      Brian Primack MD
      University of Pittsburgh Medical School