Media Literacy and Substance Abuse Prevention Lecture 1


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Renee Hobbs and Brian Primack introduce the rationale for using media literacy strategies to address alcohol and tobacco use by students

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Media Literacy and Substance Abuse Prevention Lecture 1

  1. 1. 4th Annual Media Literacy Seminar<br />Presented by Renee Hobbs<br />Temple University<br />
  2. 2. Overview of the Day<br />Using Media Literacy Strategies to Address Tobacco and Alcohol Use by Students<br />Digital and Media Literacy as Literacy for the Information Age<br />LUNCH & Presentation by Phil Bauer<br />Harnessing Your Inner Director<br />Making Media to Deepen Knowledge & Skills<br />
  3. 3. Using Media Literacy Strategies to Address Tobacco and Alcohol Use by Students<br />
  4. 4. What’s the Big Deal about Tobacco?<br />
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  6. 6. Financial Costs of Smoking on Society<br />SPEND: On direct and indirect medical costs from one year of smoking in the US<br />$150 billion <br />$75b direct, $75b indirect<br />OR: Immunize the entire 3rd world<br />$2 billion<br />
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  8. 8. Cigarette Additives that start with A or B<br />Acetanisole, Acetic Acid, Acetoin, Acetophenone, 6-Acetoxydihydrotheaspirane, 2-Acetyl-3- Ethylpyrazine, 2-Acetyl-5-Methylfuran, Acetylpyrazine, 2-Acetylpyridine, 3-Acetylpyridine, 2-Acetylthiazole, Aconitic Acid, dl-Alanine, Alfalfa Extract, Allspice Extract, Oleoresin, And Oil, AllylHexanoate, Allyl Ionone, Almond Bitter Oil, Ambergris Tincture, Ammonia, Ammonium Bicarbonate, Ammonium Hydroxide, Ammonium Phosphate Dibasic, Ammonium Sulfide, Amyl Alcohol, Amyl Butyrate, Amyl Formate, Amyl Octanoate, alpha-Amylcinnamaldehyde, Amyris Oil, trans-Anethole, Angelica Root Extract, Oil and Seed Oil, Anise, Anise Star, Extract and Oils, Anisyl Acetate, Anisyl Alcohol, AnisylFormate, AnisylPhenylacetate, Apple Juice Concentrate, Extract, and Skins, Apricot Extract and Juice Concentrate, 1-Arginine, Asafetida Fluid Extract And Oil, Ascorbic Acid, 1-Asparagine Monohydrate, 1-Aspartic Acid, Balsam Peru and Oil, Basil Oil, Bay Leaf, Oil and Sweet Oil, Beeswax White, Beet Juice Concentrate, Benzaldehyde, BenzaldehydeGlycerylAcetal, Benzoic Acid, Benzoin, Benzoin Resin, Benzophenone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Butyrate, Benzyl Cinnamate, Benzyl Propionate, Benzyl Salicylate, Bergamot Oil, Bisabolene, Black Currant Buds Absolute, Borneol, Bornyl Acetate, Buchu Leaf Oil, 1,3-Butanediol, 2,3-Butanedione, 1-Butanol, 2-Butanone, 4(2-Butenylidene)-3,5,5-Trimethyl-2-Cyclohexen-1-One, Butter, Butter Esters, and Butter Oil, Butyl Acetate, Butyl Butyrate, Butyl Butyryl Lactate, Butyl Isovalerate, Butyl Phenylacetate, Butyl Undecylenate, 3-Butylidenephthalide, Butyric Acid<br />
  9. 9. A is for Addiction<br />Nicotine is a carcinogen itself<br />Binds to adenosine receptors in the brain, releasing dopamine (rush); has effect within 10 seconds<br />Potent withdrawal begins within minutes<br />Leads to the next cigarette<br />
  10. 10. B is for blood vessels<br />Multiple chemicals in cigarettes cause endothelial damage<br />Increases predisposition to clotting, plaque buildup, and heart attack<br />
  11. 11. C is for Cancer<br />
  12. 12. D is for Destruction of Lungs (COPD)<br />
  13. 13. E is for Environmental Smoke<br />2X as much tar and nicotine<br />3X as much benzpyrene<br />5X as much carbon monoxide<br />50X as much ammonia <br />
  14. 14. PAIR-SHARE:<br />Why Do People Smoke?<br />
  15. 15. Why Do People Smoke?<br /><ul><li>Addiction
  16. 16. Social pressure
  17. 17. Emotional pleasure
  18. 18. Physical reasons
  19. 19. Religious reasons
  20. 20. Other reasons</li></li></ul><li>
