Your SlideShare is downloading. ×
0
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Introduction to Media Literacy for Substance Abuse Prevention
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Introduction to Media Literacy for Substance Abuse Prevention

1,224

Published on

Dr. Renee Hobbs introduces the core principles and key instructional practices of media literacy education.

Dr. Renee Hobbs introduces the core principles and key instructional practices of media literacy education.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,224
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • OVERVIEW THE WEEK--- Day by Day
  • Transcript

    • 1. Introduction to Media Literacy <br />Renee Hobbs<br />Temple University Media Education Lab <br />Philadelphia PA <br />
    • 2. Using Tools & Technology Resources<br />Well<br />Critical <br />Analysis, Reflection & <br />Ethics<br />Teamwork<br />& <br />Problem-<br />Solving<br />Creativity <br />& <br />Expression<br />What is Media Literacy?<br />
    • 3. Media Literacy Definition<br />Media literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.<br />--Center for Media Literacy<br />
    • 4. Media Literacy is a Life Skill<br />Media is part of the cultural environment and as such, it affects healthy development: <br />Self-Awareness & Acceptance<br />Growth & Development<br />Body Knowledge and Care<br />Personal and Social Relationships<br />Strategies for Healthy Living<br />
    • 5. Building Analysis and Critical Thinking Skills <br />
    • 6. http://mediaeducationlab.com<br />
    • 7. Media Literacy is a Life Skill<br />Nutrition<br />
    • 8. Media Literacy is a Life Skill<br />Nutrition<br />Substance Abuse<br />
    • 9. Media Literacy is a Life Skill<br />Nutrition<br />Substance Abuse<br />Stereotypes<br />
    • 10. Media Literacy is a Life Skill<br />Sexuality<br />
    • 11. Media Literacy is a Life Skill<br />Sexuality<br />Aggression<br />
    • 12. Media Literacy is a Life Skill<br />Sexuality<br />Aggression<br />Online Social<br />Responsibility<br />
    • 13. Promoting Habits of Inquiry<br />
    • 14. Key Concepts of Media Literacy<br />All media messages are constructed.<br /> Each medium has different characteristics, strengths and a unique “language” of construction.<br /> All media messages contain embedded values and points of view.<br /> People use their individual skills, beliefs, and experiences to construct their own meanings from messages.<br /> Media messages must be considered within a social, political and economic context. <br /> Media and media messages can influences beliefs, attitudes, values, behaviors and the democratic process.<br />
    • 15. Media Literacy is an Expanded Conceptualization of Literacy<br />
    • 16. Multidisciplinary Perspectives in Media & Technology in Education<br />Media literacy can be applied to all the K-12 subject areas:<br /><ul><li> English Language Arts
    • 17. Social Studies/Government
    • 18. History
    • 19. Science
    • 20. Health
    • 21. Technology
    • 22. Art/Music/Drama </li></li></ul><li>Multidisciplinary Perspectives in Media & Technology in Education<br />John Dewey<br />Paolo Freire<br />Lev Vygotsky<br />Rudolf Arnheim<br />Neil Postman<br />Stuart Hall<br />Norbert Weiner<br />Marshall McLuhan<br />
    • 23. Integrating ML Across the Curriculum<br />1. Teaching With Media & Technology<br />2. Making Connections with Out-of-School Literacies<br />3. Developing Information Access & Research Skills<br />4. Strengthening Message Analysis Skills<br />5. Composing Messages using Multimedia<br />6. Exploring Media Issues in Society<br />7. Sharing Ideas and Taking Action<br />
    • 24. Integrating ML Across the Curriculum<br />1. Teaching With Media & Technology<br />2. Making Connections with Out-of-School Literacies<br />3. Developing Information Access & Research Skills<br />4. Strengthening Message Analysis Skills<br />5. Composing Messages using Multimedia<br />6. Exploring Media Issues in Society<br />7. Sharing Ideas and Taking Action<br />
    • 25.
    • 26. Captain Morgan Rum<br />The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.<br />
    • 27. Analyze an Alcohol Ad<br />1. Color & Design<br />How is color used to attract your <br />attention?<br />What kinds of technologies were<br />used to construct this message?<br />
