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Media Literacy and Substance Abuse Prevention Lecture 1


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Renee Hobbs and Brian Primack introduce the rationale for using media literacy strategies to address alcohol and tobacco use by students

Renee Hobbs and Brian Primack introduce the rationale for using media literacy strategies to address alcohol and tobacco use by students

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  • 1. 4th Annual Media Literacy Seminar
    Presented by Renee Hobbs
    Temple University
  • 2. Overview of the Day
    Using Media Literacy Strategies to Address Tobacco and Alcohol Use by Students
    Digital and Media Literacy as Literacy for the Information Age
    LUNCH & Presentation by Phil Bauer
    Harnessing Your Inner Director
    Making Media to Deepen Knowledge & Skills
  • 3. Using Media Literacy Strategies to Address Tobacco and Alcohol Use by Students
  • 4. What’s the Big Deal about Tobacco?
  • 5.
  • 6. Financial Costs of Smoking on Society
    SPEND: On direct and indirect medical costs from one year of smoking in the US
    $150 billion
    $75b direct, $75b indirect
    OR: Immunize the entire 3rd world
    $2 billion
  • 7.
  • 8. Cigarette Additives that start with A or B
    Acetanisole, Acetic Acid, Acetoin, Acetophenone, 6-Acetoxydihydrotheaspirane, 2-Acetyl-3- Ethylpyrazine, 2-Acetyl-5-Methylfuran, Acetylpyrazine, 2-Acetylpyridine, 3-Acetylpyridine, 2-Acetylthiazole, Aconitic Acid, dl-Alanine, Alfalfa Extract, Allspice Extract, Oleoresin, And Oil, AllylHexanoate, Allyl Ionone, Almond Bitter Oil, Ambergris Tincture, Ammonia, Ammonium Bicarbonate, Ammonium Hydroxide, Ammonium Phosphate Dibasic, Ammonium Sulfide, Amyl Alcohol, Amyl Butyrate, Amyl Formate, Amyl Octanoate, alpha-Amylcinnamaldehyde, Amyris Oil, trans-Anethole, Angelica Root Extract, Oil and Seed Oil, Anise, Anise Star, Extract and Oils, Anisyl Acetate, Anisyl Alcohol, AnisylFormate, AnisylPhenylacetate, Apple Juice Concentrate, Extract, and Skins, Apricot Extract and Juice Concentrate, 1-Arginine, Asafetida Fluid Extract And Oil, Ascorbic Acid, 1-Asparagine Monohydrate, 1-Aspartic Acid, Balsam Peru and Oil, Basil Oil, Bay Leaf, Oil and Sweet Oil, Beeswax White, Beet Juice Concentrate, Benzaldehyde, BenzaldehydeGlycerylAcetal, Benzoic Acid, Benzoin, Benzoin Resin, Benzophenone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Butyrate, Benzyl Cinnamate, Benzyl Propionate, Benzyl Salicylate, Bergamot Oil, Bisabolene, Black Currant Buds Absolute, Borneol, Bornyl Acetate, Buchu Leaf Oil, 1,3-Butanediol, 2,3-Butanedione, 1-Butanol, 2-Butanone, 4(2-Butenylidene)-3,5,5-Trimethyl-2-Cyclohexen-1-One, Butter, Butter Esters, and Butter Oil, Butyl Acetate, Butyl Butyrate, Butyl Butyryl Lactate, Butyl Isovalerate, Butyl Phenylacetate, Butyl Undecylenate, 3-Butylidenephthalide, Butyric Acid
  • 9. A is for Addiction
    Nicotine is a carcinogen itself
    Binds to adenosine receptors in the brain, releasing dopamine (rush); has effect within 10 seconds
    Potent withdrawal begins within minutes
    Leads to the next cigarette
  • 10. B is for blood vessels
    Multiple chemicals in cigarettes cause endothelial damage
    Increases predisposition to clotting, plaque buildup, and heart attack
  • 11. C is for Cancer
  • 12. D is for Destruction of Lungs (COPD)
  • 13. E is for Environmental Smoke
    2X as much tar and nicotine
    3X as much benzpyrene
    5X as much carbon monoxide
    50X as much ammonia
  • 14. PAIR-SHARE:
    Why Do People Smoke?
  • 15. Why Do People Smoke?
  • 21.
  • 22.
  • 23. “The Big Lie”
    In the advertisement:
    Good smells
    In real life:
    Stale taste, smoke
    Bad smells
    Dependence (addiction)
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. What’s the Big Deal about Alcohol?
  • 30. Alcohol Is the Leading Cause of Death Those Under 25
  • 31. Alcohol and injuries
    Death from falls: 21-77% involve alcohol
    Nonfatal falls: 18-53% involve alcohol
    Drowning deaths: 21-47% involve alcohol
    Burn deaths: 9-86% involve alcohol
  • 32. Alcohol & Liver Damage
    Waste products build up and can damage the:
    Many more
  • 33. Fetal Alcohol Syndrome
  • 34. Fetal Alcohol Syndrome
    Growth deficiencies
    Vision, hearing, dental problems
    Facial abnormalities
    Mental retardation, developmental delays, neurological problems
    Behavioral problems
    Organ and body dysfunction (muscle problems, bone and joint problems, genital defects, heart defects, kidney defects )
  • 35. Alcohol is the leading cause of child and spousal abuse
  • 36. Alcohol and sex
    Teenagers who drink are:
    7x as likely to have sex
    2x as likely to have sex with 4 or more partners
    Increases the risk of HIV, other STDs, and teen pregnancy
    CASA, 2002
  • 37. PAIR-SHARE:
    Why Do People Drink?
  • 38. Why Do People Drink?
  • Underage drinkers
    Kids less than 21 drink 25% of the alcohol sold in the US
    Kids less than 21 see 45% more beer ads and 27% more hard liquor ads than people of legal drinking age
    Those who start to drink at age 15 are 4x more likely to become an alcoholic (than starting at age 21)
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. What Can We Do About It?
    PAIR-SHARE: Pros & Cons
    Regulation of tobacco & alcohol
    Regulation of advertising
    Substance abuse prevention public service announcements
    School curriculum programs for substance abuse prevention
  • 58. Public Service Announcements
    They do have a positive effect!
    There are about 50 “just say yes”messages for each “just say no” message
    PSA budget in US is about 1/30th that of England, Canada
  • 59. Hutchinson Smoking Prevention Project (HSPP)
    Curriculum for youth, 3rd-10th grades
    47.25 hours total
    “Social Influences” approach
    How to say no, effects on body, resisting peer influence, self esteem, etc.
    20 school districts got the program, 20 did not
    94% follow up, high implementation fidelity
  • 60. Results
    No difference in smoking at 12th grade
    No difference in smoking 2 years after high school
    No difference among boys or girls
    No difference among people of other subgroups (such as family risk for smoking)
  • 61. What Can We Do About It?
    Media literacy
  • 62. Why Media Literacy Works
    Fun, creative activities involving media analysis and media production
    Offers something to rebel against
    Developmentally appropriate and supports emerging critical thinking skills
    Most effective for the ones most at risk
    Empowering, not protectionist
  • 63. 4th Annual Media Literacy Seminar
    Developed by Renee Hobbs
    Temple University
    Brian Primack MD
    University of Pittsburgh Medical School