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  23. 23. “The Big Lie”<br />In the advertisement:<br />Peace<br />Freshness<br />Good smells<br />Independence<br />In real life:<br />Coughing<br />Stale taste, smoke<br />Bad smells<br />Dependence (addiction)<br />
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  29. 29. What’s the Big Deal about Alcohol?<br />
  30. 30. Alcohol Is the Leading Cause of Death Those Under 25<br />
  31. 31. Alcohol and injuries<br />Death from falls: 21-77% involve alcohol<br />Nonfatal falls: 18-53% involve alcohol<br />Drowning deaths: 21-47% involve alcohol<br />Burn deaths: 9-86% involve alcohol<br />
  32. 32. Alcohol & Liver Damage<br />Waste products build up and can damage the:<br />Brain<br />Testicles<br />Skin<br />Blood<br />Abdomen<br />Many more<br />
  33. 33. Fetal Alcohol Syndrome<br />
  34. 34. Fetal Alcohol Syndrome<br />Growth deficiencies <br />Vision, hearing, dental problems <br />Facial abnormalities<br />Mental retardation, developmental delays, neurological problems<br />Epilepsy <br />Behavioral problems<br />Organ and body dysfunction (muscle problems, bone and joint problems, genital defects, heart defects, kidney defects )<br />
  35. 35. Alcohol is the leading cause of child and spousal abuse<br />
  36. 36. Alcohol and sex<br />Teenagers who drink are:<br />7x as likely to have sex<br />2x as likely to have sex with 4 or more partners<br />Increases the risk of HIV, other STDs, and teen pregnancy<br />CASA, 2002<br />
  37. 37. PAIR-SHARE:<br />Why Do People Drink?<br />
  38. 38. Why Do People Drink?<br /><ul><li>Taste
  39. 39. Social pressure
  40. 40. Social pleasure
  41. 41. Emotional relief
  42. 42. Addiction
  43. 43. Cultural reasons
  44. 44. Religious reasons
  45. 45. Other reasons</li></li></ul><li>Underage drinkers<br />Kids less than 21 drink 25% of the alcohol sold in the US<br />Kids less than 21 see 45% more beer ads and 27% more hard liquor ads than people of legal drinking age<br />Those who start to drink at age 15 are 4x more likely to become an alcoholic (than starting at age 21)<br />
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  57. 57. What Can We Do About It?<br />PAIR-SHARE: Pros & Cons<br />Regulation of tobacco & alcohol<br />Regulation of advertising<br />Substance abuse prevention public service announcements<br />School curriculum programs for substance abuse prevention<br />
  58. 58. Public Service Announcements<br />They do have a positive effect!<br />BUT…..<br />There are about 50 “just say yes”messages for each “just say no” message<br />PSA budget in US is about 1/30th that of England, Canada<br />
  59. 59. Hutchinson Smoking Prevention Project (HSPP)<br />Curriculum for youth, 3rd-10th grades<br />47.25 hours total<br />“Social Influences” approach<br />How to say no, effects on body, resisting peer influence, self esteem, etc.<br />20 school districts got the program, 20 did not<br />94% follow up, high implementation fidelity<br />
  60. 60. Results<br />No difference in smoking at 12th grade<br />No difference in smoking 2 years after high school<br />No difference among boys or girls<br />No difference among people of other subgroups (such as family risk for smoking)<br />
  61. 61. What Can We Do About It?<br />Media literacy<br />
  62. 62. Why Media Literacy Works<br />Fun, creative activities involving media analysis and media production<br />Offers something to rebel against<br />Developmentally appropriate and supports emerging critical thinking skills<br />Most effective for the ones most at risk<br />Empowering, not protectionist<br />
  63. 63. 4th Annual Media Literacy Seminar<br />Developed by Renee Hobbs<br />Temple University<br />& <br />Brian Primack MD<br />University of Pittsburgh Medical School<br />