    • 28. 2. Language<br />“The Captain was here.<br />Don’t drink until you’re 21. <br />Captain’s orders.”<br />What comes to mind when you see<br />these words and phrases?<br />What feelings do you experience<br />when looking at the picture?<br />
    • 29. 3. Relationships<br />What inferences (educated guesses) can you make about the people pictured in this ad?<br />What kind of relationship do you think they have?<br />
    • 30. 4. Subtext<br />The ad suggests a meaning. It doesn’t state the meaning directly. <br />What are some possible messages that the advertiser wants you to think or feel after viewing this ad? <br />
    • 31. 4. Subtext<br />I can’t wait to be 21 so I can drink alcohol.<br />
    • 32. 4. Subtext<br />I can’t wait to be 21 so I can drink alcohol.<br />A girl who drinks alcohol will dress and act in a sexual way.<br />
    • 33. 4. Subtext<br />I can’t wait to be 21 so I can drink alcohol.<br />A girl who drinks alcohol will dress and act in a sexual way.<br />Girls who drink alcohol are attractive and fun to be with.<br />
    • 34. 4. Subtext<br />I can’t wait to be 21 so I can drink alcohol.<br />A girl who drinks alcohol will dress and act in a sexual way.<br />Girls who drink alcohol are attractive and fun to be with.<br />What is accurate or inaccurate about these subtext messages?<br />What is true and false<br />about these <br />subtext messages?<br />
    • 35. Captain Morgan Deconstructed<br />1. Color & Design<br />Red is a big contrast with the dark colors of the outdoor, nighttime setting.<br />3. Relationships<br />The Captain looks<br />interested in the girl. <br />She’s the center of <br />attention.<br />The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.<br />4. Subtext<br /><ul><li>You’ll get attention if </li></ul>you drink alcohol.<br /><ul><li>You can dress and act</li></ul>outrageously if you drink alcohol.<br />2. Language <br />The slogan is used on many <br />Captain Morgan ads– it’s<br />familiar to people.<br />5. Accuracy<br />When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.<br />The phrase, “Don’t drink until<br />you’re 21” makes drinking seem<br />like an adult activity. But the girl depicted in the photo looks like a teen. <br />
    • 36. Create a POSTER<br /><ul><li>Discuss and analyze a media text
    • 37. Compose using full sentences to analyze using some of the key concepts and critical questions
    • 38. CREATE a poster to share your analysis with the group
    • 39. Display your poster and receive feedback on your ideas</li></li></ul><li>RULES for COMPLETING YOUR POSTER<br /><ul><li>A Title
    • 40. Five complete Sentences ARE READABLE FROM 3 FT DISTANCE
    • 41. Ad PLACED IN CENTER OF POSTER
    • 42. VISUAL DESIGN ELEMENTS
    • 43. All members of the team contribute</li></li></ul><li>Learning TARGETS<br /><ul><li> I can brainstorm and share ideas in a collaborative team
    • 44. I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy
    • 45. I can compose effective sentences to convey critical analysis
    • 46. I can create an attractive slide that gives the viewer an “aha!” experience</li></li></ul><li>Integrating ML Across the Curriculum<br />1. Teaching With Media & Technology<br />2. Making Connections with Out-of-School Literacies<br />3. Developing Information Access & Research Skills<br />4. Strengthening Message Analysis Skills<br />5. Composing Messages using Multimedia<br />6. Exploring Media Issues in Society<br />7. Sharing Ideas and Taking Action<br />
    • 47. Promoting Habits of Inquiry<br />
    • 48. CONTACT: <br />Renee Hobbs<br />Temple University<br />Media Education Lab<br />Philadelphia PA 19122<br />Email: renee.hobbs@temple.edu<br />Phone: (215) 204-4291<br />Web: http://mediaeducationlab.com<br />
    • 49. The Power of Youth Media Production <br />
    • 50. Integrating ML Across the Curriculum<br />1. Teaching With Media & Technology<br />2. Making Connections with Out-of-School Literacies<br />3. Developing Information Access & Research Skills<br />4. Strengthening Message Analysis Skills<br />5. Composing Messages using Multimedia<br />6. Exploring Media Issues in Society<br />7. Sharing Ideas and Taking Action<br />

    ×